Reggie De Franceschi Junior

Experience

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  Caixa Economica Federal

  Jun 2003 - Jul 2007

  Lottery and Banking Services Unit Owner

  As the owner of a lottery unit, it was my responsibility to manage cash flow, train attendants, relationship with suppliers (including the Extra supermarket, where it was located), in addition to participating in training with Caixa. I was awarded top 10% in sales in my category, group B, the second largest segment by sales volume nationwide.

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  Marka

  Feb 2007 - Mar 2008

  Copywriter

  Marka is a small, fast-growing agency in São Paulo.• Developing ad copies for on and offline ads• Creating branding and campaign concepts for large national and international clients• High rate of client acquisition via creative RFPs: over 90%• Outstanding client retention and satisfaction level: 100% during my tenure

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  EPartner TI

  Mar 2008 - May 2009

  Marketing Manager

  ePartner is a highly recognized IT services company in Brazil, having developed important systems such as the McDelivery for McDonald's Brazil.• Redesigning the brand and creating a new website was a key project for me as the head of marketing• I developed the design for the first mobile solutions created by this company, which were among the first in Brazil• Department growth around 25% under my leadership, with 10% more efficient project delivery using project management techniques

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  Arizona Premedia and Marketing Automation

  Mar 2010 - Aug 2011

  Marketing Coordinator

  Arizona is the first and largest Digital Asset Management company in Brazil, and one of the largest production companies there.• I was directly responsible for creating design concepts for on and offline ads• Content creation for website and social media were among my key responsibilities• I was responsible for training and coordinating 2 marketing assistants, both of which were promoted within a year• My work as copywriter and designer help bring Arizona to the finals of the Caboré Awards, one of the most important communication awards in Brazil• Client base growth by 30% with 100% retention during my time there Show less

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  Rae,MP

  Aug 2011 - Aug 2012

  Digital Marketing Manager

  Rae,MP is a famous, award-winning agency in Brazil with over 30 years of operations.• I was responsible for developing digital marketing strategies for clients in a variety of markets• Managing, directing, and curating content and design for websites, e-mail marketing campaigns, social media, and web specials were among my key responsibilities• Website development, mobile applications, webgames development, ads, and social media management were some of our specialties• Project deployment efficiency increased by 70% and revenue increased by 22% under my management• Client retention over 90% with outstanding client feedback Show less

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  Colégio e Curso Objetivo

  Dec 2012 - Jan 2015

  Director of Public Relations

  Objetivo is one of the largest and most prestigious school systems in Brazil. I was the Director of PR for the Atibaia branch, in São Paulo.• Defined client relations, marketing plans, content, and design for marketing collateral and internal communications• Managed client base growth and communication strategies• Over 88% client satisfaction and over 280% growth during my tenure, using quality control procedures, CRM, and outstanding education services• We created a national success case as we were the first digital school in all the region• Maintained excellent relations with external stakeholders like the media, government, and NGOs• Organized successful fundraisers and events to improve community relations Show less

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  Kroton Educacional S/A

  Feb 2014 - Jan 2016

  Professor of Marketing and Communications

  Kroton (currently Cogna Education) is the largest education group in Brazil.• I taught Copywriting and Design and undergrad and grad schools• I was awarded Excellence in Teaching Award 2 years in a row at Kroton University, with approval rate over 99% in student evaluation• Developed strong organizational and communication skills through coursework and volunteer activities• Passionate about learning and committed to continual improvement

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  Core Management Global

  Mar 2015 - Jan 2019

  Managing Partner & Marketing Director

  This consultancy firm was specialized on marketing, crisis management, and branding, focusing on technology, digital, retail, and professional services industries.• Yearly growth average, via personalized sales approach and direct marketing campaigns: 27%• I was responsible for managing strategy, design, content, and creative services• Implemented operational strategies and effectively built customer and employee loyalty, generating a customer retention of over 85%• Introduced new methods, practices, and systems to improve our effectiveness in proposing and implementing client strategies• Directly supported our non-profit clients in developing fundraiser events, managing donor relations, and improving community outreach through marketing and communication initiatives• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems (such as Hubspot, Marketo, and MailChimp) Show less

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  Content Masters

  Jul 2018 - Jul 2020

  Partner & Content Manager

  Affiliated with the pioneer content marketing agency in Brazil, Iunbound Agency, Content Master was developed to serve specific niche markets in content creation: technology, engineering, healthcare and science. Throughout its years of operation, we have served clients in Brazil, Latin America and the USA, creating highly specialized content in native language.• Creating high-level, complex content for companies in technology, engineering, sciences, and consulting• Dozens success cases in IT, science, manufacturing, and more• Training new copywriters and curating their content was a crucial part of my duties, as was adopting QA for constant improvement and continual evolution of out content production• Established and implemented business procedures and process improvements that increased reduced turnover below 5% and maintained client retention above 90% year-over-year Show less

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  GRCF/One

  Aug 2020 - Jul 2023

  Managing Partner & Marketing Director

  Our agency was born from the merger of two production firms to offer advanced digital marketing, branding, and performance strategies. From the outset, we partnered with one of the world’s largest cybersecurity companies, expanding our portfolio to include complex industries such as IT, education, and science.• Oversaw creative direction, content production, and marketing strategy across all clients• Drove 20% year-over-year growth in revenue and client base through total quality management, neuromarketing targeting, and ABM campaigns• Represented the agency at key industry events in Brazil and internationally• implemented a strategic initiative that boosted team productivity by 62% using AGILE practices and project management training• Maintained talent retention above 80%, with all team members promoted after one year• Advised senior client leadership and co-developed integrated marketing plans• Managed end-to-end event planning: roadshows, fundraising events, product launches, and client engagements• Supported our not-for-profit clients in managing donor relations, developing an yearly event calendar, fundraising, developing their brands, and improving visibility to expand donor and volunteer bases, as well as their community impact• Led brand development and rebranding efforts for startups and established companies in both local and global markets• Directed marketing initiatives that drove outstanding results for our clients, including CTRs of 28% in SM ads, 115% growth in cross sales, 79% on sales influence through marketing, 180% growth in follower base in SM channes, and much more.• Clients included major global companies in cybersecurity, manufacturing, agriculture, and IT, satartups in Canada and the US, as well as pretigious non-profits in education and technology. Show less

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  SlyFox Web Design & Marketing

  Oct 2023 - Jan 2024

  Customer Relationship Management Specialist

  Responsible for implementing CRM systems and developing customer relationship marketing end-to-end strategies, including digital content, websites, LPs, targeted campaigns and more.

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  Citation Canada (formerly HRdownloads)

  Apr 2024 - Apr 2025

  Content Manager

  At Citation Canada, my key responsibilities included, but were not limited to:• Owning the content calendar, managing publications in social media, blogs, and other relevant channels • Providing strategic support for sales and client relations teams• Collab with Research department to develop strategic content • Manage a team of content and automation specialists• Develop unified content strategy to improve performance and boost marketing ROI• Researching trends and relevant industry facts, and creating original copy for webinars and advanced materials• Established the first success case program in the company, tied to our new client advocacy inititative, focusing on bringing the company more visibility and driving sales through referrals. Show less

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  Fanshawe College

  Apr 2024 - now

  Professor

  At Fanshawe, I get to bridge the gap between industry and classroom by sharing emerging marketing trends I deal with in my work as an executive. I teach CRM and Marketing Management, deliver engaging lectures, support students' learning journeys, and evaluate their progress through assignments and assessments.