
Timeline
About me
Brand Manager at Obegi Consumer Products Holding
Education

Damascus university
2004 - 2010Ba english literatureGrade is 64%
Experience

Syriatel
Jun 2008 - Aug 2012• Collect and analysis data according to customers' demographics, needs and buying habits to identify potential Markets and factors affecting product demand.• Conduct training sessions for all in-house research projects task force (telemarketing team-face to face part timers)before launching any research project in a clear &comprehensive approach• Create Questionnaire & transfer survey’s objectives clearly & effectively into questions by creating both statistical and research questionnaire.• Supervise and monitor all surveys stages from data collection phase till delivering the final findings effectively to the requester.• Execute surveys office work correctly and efficiently (editing, coding and data entry...etc )• Analyze the collected data correctly and smartly by using statistical software such as QPS (drawing charts and cross tables) and illustrating data graphically and translate complex findings into written text.• Prepare the final report and write down conclusions and recommendations in a clear, direct and logical way based on the findings of the conducted research.• Prepare and present final reports of findings, Follow up all e-mails, correspondences and needed actions related to the assigned research projects before, during and after delivering the surveys.• Organize& moderate qualitative focus-groups sessions as the main data approach to formalize relevant findings and info baseline.• Oversee any out-source survey conducted via external research providers or consultant as per Research head of section instructions.• Recommend marketing research taskforce remuneration.• Archive and maintain the records of each research project.• Prepare budget and delivery date estimation for each project. Show less
Marketing Research Specialist
Feb 2010 - Aug 2012Debt Collection Agent
Apr 2009 - Feb 2010Call Center Agent
Sept 2006 - Mar 2009Call Center In-charge Supervisor
Jun 2008 - Jul 2008

Paradise for catering and restaurant services
Oct 2012 - Sept 2013System adminstrator• HR personnel specialist • System administrator for restaurant billing system “Pixel point” • Create corporate forms and templates according to business need • Execute monthly and weekly reports regarding daily meals according to diet systems and coordinate with finance department for payments arrangement.

Dedeman holding
Jun 2013 - Jul 2013Front office agent
Fattal group
Sept 2013 - Apr 2017• Plan & place orders based on Forecasts, with the Sales & Unit Manager• Insure the submission of timely & accurate sales and stock reports to suppliers.• Define visibility standards, planograms and POS material, in coordination with the supplier.• Engage and manage effective relationships with media/advertising agencies and partners.• Responsible for the adaptation and timely delivery of all creative assets to local needs; liaising with regions, post production, translation and printing agencies.• Measure outcome of BTL/ATL campaigns and report all marketing actions to the suppliers.• Assist the Commercial team in setting targets by brand, channel and region.• Partnering with the Commercial team to maximize and exploit local marketing opportunities and identify synergies with other Product categories.• Working with the Commercial team to define and shape the growth plan of each and every brand• Monitor all competitive actions, share with the team and respond to threats.• Audit A&P spending alignment with A&P budget and take corrective action.• Prepare proposals, and simulations to support new/ potential points of sale..• Negotiate contracts with retailers and sub distributors to manage product distribution, establishing distribution networks, and developing distribution strategies.• Coach and develop subordinates to engage strong relationships with retailers and stakeholders.• Conduct market visits, report visit findings internally, and follow up with corrective actions.• Audit field alignment of visibility standards and takes action.http://www.fattal.com.lb/geographicalnetwork/country/9 Show less • Define visibility standards, planograms and POS material, in coordination with the supplier.• Engage and manage effective relationships with media/advertising agencies and partners.• Responsible for the adaptation and timely delivery of all creative assets to local needs; liaising with regions, post production, translation and printing agencies.• Report all marketing actions to the suppliers.• Assist the Commercial team in setting targets by brand, channel and region.• Partnering with the Commercial team to maximize and exploit local marketing opportunities and identify synergies with other Product categories.• Working with the Commercial team to define and shape the growth plan of each and every brand• Insure the submission of timely & accurate sales and stock reports to suppliers.• Monitor all competitive actions, share with the team and respond to threats.• Audit A&P spending alignment with A&P budget and take corrective action.• Prepare contracts, proposals, and simulations to support new/ potential points of sale.• Negotiate contracts with retailers and sub distributors to manage product distribution, establishing distribution networks, and developing distribution strategies.• Coach and develop subordinates to engage strong relationships with retailers and stakeholders.• Conduct market visits, report visit findings internally, and follow up with corrective actions.• Audit field alignment of visibility standards and takes action.http://www.fattal.com.lb/geographicalnetwork/country/9 Show less KFF Iraq "Al Mouyasser" is an Affiliates of Khalil Fattal & FilsFine Fragrances & Cosmetics• Define visibility standards, planograms and POS material, in coordination with the supplier.• Engage and manage effective relationships with media/advertising agencies and partners.• Responsible for the adaptation and timely delivery of all creative assets to local needs; liaising with regions, post production, translation and printing agencies.• Partnering with the Commercial team to maximize and exploit local marketing opportunities and identify synergies with other Product categories.• Working with the Commercial team to define and shape the growth plan of each and every brand• Insure the submission of timely & accurate sales and stock reports to suppliers.• Monitor all competitive actions, share with the team and respond to threats.• Coach and develop subordinates to engage strong relationships with retailers and stakeholders.• Conduct market visits, report visit findings internally, and follow up with corrective actions.• Audit field alignment of visibility standards and takes action. Show less
Group Brand Manager
Nov 2015 - Apr 2017Brand Manager
Sept 2014 - Oct 2015Marketing Executive
Sept 2013 - Sept 2014

Obegi consumer products holding
Aug 2017 - Aug 2020Brand manager
Licenses & Certifications
- View certificate

The fundimentals of digital marketing
GoogleMar 2022 - View certificate

Foundations: data, data, everywhere
GoogleOct 2023 - View certificate

Excel skills for business: intermediate ii
CourseraNov 2022 - View certificate

Excel skills for business: intermediate i
CourseraSept 2022 - View certificate

Google ads for beginners
CourseraSept 2022 - View certificate

Excel skills for business: essentials
CourseraApr 2022 - View certificate

Ask questions to make data-driven decisions
GoogleJan 2024 - View certificate

Create a google ads search campaign
CourseraSept 2022
Languages
- arArabic
- enEnglish
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