Eric Mworia

Experience

• 

  Consolidated Bank Of Kenya Limited

  Apr 2008 - Aug 2009

  Business Development Department

  𝗝𝗼𝗯 𝗣𝘂𝗿𝗽𝗼𝘀𝗲Worked in the Business Development Unit and was in charge of the Direct Sales Representatives, at its inception. Also managed to work for the Marketing Department where I was responsible for coming up with marketing quarterly analysis and trends. Privileged to sit on the advisory board responsible for the bank's Strategic plan.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:⬌ Built and led a high-performing team of Direct Sales Representatives, resulting in a 10% increase in sales revenue.⬌ Implemented effective sales strategies and training programs, leading to improvement in sales conversion rates.⬌ Conducted comprehensive quarterly market analysis, providing actionable insights that guided marketing strategies and initiatives.⬌ Identified emerging trends and consumer behaviors, allowing for the development of targeted marketing campaigns that resulted in an increase in brand engagement.⬌ Monitored and evaluated marketing performance metrics, leading to data-driven optimizations and a 10% improvement in marketing ROI.⬌ Played a crucial role in the development and refinement of the bank's strategic plan, ensuring alignment with market trends and business objectives.⬌ Provided strategic insights and recommendations to the board, contributing to the bank's successful expansion into new markets and a 20% growth in market share. Show less

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  Enyeheri

  Jan 2010 - Jan 2013

  Lead Brand Strategist

  𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:➦Developed and executed comprehensive brand strategies and marketing plans aligned with the client's brand promise, vision, and positioning, effectively driving overall business goals.➦ Conducted thorough analysis of customer behavior, competitor landscape, and market trends to identify potential growth opportunities and develop strategies for entering new product categories.➦ Led efforts in understanding consumer and customer insights, ensuring that brand experiences were tailored to meet their needs, attitudes, and values, resulting in impactful and memorable interactions.➦ Conducted regular analysis and reviews of client's customer touchpoints, ensuring consistent and positive brand experiences across all interactions.➦ Oversaw the alignment of brand aspirations and guidelines with customer expectations, ensuring a cohesive and compelling brand experience throughout the customer journey.➦ Coordinated internal brand programs for clients, fostering an environment that encouraged engagement with the brand's vision, position, strategies, and values, ultimately bringing them to life with clarity and purpose.𝗞𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:✔ Led the brand strategy for Cellulant, Africa's leading mobile software company operating in 13 African countries. Through my contributions, Cellulant achieved a remarkable gross turnover of over $120M, solidifying its position as a market leader.✔ Played a pivotal role as a senior account executive for Liaison Insurance, a reputable company with a regional presence across East Africa, including Southern Sudan. Through effective account management and strategic initiatives, I contributed to Liaison Insurance's success and market expansion in the region. Show less

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  Marketing Africa Magazine

  Jan 2011 - Nov 2021

  A columnist on Brand Strategy

  𝗝𝗼𝗯 𝗣𝘂𝗿𝗽𝗼𝘀𝗲Write Quarterly Brand Strategy Articles, reflecting on current and periodical Marketing Challenges, Insights, and Opportunities in Africa 𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:⇢ My articles consistently attracted a growing readership base, with quarterly increases in readership of up to 25%.⇢ The articles opened doors to valuable networking opportunities, leading to connections with industry leaders, potential clients, and collaborative partnerships.⇢ Through my articles, I established myself as a thought leader in the field of Brand Strategy, influencing the way organizations approach marketing challenges and strategies in Africa.⇢ The articles opened up new business opportunities, including client inquiries, collaborations, and speaking engagements, leading to tangible business growth. Show less

• 

  Stantech motors ltd

  Mar 2013 - Jan 2015

  Head Business Development and Strategy

  𝗝𝗼𝗯 𝗣𝘂𝗿𝗽𝗼𝘀𝗲The role was to enable Stantech Motors to gain strong and reputable brand equity through increased market share and proactive brand management. With the assistance of both the Board of Directors and Management, I was also tasked with Stantech’s overall Strategic planning and execution.𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:➨ Successfully transitioned Stantech Motors from a pro-government strategy to a focus on the private sector, resulting in a remarkable 15% average market share increase within a year and a half. This achievement spanned across the bus, pickup, and heavy commercial segments.➨ Played a pivotal role in establishing partnerships with reputable financial institutions such as KCB, NIC, and Family Bank. These collaborations facilitated financing options of up to 90% for the bus and heavy commercial segments, and 80% for the pickup segment, significantly enhancing customer accessibility.➨ Motivated and empowered a sales team of 10 professionals to achieve their highest performance to date, reaching an outstanding 92.5% in Quarter 3 of 2015. This accomplishment highlights my leadership skills and ability to drive exceptional sales outcomes. Show less

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  Virtual City

  Jan 2016 - May 2018

  𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:⟺ Led the implementation of the commercialization strategy, driving recurring revenue growth for the organization.⟺ Pioneered the implementation of cutting-edge customer experience initiatives, resulting in improved customer satisfaction scores and increased customer loyalty.⟺ Championed the "I am Change" brand culture program in collaboration with the African Management Initiative Program.⟺ Collaborated with product development teams to integrate customer feedback into the design and improvement of products and services.⟺ Established a customer experience framework, ensuring consistent and exceptional service delivery across all touchpoints.⟺ Promoted a culture of innovation and continuous improvement, driving the development and launch of customer-centric products and solutions. Show less 𝗝𝗼𝗯 𝗣𝘂𝗿𝗽𝗼𝘀𝗲My role was to drive the Go-To-Market strategy across the SAAS and Turnkey business line while leading a team that comprised sales and marketing executives who reported directly to me. 𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:⬌ Generated revenue growth by overseeing transactional and traditional license sales across the business.⬌ Developed comprehensive product packaging and business models, optimizing product, price, channel, and communication strategies.⬌ Established and nurtured strategic partnerships, positioning the brand effectively and engaging with key stakeholders. Show less

  • Chief Experience Officer

    Jul 2016 - May 2018

  • Go to Market Manager

    Jan 2016 - Dec 2016
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  Brainwave Communications Ltd.

  Jul 2018 - Jan 2022

  General Manager

  𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:➯ Formulated and executed a robust go-to-market strategy, diversifying the agency's business portfolio from FMCG to services.➯ Cultivated strong relationships with notable clients, including Safaricom, M-Kopa, Sidian Bank, and Geminia Insurance, resulting in sustained business growth.➯ Maintained consistent business performance even amidst challenging market conditions, achieving 80% average performance against targets during the Covid-19 pandemic.➯ Led cross-functional teams in executing integrated marketing communication strategies, ensuring consistency in brand messaging across various channels.➯ Conducted market trend analysis and identified new business opportunities, leading to the expansion of the company's service offerings. Show less

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  MarketForce

  Jan 2022 - Apr 2024

  𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:⇛ Spearheaded the development and execution of the group’s Marketing and Communications Strategy for five markets, including Kenya, Uganda, Nigeria, Rwanda, and Tanzania.⇛ Orchestrated marketing and branding initiatives to drive brand awareness, market share, and business growth across all target regions.⇛ Developed and executed targeted marketing campaigns, resulting in a significant increase in brand awareness and customer acquisition across multiple international markets.⇛ Collaborated with cross-functional teams to develop and implement comprehensive marketing plans aligned with business objectives and market trends.⇛ Conducted comprehensive market analysis to identify emerging trends and capitalize on market opportunities, resulting in a competitive edge. Show less 𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:↠ Successfully led and executed market expansion strategies with cross-functional teams, overseeing the launch of operations in 9 new cities and regions in Kenya comprising over 400 employees.↠ Initiated the Path to Profitability strategy, achieving remarkable month-on-month growth in take rate/margins and GMV.↠Established and nurtured strong governance and brand culture initiatives aligned with the company's core values.↠Spearheaded the development of localized marketing campaigns tailored to the Kenyan market, resulting in increased brand visibility and customer engagement.↠Represented the company at industry events, conferences, and speaking engagements, positioning MarketForce as a thought leader in the market. Show less 𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:➦Pioneered the setup of the Global Partnership and Marketing department, ensuring the establishment of a robust partnership framework across all markets.➦Significantly expanded the partnership portfolio and secured increased supplier credit lines, amounting to $500,000 within three months.➦Developed and executed innovative marketing initiatives to enhance brand value, awareness, and market share.➦Established a comprehensive partnership framework, securing strategic alliances and partnerships with global brands thus expanding the company's network, and driving revenue growth.➦Negotiated favorable partnership terms and agreements, optimizing value for both MarketForce and its partners. Show less

  • VP-Marketing & Impact

    Mar 2023 - Apr 2024

  • Country Director

    Jul 2022 - May 2023

  • Global Head of Partnerships and Marketing

    Jan 2022 - Jun 2022