Experience

• 

  Prodject, llc

  Sept 2021 - Feb 2022

  Khatie fashion week production assistant

  Khaite Production Assistant FW21 FW22

• 

  Oheka castle

  May 2022 - Aug 2023

  Event and hospitality manager
• 

  Town of oyster bay

  May 2023 - Aug 2023

  Marketing coordinator

  LUCILU PRODUCTIONS

• 

  Xpress body bootcamp

  May 2023 - Aug 2023

  Social media marketing manager

  • Developed branding strategy, identified target customers, set marketing goals across Facebook, Instagram, and TikTok, while strategically prioritizing and optimizing keywords and landing pages to maximize profits within budget, interpreting vanity metrics, evaluating campaign value, calculating KPIs such as ROI, and prioritizing relevant metrics.

• 

  Nili lotan new york

  Aug 2023 - now

  Supported Key Stakeholders: Provided strategic support to the Chief Marketing Officer (CMO), Social Media Manager, Wholesale Team, Special Clientele Manager, and E-commerce Manager, ensuring cohesive and effective marketing efforts across all channels.Developed and Executed Data-Driven Marketing Strategies: Created and implemented marketing strategies that leveraged data insights to drive brand visibility and engagement. This included media monitoring, celebrity and influencer gifting, content creation, and optimizing marketing campaigns to target key demographics.Collaborated with Cross-Functional Teams: Worked closely with various teams to maintain consistency in brand positioning and creative expression. This collaboration was integral in developing and executing integrated marketing campaigns that aligned with the brand’s vision and goals.Analyzed Consumer Trends and Market Data: Conducted thorough analyses of consumer behavior and market trends to identify new opportunities for brand growth. Regularly presented data-driven insights and strategic recommendations to senior management, helping to inform decision-making and marketing strategies.Enhanced Brand Engagement: Developed innovative content and marketing initiatives that significantly increased brand engagement and awareness among target audiences. Utilized various platforms and channels to amplify the brand’s presence and reach.Maintained Brand Integrity: Acted as a brand guardian by ensuring all marketing activities were aligned with the company’s core values and branding guidelines. This included implementing the creative development process to ensure a consistent and compelling brand narrative.Monitored Campaign Performance: Tracked the performance of marketing campaigns using key metrics and analytics tools. Show less o Support Marketing and PR Jr Manager with editorial and stylist requests through sample pulling,warehouse/store ordering, shipping, tracking, returnso Receive collection with Sample Coordinator each seasono Help PR team archiving previous seasonso Assist in asset compilation for seasonal press outreacho Support Marketing and PR team with general responsibilities.o Assist with relationship building by maintaining and fostering relationships with current giftedpartners though daily/weekly communication to encourage the promotion of Nili Lotan in socialcontent.o Research potential partnerships/gifting opportunities.o Assist creating and track Discount Codes and UTM links performance in Shopify and GA.o Assist in Paid partnerships by placing/monitoring orders and tracking UTM link/sale performancein GA and Shopify.o Compile reports on social, online, press, and print Nili Lotan coverageo Keep company informed on industry news, trends, and stories with daily report Show less

  • Marketing And Public Relations Assistant

    Apr 2024 - now

  • Marketing And Public Relations Intern

    Aug 2023 - Apr 2024