
Manas O.
Social Media Strategist

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About me
Creative Expert for AI, Tech, & SaaS - with a focus on Video, Design & Music
Education

Monash Business School
2020 - 2022Master of Business Marketing/Marketing Management, GeneralHighlights:- Won the best overall pitch and business idea for the Creativity & Entrepreneurship module.- Won the best overall pitch for the Technology & Innovation for Startups module.[Over the course of 12 weeks, I was a part of two teams, that developed business ideas after researching problem spaces, validated them with the local market, modeled the financials, and pitched the business to industry judges (VCs)]Courses Undetaken: - Market Research, Consumer Behaviour… Show more Highlights:- Won the best overall pitch and business idea for the Creativity & Entrepreneurship module.- Won the best overall pitch for the Technology & Innovation for Startups module.[Over the course of 12 weeks, I was a part of two teams, that developed business ideas after researching problem spaces, validated them with the local market, modeled the financials, and pitched the business to industry judges (VCs)]Courses Undetaken: - Market Research, Consumer Behaviour, Integrated Marketing Communications, Management Principles, Negotiation Principles, Design Thinking for Business, Creativity & Entrepreneurship, Technology & Innovation for Startups, Corporate Sustainability, Business Economics, Business Statistics, Business Accounting Show less
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Symbiosis Centre for Media & Communication (SCMC)
2014 - 2017Communication and Media StudiesActivities and Societies: University Basketball - Core Team Advertising Club - Member
Experience

Propaganda India
Apr 2016 - May 2016Social Media Strategist
Cartwheel Creative
Oct 2016 - Nov 2016Account Executive
Dentsu Creative
May 2017 - May 2019Agency: WATConsultOffices: Mumbai & Bengaluru Key Accounts: Tata Motors, DBS Bank, Kotak Life Insurance, L&T Financial Services, MarketSmith IndiaWork highlights:- Worked closely with the Head of Corporate Communications for Tata Motors. Crafted and developed Hygiene - Hub - Hero campaigns and content strategies to realize the brand's corp. comm. strategies via digital.- Successfully pitched and executed new, unique, and refreshing ideas in an otherwise "dull" life insurance space - worked closely with the Head of Marketing for Kotak Life Insurance and helped push the brand to be out of the box in their approach via various campaigns. - Implemented various reporting methods for all key accounts to measure campaign success based on set KPIs decided with the top management.- Media planning and strategy (awareness, engagement and lead generation). - Collaborate and network with stakeholders including clients, peers, and 3rd party vendors (like digital media houses, influencers, production vendors, etc)- Assisted the web development team in website creative visualization and website wireframing.- Assisted the creative team in creative visualization and strategy.- Online brand sentiment analysis on a periodic basis Show less
Senior Client Servicing Executive (Digital Media)
Dec 2017 - May 2019Client Servicing Executive (Digital Media)
Jul 2017 - Dec 2017Management Trainee
May 2017 - Jul 2017

Vidico
Aug 2022 - nowAt Vidico, I’m the go-to guy for turning bold ideas into compelling video projects for some of the biggest names in Tech, SaaS, and eCommerce. Whether it’s a YC startup like OfOne, a global giant like Spotify, or enterprise like KFC - I’m all about creative that connects & converts.
Associate Strategist (Video & Creative) | Global
Feb 2024 - nowStrategist (Video) | North America, APAC
Aug 2022 - Jan 2024
Licenses & Certifications
- View certificate

Online Marketing Foundations
Lynda.comSept 2018 - View certificate

Creating and Giving Business Presentations
Lynda.comSept 2018
Volunteer Experience
Volunteer Administrative Assistant
Issued by Makkala jagriti on Apr 2015
Associated with Manas O.Education Volunteer
Issued by Teach For India on Nov 2014
Associated with Manas O.
Languages
- hiHindi
- enEnglish
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