Experience

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  Fear of empty space

  Jan 2015 - now

  Photographer

  Achievements:- Photographed over 50 nationally and internationally recognized figures.- Worked with more than 30 fashion brands in photoshoots.

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  Triple a s.a e.s.p

  Dec 2015 - Jun 2016

  Communications intern

  Responsabilities:- Support the communications plan by generating content such as press releases, articles, and interviews to maintain the corporation's reputation during a crisis period.Achievements:- I successfully created more than 20 press releases that were published in local media

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  Rolling stone colombia

  Aug 2018 - Jan 2019

  Advertising intrn

  Responsabilities:- Organize high-impact national and international events through a strategic marketing plan with a clear objective of positioning both magazines and creating commercial partnerships.Achievements: - I worked on photoshoots with more than 5 recognized personalities such as Fito Páez, Cabas, Mariana Gómez, Manuel Medrano, and others to be published in various magazine editions.

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  Lök foods

  Oct 2019 - Feb 2020

  Marketing coordinator

  Responsabilities:- Guide the marketing department through a digital strategy and brand identity change to achieve commercial partnerships and increase engagement with the target audience.- Organize national and international trade shows with a marketing focus to generate D2C and B2B leads.Achievements:- Achieved a 10% growth in sales on the website. - Met 100% of the sales targets set for national trade shows.

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  Oxo hotel

  Feb 2020 - Feb 2021

  Marketing coordinator

  Responsabilities: - Creating the digital strategy for over 20 hotels within the Oxo Hotel chain in collaboration with more than 3 creative agencies, involving content creation, influencer marketing, website development, advertising campaigns, and networking, aimed at increasing occupancy during the pandemic year.- Refocusing the marketing plan by creating the "Safe Stay" program on a national level, which included an email marketing strategy, live streams, and promotions to rebuild traveler confidence and increase hotel occupancy.- Developing an influencer marketing strategy for the lowest-occupancy hotel at the time, Waya Guajira, through tactics with influencers to achieve more effective positioning.Achievements:- Increased the occupancy of over 20 hotel properties by 10% through the "Safe Stay" digital campaign strategy.- Ensured the absence of unfavorable news during the pandemic period by monitoring OxoHotel's reputation in media and digital channels.- Collaborated with the revenue team to achieve a 10% increase in sales, developing more than 10 commercial packages. Show less

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  Procaps group

  Feb 2021 - Nov 2024

  Responsibilities:- Lead the creative process for the Ohmyvit Wellness product line at Procaps Group in the United States. This involves developing brand strategies, including communication plans, market research, competitive analysis, focus groups, to establish brand identity.- Develop and execute the strategic brand positioning plan, managing business partnerships with major retailers in the United States, to ensure the acceptance and launch of the product line. Market penetration, market share, and business profitability.- Lead the 360 marketing strategy with both online and offline strategies to maintain top-of-mind awareness among the target audience and increase sales velocity. Additionally, manage a budget of 1 million USD for the implementation of trade marketing strategies, Amazon sales, social media, and oversee advertising and creative agencies.Achievements:- Successfully (as a team) achieved brand acceptance in 500 Target stores and 90 CVS and Navarro stores in the United States with the company's first B2C private label.- Achieved an 80% growth in sales through Shopify management and the design and creation of the website.- Achieved a monthly exponential growth of 30% leading Amazon sales.- Prepared the annual marketing budget for 2024, resulting in a collective approval to support the upcoming launch. Show less Responsabilities:- Create the annual B2B marketing strategy both online and offline, that includes international trade shows, webinars, articles in specialized magazines, Spotify podcasts, innovation launches, website creation, prospect meetings, and social media for lead acquisition.- Develop and execute the annual internal and interdisciplinary marketing and communication campaign through creative concepts and creative thinking to accomplish an impact on employees, increase their motivation, and improve production efficiency.- Lead the launch of the new production plant in the United States through a communication plan that includes press release strategies, training, SEO & SEM, retargeting, and internal socializations focused on positioning within the nutritional market, resulting in an increase in lead acquisition.Achievements:- Achieved a 50% increase in new leads by creating the annual B2B marketing strategy.- Reached a 100% accomplishment of the proposed lead acquisition goals in the 4 international trade shows executed, including Supply Side West, Vita Foods Europe, and Expowest, for two consecutive years.-Attained a 95% increase in the employee production goal for the year 2021, by implementing the interdisciplinary annual campaign.- Led the LinkedIn strategy, resulting in a 50% increase in engagement and new followers. Show less

  • Brand Manager

    Oct 2022 - Nov 2024

  • Marketing Coordinator

    Feb 2021 - Oct 2022
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  Texas christian university

  Jan 2025 - now

  Assist directors with departmental initiatives and professors with grading and research. Manage social media to promote programs, research, and events, aligning efforts to enhance visibility and engagement. As a Graduate Assistant in the Admissions Department, I manage the Neeley Business School digital platforms to create and share engaging content that promotes programs, events, and key admissions milestones. By focusing on this platform, I align strategies with departmental goals to enhance digital visibility, attract prospective students, and build meaningful connections within the community.

  • Graduate Assistant-Entrepreneurship Department

    Jan 2025 - now

  • Graduate Assistant-Department of Admissions

    Jan 2025 - now