
Hugo Casaca
Marketing Assistant

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About me
Account Manager at Hewlett Packard Enterprise
Education

Instituto Politécnico de Lisboa
2008 - 2009Post Graduation Public Relations Strategic Management Post GraduateActivities and Societies: Participation in the Discussion Foruns of Communication. Communication and Marketing

Escola Superior de Comunicação Social de Lisboa
1997 - 2001Public Relations Public Relations/Marketing/Mass Communication GraduateActivities and Societies: Member of the Students Association; Member of the Committee Finalists - 1997/2001; Football Player of the School selection. Public Relations & Communication

Universidade Lusíada de Lisboa
2002 - 2003Marketing Marketing/Communication Post GraduationActivities and Societies: Debate team Marketing and Communication
Experience

Loja da Imagem
Nov 2001 - May 2002Marketing Assistantsupport the communication and marketing accounts (conception of marketing and communication plans, redaction of press releases, journalists contacts,event planning)

Valkirias
Jan 2002 - Jan 2003Communication Professionalaccount management; strategic planning of marketing and communication activities; events conception and coordination; responsible for the media control of the Hewlett-Packard account.

HP
Jan 2004 - Oct 2013Responsible for the business and Sales management, Business Development and P&L management.Client counseling for best suitable services for present and future infraestruture. Channel business development within Support Services portfolio.Marketing and Commercial management of the channel accounts. responsible for the marketing and communication programs in the HP Channel Services area; including the control of marketing and business development; managment of vendors, outsourced event logistics and production vendors. planning and management of product and SMB segment marketing and communication activities; events conception and coordination; media and advertising agencies coordination; product catalogues creation and management; budget control;
Value Services Sales Specialist
Nov 2009 - Oct 2013Partner Sales Specialist
Nov 2008 - Oct 2009HPS Marketing Programs Manager
Jan 2006 - Oct 2008Marketing Specialist
Jan 2004 - Jan 2006

Hewlett Packard Enterprise
Nov 2013 - nowManaging the business of a group of Enterpise level accounts. Understands the customer’s IT and business objectives, priorities, requirements and challenges, and adds value by implementing HPE’s strategy. Drives business performance for all HPE BUs and manages the portfolio mix to optimize profitability of the account. Accountable for pipeline building; accountable for and supportive in deal closing and orchestrating the deal team. Builds and develops relevant customer relationship networks with key influencers and decision makers in IT and business. Develops and engages with the extended partner ecosystem to maximize HPE’s presence in the account. Constantly develops information technology industry knowledge to position HPE’s portfolio in the account. Orchestrates, engages, guides and provides feedback to the extended account team members. Acts as customer’s advocate inside HPE. Plans for accounts to deliver results through the financial year and beyond.Articulates a connection between the customer's core KPIs, business priorities and initiatives, and HPE's plan to support these with IT solutions. Influences the decision-making of customer executives through describing the value of HPE's solutions and their relevance to the customer's priorities. Positions HPE strategy and solutions in such a way that the customer sees how HPE is important to their business.Builds and executes a plan to drive growth and profitability across HPE's portfolio. Drives growth in HPE's strategic value portfolio through positioning these solutions with the customer. Leverages HPE programs and tools (e.g. Executive Sponsors, BU deal support, and supply chain programs) to improve business performance. Contributes to internal reviews connected to deals and sales planning.Engages with the customer to identify opportunities. Translates customers' business challenges and goals into IT opportunities. Ensures a strong and rightsized pipeline funnel from the account team. Show less
Enterprise Account Manager
Feb 2019 - nowTechnology Services Business Developer
Nov 2013 - Jan 2019
Licenses & Certifications
- View certificate

Sustainability Advocate 2024
Hewlett Packard EnterpriseMar 2024
Volunteer Experience
Assistant/interviewer
Issued by Hewlett Packard Portugal on Sept 2013
Associated with Hugo Casaca
Languages
- enEnglish
- frFrench
- spSpanish
- poPortuguese
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