Patricia Ruda Urbina

Experience

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  Banco Santander

  Aug 2006 - Apr 2009

  Internet/Intranet Coordinator

  • Project management and content management of the website www.bancodevenzuela.com and the Intranet• Team leader of important digital transformation projects to transform offline processes to online services • Usability testing, user interface design and web analytics• Management of email marketing campaigns • Web Analytics

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  VENCA

  Sept 2009 - May 2011

  Online marketing campaign manager

  • Responsible for development online marketing campaigns for each season (fall/winter, spring/summer) in order to boost the online channel of www.venca.es• Development of special microsites, banners and email marketing campaigns • Update, evaluation and constant improvement of the web functionalities• Management and relationship with advertising agencies, technical team, designers and suppliers

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  NIVORIA Solutions

  Jun 2011 - Jan 2015

  Account Manager

  • Responsible for the development of 360º online marketing strategies and proposals: Branding, Performance, SEM, SEO, Email marketing and Social Media.• Responsible for the management, optimization and monitoring of campaigns• KPI analysis (ROI, CTR, CPC, CPM, CPL, CPA) and Web Analytics.• Preparation of reports and campaign reports• Consulting and project management• Planning of internal resources and work teams

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  Natexo

  Jan 2015 - Nov 2016

  Key Account Manager

  • Responsible for retention, growing and developing the accounts assigned.• Identify new opportunities and make cross sell of products and services.• Participate in the sales cycle including make proposals, demonstrations and contract negotiations.• Work closely with the different teams of the company to development and following the campaigns (technical, design and commercial).

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  Telepronto S.L.U

  Nov 2016 - Dec 2017

  Afilliate Manager - MiAffaire.com

  • Responsible for executing the sales and marketing plan in order to meet the objectives of the digital channel• Management and optimization of traffic sources (CPC, CPL, CPM, CPA) in Spain and France• Management and development of affiliate programs in Spain and France• Web analytics and reporting in order to make decisions• Analysis of the competition and development of proposals to improve the functionalities of the website

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  NATEXO

  Jan 2018 - Sept 2021

  • Responsible for the operations and reach the targets of the main products of lead generation and traffic acquisition using mainly email marketing and SMS.• Management of every aspect of performance and branding campaigns with the main focus on media efficiency (ROI, Revenue and customer retention).• Ensure correct launch of product/campaign operations, in accordance with internal processes. definition of the email cycle, planning and segmentation. • Analyze the campaigns performance and implementation of action plans to reach the objectives.• Analyze the main KPI's of deliverability and efficiency of the database.• Implement several tests on subjects, content, design and landing pages in order to increase the main KPI: Open rate, CTR, conversion rate, revenue, etc.• Benchmarking and understanding the market and products. Show less • Responsible for the retention, growing and developing the accounts assigned.• Identify new opportunities and make cross selling of products and services.• Participate in the sales cycle including make business proposals, presentations and contract negotiations.• Set up, implementation, development and tracking of campaigns of Spain, France, Italy and Poland markets. • Work closely with the different teams of the company to development and following the campaigns (technical, design and commercial). • Analysis and monitoring of KPIs to make decisions.• Preparation of campaign reports Show less

  • Advertising/Email Marketing Specialist

    May 2020 - Sept 2021

  • Customer Success Manager & Project Manager

    Jul 2018 - May 2020

  • Sales Manager

    Jan 2018 - Jul 2018
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  Carts Guru

  Jan 2022 - Oct 2024

  Account Manager Automation Specialist

  Carts Guru helps e-merchants develop their business by using marketing automation. With Carts Guru’s multi-channel marketing software, ecommerce sites recover abandoned carts, increase LTV and win customer loyalty. If you want to learn more about how marketing automation can help your ecommerce, connect and let’s schedule a call!

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  Deloitte Digital

  Oct 2024 - now

  Consultant