Daniel Sloan

Experience

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  Juicebox Creative

  Jun 2014 - Sept 2015

  Freelance Copywriter
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  Be Media Group

  Apr 2016 - May 2017

  Copywriter

  Key Duties & Responsibilities: • Interpreting the brief correctly and implementing content based on strategy. • Wrote creative SEO copy to engage the reader and please Google. • Branding. • Carrying out amendments to client specifications when necessary. • Ran structured ROI driven Ads via Facebook Business Manager. • Created the best tone to reach our clients customer base and engage effectively. • Crafted Social Media Content including Blogs/Blog Posts, Post Copy/Long Form Post Copy, Tag-lines & Headlines. • Blogs. • Website Copy. • Worked closely with the creative team and social team to devise all encompassing paid strategies. • Liaised with clients on a regular basis. • Generated creative ideas to build innovative campaigns • Provided feedback to junior copywriters. • Worked to strict deadlines without compromising on work quality • Worked within allocated budgets. • Organised work flow and queue for junior copywriters and editors. Show less

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  Adaptify Digital

  May 2016 - Apr 2019

  Marketing Specialist

  Key Duties & Responsibilities: • Managed a team of 3.• Client Facing Duties/Account Management.• Branding & Brand Management.• Budget & Marketing Calendar Planning.• Created paid ad campaigns for Facebook, Youtube, Instagram, LinkedIn, Twitter and Google Ads.• Worked with National & Global Brands.• Identify platform relevance and necessity and implement creative strategy, copy and content for * client’s social media channels.• Created, coordinated, shot and directed original content for social in the way of professional photography, videography along with pre and post production.• Managed, oversaw and executed social media calendars, including developing content concepts from ideation to completion; ensuring that content is differentiated for best practise and published across all key platforms.• To engage consumers and influencers throughout the social sphere to increase brand awareness and provide/create ambassadors for our clients brand and products.• Utilised Landing Pages & email marketing campaigns for sales funnels directed at lead generation and database accumulation.• Collaborated with a cross-functional national team Melbourne, Sydney, Brisbane and worked for clients in the United States - San Francisco, Colorado, New Zealand - Auckland. • Analysed metrics both monitoring, reporting and adjusting campaigns based on the present data when necessary.• Ensured questions and comments were answered and utilised with speed and good judgment.• Implemented Chatbots for customer service and lead generation.• Remained up-to-date on new social platforms and tools; monitoring competitors and other social media leaders for new and exciting techniques to remain ahead in the industry.• Hired and helped train social staff, copywriters in e-commerce marketing.• Implemented processes and additional deliverables within the business to grow department functionality. Show less

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  Reprise Digital

  May 2019 - Jan 2020

  Paid Social Manager, UK

  At Reprise UK Daniel managed the Social Media advertising and strategy for: Johnson & Johnson - UK, Ireland, Nordics & EMEA.Canada Goose - UK, France & Germany.Key Duties & Responsibilities:• Account Management & Client Facing Duties.• Advise on best practise and platform for biddable media.• Build large-scale double click integrated paid social campaigns utilising budgets from £5,000 to £100,000.• Day-to-day management of account executives.• Technical implementation of Paid Campaigns across Facebook, Instagram, Snapchat & Twitter.• Working with an account director to plan campaign strategies and tactics.• Pitches and new business.• Creating comprehensive pitch decks. Show less

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  Carat

  Feb 2020 - Jun 2022

  Performance Manager

  At Carat, Daniel worked closely, and diligently with his key clients:• Cash Converters • Karrinyup Shopping Centre - AMP Capital• WA Government• Murdoch University• Perth Festival• Tourism WA• Art Gallery of WAKey Responsibilities & Duties• Team management• Strategy• Maintains strong communication and relationships with clients• Implementing media planning and buying on digital channels• Trafficking digital campaigns across Facebook, IG, LinkedIn Tik Tok, Snapchat, YouTube and Search• Specialist in e-commerce and driving lead generation via social media• Specialist in on-site and pixel tracking via social platforms and GTM• Brand growth and management• Proficient implementation of necessary iOS 14 best practice and new data tracking optimisations for social media• Direct management of clients and stakeholders• Implement comprehensive on-site tracking via GTM and HTML• Advise clients and internal stakeholders on best practice and creative strategy via digital channels• Drive new business • Keep up to date with industry reps and learning opportunities• Participate in regular training and knowledge sharing with national teams Show less

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  The Brand Agency

  Jun 2022 - Dec 2022

  Media Trading Manager

  At Brand I serviced the following clients:Racing and Wagering: TABtouch & The Races WA - Programmatic & FacebookWA Police - Search, GTM, SnapchatWestern Power - Programmatic & FacebookThe Perth Mint - TikTok & GTMMy clients saw improved performance on many channels and campaigns during my management, which was a very rewarding result to provide. A large part of my role became problem solving department platform and performance issues and assisting in the creation of new best practise guidelines for department operations I had direct involvement with. This resolution provided assistance to my colleagues and processes overall which was extremely rewarding. I planned and assisted my team in planning DTME and social channels, incorporating budget modelling and thresholds to deliver performance based media strategies which I then personally implemented and optimised. Conducted Post Campaign Reports and innovated campaigns based on analytical and creative data insights. I started and project managed the development of Brands new and current 1PD marketing solution for clients, adhering to WPP data handling policies - a product now being utilised by Water Corporation. I setup the Brand Agency Social Academy coursework structure and framework and the Programmatic Process and Workflow for the media department. I utilised my experience to up skill junior staff (and them me!) in areas they needed attention, leading first with an empathetic approach, listening intently to their feedback and any issues they are facing and assisting where possible - part of my job that gave me a high degree of satisfaction. I assisted with improving working knowledge of social platforms within the department and tracking strategies. Using my initiative and own resources I broadened my skillset taking on many challenging projects and tasks to bring my skillset to a new standard. Show less

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  Seven West Media

  Jan 2023 - Aug 2024

  Digital Performance Manager
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  Studio22

  Aug 2024 - now

  Head of Digital