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Pooja Kakkad

Pooja Kakkad

Online Assistant Marketing Manager

Followers of Pooja Kakkad568 followers
location of Pooja KakkadDubai, United Arab Emirates

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  • Timeline

  • About me

    Senior Ecommerce and Marketing Professional | Ex-Microsoft | Ex-Barclays

  • Education

    • The University of Manchester

      2007 - 2010
      BA (Hons) Management & Institutional Development

      Management and Institutional Development 2:1 achievedCourse modules included: Law, Marketing and Economics. The second terms consisted of work placements, which led to me working in the following places: in North India, spending two weeks helping the local community in numerous ways (first year); with Macmillan Cancer Support helping to organise and promote the Birmingham 5km fun run (second year) and an 8 week placement at Investment Technology Group, assisting and shadowing the Head… Show more Management and Institutional Development 2:1 achievedCourse modules included: Law, Marketing and Economics. The second terms consisted of work placements, which led to me working in the following places: in North India, spending two weeks helping the local community in numerous ways (first year); with Macmillan Cancer Support helping to organise and promote the Birmingham 5km fun run (second year) and an 8 week placement at Investment Technology Group, assisting and shadowing the Head of Marketing (third year). 2009: Manchester Leadership Programme2:1 achievedCourse modules included Leadership, conflict and poverty; Leadership and sustainability; and Running a global business. This was coupled with a volunteer internship with Barnardo's. Show less

  • Experience

    • Comet

      Jun 2010 - Dec 2012
      Online Assistant Marketing Manager

      Managed online merchandising activity and improved the customer journey at a category and company level. Planned and executed online marketing campaigns, such as: e-newsletters, competitions through social media channels and the creation of unique brand stores to improve the customer journey, delivering richer online content to improve SEO for a number of brands

    • Barclaycard

      Jan 2013 - Apr 2016
      Online Merchandising & Campaign Manager

      Managed all on-site marketing campaigns, merchandising activity and on-page SEO optimisation.Monitored and analysed the performance of the website to understand customer behaviour and made recommendations to improve the user experience via website functionality enhancements. This led to enhancements on the product page as well as the implementation of servicing messaging across category pages.

    • Courts Asia

      May 2016 - Aug 2017
      Conversion and User Experience Manager

      Managed a team of six, developing the eMerchandising strategy to ensure that the website was merchandised appropriately with optimal product and category placement to achieve and surpass sales and conversion targets.

    • Microsoft

      Sept 2017 - Sept 2023

      Lead APAC Channel Operations to ensure flawless and accessible online customer experiences, identifying risks and driving mitigation strategiesAPAC Program Management of product onboarding and offboarding, major marketing campaign launches, content updates, inclusive and accessible practices, and strategic initiatives across Microsoft Digital Stores with a focus on efficiency, agility, and qualityIdentifying and implementing automation across processes and tools, removing complexity to meet the ever-growing demands of business stakeholders and consumers Show less

      • Regional E-commerce Program Manager

        Aug 2020 - Sept 2023

      • Asia Regional Site Merchandiser

        Jul 2019 - Aug 2020

      • APAC Experimentation & Personalisation SME

        Sept 2018 - Jul 2019

      • SEA Online Store Merchandiser

        Sept 2017 - Sept 2018

    • Deliveroo

      Jan 2025 - now
      Senior Marketing Manager

  • Licenses & Certifications

    • Robotic Process Automation in a Day

      Koenig Solutions Pvt. Ltd.
      Mar 2023

    • Certified Scrum Product Owner

      Scrum Alliance

    • Difficult Conversations: Talking about Race at Work

      LinkedIn
      Dec 2022
      View certificate certificate

    • Accessibility in Action

      Microsoft
      Jun 2021
      View certificate certificate

    • Influence Unplugged

      Microsoft
      Jan 2023

  • Volunteer Experience

    • Side Walker

      Issued by Riding for the Disabled Association on Mar 2021
      Riding for the Disabled AssociationAssociated with Pooja Kakkad