Divanshu Khatter

Experience

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  Genius Corner Educom Pvt Ltd

  Jun 2015 - Jun 2017

  Assistant Manager

  - Worked on offline marketing strategies, which includes getting new clients in Jaipur and Ajmer regions.- Helped in the growth of the company via Social Media Optimization (facebook)- Creating the content calendar for Facebook. - Helping in the ORM management of the company- Responsible for profitable paid ad campaigns for the company on facebook and google

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  MyTeam11 Fantasy Sports

  Jul 2017 - May 2019

  Social Media executive

  - Guerrilla Marketing campaign- Social Media Profile, helping the company to grow Twitter followers through different strategies.- Engaged in ORM activities.

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  "Biotique"​ Bio Veda Action Research Private Limited

  May 2019 - Nov 2020

  Search Engine Optimization Executive

  SEO/SMA - PlayOne (Fantasy Sports)• Search Engine Optimization - Keywords for domain identified, technical SEO issues rectification with technical team. • Influencer Marketing Management - Associating the company with social media influencers with fantasy gaming domain TG.• Affiliate Marketing Management - Managing Agency for affiliate marketing campaigns (per user registration)• Content calendar creation & post design. • Product Management - Implementing product enhancements based on experience, market trends, marketing growth & good user experience.• Content Management - Managing content as per the best SEO practices. Show less

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  Saglus (DotcomPal.com)

  Dec 2020 - Dec 2021

  Senior Digital Marketing Executive

  - Identified the pain points in the domain, and made an ideal customer profile with the team.- Did competitor research with respect to all SEO matrices (content quality, site quality, social presence, link strategy, target audience)- Search Engine Optimization - Responsible for keyword research, arranged keywords in different groups as per the keyword intent, and made funnels.- Helping the content team to make content that includes all prerequisites as per SEO protocols.- Website Technical Audit- Responsible for on-page optimization (Keywords in the title tag, length of content, image optimization, use of keywords in the meta description, canonical tag usage, finding out relevant LSI keywords)- Responsible for all off-page activities to promote blogs & website pages. (made infographic content, did content syndication, commented in relevant forums, used Quora/Reddit to answer relevant questions, made pdfs, social bookmarking, directory submission)- Optimizing YouTube videos (Researched competitors, helped the graphic team with thumbnails, figured out keywords, used keywords in the video tags, and channel tags, used relevant end screen and cards)- Responsible for reaching out to influencers in the same domain on different platforms to promote the product via an affiliate link. Show less

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  ACE Cloud Hosting

  Jan 2022 - Aug 2022

  Senior SEO Executive

  KRA & Responsibilities- generating organic leads - keyword research, identifying topics for on-page and off-page content- guest post outreach and posting on relevant sites with suitable anchor texts- content, keyword & backlink gap analysis- handled off-page activities for dedicated pages

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  Scrapingdog

  Aug 2022 - now

  Content & SEO Manager