Amy McLaughlin

Experience

• 

  Dunnes Stores

  Dec 2013 - Jan 2014

  Sales Assistant
• 

  Devenish

  Jun 2016 - Aug 2016

  Marketing Assistant
• 

  NOW TV

  Sept 2018 - Apr 2019

  Customer Service Representative
• 

  Woolworths Supermarkets

  Oct 2019 - Feb 2020

  Customer Service Representative
• 

  GroupM

  Aug 2021 - now

  - Collaborate with strategy teams to develop brand-specific programmatic media strategies.- Leverage demo, interest-based, and contextual targeting strategies, incorporating both first-party and third-party data to optimize audience segmentation and maximize performance.- Lead end-to-end execution of cross-channel campaigns (Display, Video, Audio, CTV, YouTube, Native, VOD) on demand-side platforms.- Optimize campaigns through performance analysis, budget adjustments, and strategy refinements to meet KPIs.- Analyze campaign data to uncover trends and provide actionable insights for improving future campaigns.- Build strong relationships with client teams and publishers, negotiate premium inventory deals, and align media strategies with campaign goals.- Stay up-to-date on industry trends, offering clients strategic advice on emerging opportunities in programmatic advertising.- Proficient in using Dv360, Google Ads, Yahoo, Amazon DSP. Show less - Supported Programmatic Traders by processing digital bookings through Prisma, ensuring accuracy and timely delivery.- Briefed the team on upcoming campaigns to ensure seamless execution.- Conducted half-year and full-year external audits to maintain data integrity and compliance.- Ensured accurate and timely data entry during audit processes.- Managed monthly campaign reconciliations to ensure accuracy and up-to-date billing records.Collaborated with internal teams to address discrepancies and resolve billing issues.- Analysed mid and post-campaign performance, generating actionable insights to optimize future campaigns. Show less

  • Programmatic Account Manager

    Sept 2022 - now

  • Digital Buyer

    Aug 2021 - Sept 2022