Steven McGinnes

Experience

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  Compass Group PLC

  Jan 1996 - Jan 1999

  Brand Manager - Bars

  I led branding and marketing for all of the 40 licensed outlets within the Compass travel sector group.

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  Inbev

  Jan 1999 - Jan 2002

  Insight Manager

  Spanning on/off trade and a wide portfolio, I strategically supported the brand and sales teams with actionable and customer centric insight

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  Drink Works

  Jan 2002 - Mar 2005

  Client Director-Innovation Director

  Drink Works is a boutique branding and design agency - working solely within the drinks category.

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  Design Bridge

  Mar 2005 - Mar 2006

  Strategy Director
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  Saatchi and Saatchi/Saatchi Lab

  Mar 2006 - Mar 2009

  Regional Strategic Planning Director

  Saatchi and Saatchi's secret weapon, Saatchi Lab.

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  Holmes and Marchant

  Jan 2009 - Dec 2012

  Managing Director

  Built Holmes & Marchant in Asia. Part of founding SG team. Launched Indonesia and India teams and offers. H&M now has 4 multimillion-dollar revenue locations around the globe.

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  HummingBird Group

  Dec 2012 - now

  Global Business and Brand Consultant, Writer and Speaker

  Providing effective business & brand consulting services to global giants, regional heroes & ambitious start ups. Recent/current clients include: Nestle. Danone. RWDC. Quad.Services Include: Inclusive Design Strategy. Global Expansion. Brand/marketing strategy.Asia and the West, convergence and expansion. Helping business, brands and individuals thrive in a globalised, east meets west world. Experienced in new business location targeting and brand/business expansion. NPD for new markets/consumers. Brand/business messaging & benefits evaluation and refining to engage new markets. Building understanding of cultural differences, divergent values, priorities and beliefs.Inclusive and universal design strategy. Optimising Packaging, POSM and e-commerce materials to increase levels of visual accessibility to do the ‘right thing’, and also deliver large commercial benefits. Combining brand expertise, design experience, commercial understanding and strategic thinking to develop a pragmatic, action/results orientated approach that delivers optimisation benefits, whilst retaining brand and category identity. Leverage strong relationships with the RNIB, Cambridge University and technology developers, to integrate user insights, evaluation tools, and tech developments to projects, and credible endorsements.Brand, marketing and communications strategy: Experienced in building and growing brands by delivering high profile or behind the scenes strategic leadership, direction, guidance or support.Track record in Innovation, disruption and NPD, fast track Ideation, Brand creation, portfolio optimisation, development and extension.Turned powerful ideas into a robust brand, with go to market plan, distribution/pricing strategy, cohesive ID and set of messages.Business leadership and commercial growth. A proven track record delivering tangible positive commercial impact for start ups, SMEs and global businesses, across Asia, Europe, North America and Australasia Show less

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  SGK - Anthem & Brandimage

  May 2013 - Jul 2017

  APAC Vice President.

  Led multimillion dollar APAC offices/teams (Sydney, Tokyo, Shanghai, Hong Kong, Singapore). Delivered 180-degree business turnaround for key locations. Redefined the core service offer, improved levels of client service, elevated quality of outputs and overall efficiency. Increased revenues by 30% and profitability by 100%

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  Aire Global

  Jan 2021 - now

  Strategy & Provocation Lead (Fractional)

  Working with the world-class Aire Global team, to build new strategically grounded services and innovative offers, such as Inclusive FMCG design, Gen Z co-creation, e-comm Superhero images, and to challenge clients' assumptions and outdated processes. Whilst simultaneously growing the APAC offer and presence.