MaryAnne Hanlon, CPACC

Experience

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  Hanlon Design & Consulting

  Jan 2005 - now

  Creative Lead | UX Designer | Principal

  • Spearhead UX/UI design strategy to ensuring seamless and intuitive user interactions.• Lead brand identity, UI/UX, and digital marketing projects across multiple platforms.• Develop user-focused experiences that enhance engagement and usability.• Oversee projects from concept to execution, ensuring strategic alignment.• Manage budgets, timelines, and vendors for seamless delivery.

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  Scholastic Book Fairs | School Coordinator

  Jan 2011 - Apr 2024

  Event Chair & Community Engagement Lead

  • Led the Beaubien Elementary Book Fair for 13 years, continuously improving customer and volunteer experiences.• Generated $150,000 in revenue, serving a student base where 40% were economically disadvantaged.

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  All Saints'​ Episcopal Church - Chicago

  Jan 2015 - Apr 2024

  UX/UI Developer | Branding | Creative Lead

  • Established digital content framework for new online sales model during the pandemic.• Collaborated cross-functionally with product managers and developers to implement and refine user-centered designs.• Spearheaded a rebrand and developed a 34-page style guide to ensure cohesive messaging.• Designed visuals for a fundraising campaign, increasing donations by 25%.

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  Lane Technical College Prep High School

  Jan 2019 - Jun 2023

  Event Marketing & Design Director: Gala Fundraiser

  • Organized marketing for the Green & Gold Gala, selling 700+ tickets and generating $275,000+ in revenue.• Directed print promotions, event ambiance, and communications to maximize engagement.

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  Viking Ski & Snowboard Shop, Inc.

  Jan 2022 - Apr 2024

  Retail Brand & Merchandising Manager

  • Led a 3,100 sq. ft. retail redesign, improving layout and functionality within budget.• Managed brand and merchandising refresh, creating a modern, engaging shopping experience.• Mentored employees, fostering a culture of growth and skill-building.

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  Midwest Veterinary Supply

  Sept 2023 - Aug 2024

  Marketing Team | UX/UI Designer

  • Led wallet function design and overhauled UI/UX, eliminating friction and improving eCommerce conversion for a $20M+ veterinary platform.•Resolved critical brand misalignment in email campaigns, strengthening engagement by ensuring veterinary clinics remained the trusted, recognizable face for pet owners.• Developed and refined user flows, interaction patterns, and design systems in collaboration with PMs & developers.• Increased engagement by 50% through UX-driven social media content and After Effects video shorts. Show less