Obi Stanley

Experience

• 

  JT CANADA (NIGERIA) LTD. Computer Warehouse/Computer Boyz

  Oct 2006 - Jun 2007

  Manager, Technical Services

  - Coordinated and managed an Engineering Team comprising eight skilled engineers.- Oversaw the implementation and maintenance of computer labs in over 26 secondary schools as part of the Ondo State Computer Education Project

• 

  Franchworld subsidiary of HiiT

  Nov 2007 - Apr 2008

  Training Manager

  - Coordinated the Forex Training Academy as Training Manager.- Personally oversaw the training and development of new Forex traders.

• 

  The HEINEKEN Company

  Jun 2008 - May 2021

  - Crafted and implemented forward-thinking innovation strategies, emphasizing new product development and cutting-edge packaging solutions to align with market trends and consumer demands. - Directed the entire innovation lifecycle from concept inception to successful market introduction, ensuring seamless project execution and alignment with corporate goals. -Successfully launched Legend Stout 45cl, which contributed over 20% volume growth to the mother brand in its inaugural year, significantly boosting overall brand performance and market presence. Show less

  • Head Of Innovation & Portfolio Manager RTDs

    Oct 2018 - May 2021

  • Head Of Innovation

    Aug 2018 - Oct 2018

  • Innovation Manager

    Jun 2016 - Jul 2018

  • Brand Manager Heineken

    Sept 2015 - Jun 2016

  • Market Intelligence and Innovation Support Manager

    Jan 2015 - Aug 2015

  • Assistant Market Research Manager

    Jul 2012 - Feb 2015

  • Sales Executive

    Jun 2008 - Jul 2012
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  Coca-Cola HBC

  Jun 2021 - Jul 2021

  Revenue Growth Management Manager

  - Led the implementation of OBPPC (Occasion, Brand, Price, Pack, Channel) and other revenue growth management projects within the commercial team.- Optimized product mix management, contributing to a 5% increase in overall profitability and implemented project tracking templates, resulting in a 10% increase in project completion rates.

• 

  Grand Oak Limited

  Aug 2021 - now

  - Spearheaded a 5-year strategic direction and operational execution of the Premium Spirit Business Unit, aligning with the company's vision and goals.- Successfully relaunched key products, including St. Lauren non-alcoholic wine and various canned beverages, significantly boosting market share.- Drove a significant increase in overall sales volume and value, achieving double-digit growth through innovative sales strategies and market expansion initiatives. - Managed daily marketing operations with a focus on efficiency and effectiveness, overseeing all aspects of brand management and communication. - Orchestrated the Lord’s Music Festival, which significantly enhanced brand visibility and performance, driving a 30% uplift in overall brand metrics. - Led digital marketing strategies that achieved a remarkable 300% increase in digital engagement, leveraging innovative approaches to connect with and engage target audiences.

  • Director Grand Oak Prime Strategic Business Unit

    Mar 2023 - now

  • General Manager Marketing

    Aug 2021 - Feb 2023