
Kaustubh Joshi
Executive - Marketing

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About me
Founder & Director at The Insightworks
Education

S P Jain School of Global Management
2010 - 2011Master of Business Administration (MBA) Product Marketing Management
University of Mumbai
2003 - 2007Bachelor of Engineering (B.E.) Telecommunications Engineering
Experience

Siemens
Jul 2007 - Jul 2010Executive - Marketing
S P Jain School of Global Management
Apr 2010 - Mar 2011Student, Global MBA, SP Jain School of Global Management
MasterCard
Oct 2010 - Feb 2011Management Intern
Alghanim Industries
May 2011 - Oct 2014Manager Operational Excellence (Business Process Improvements)
Jan 2014 - Oct 2014Category Manager - IT
Jul 2012 - Jan 2014Assistant Manager, Business Development
May 2011 - Jun 2012

Xcite by Alghanim Electronics
Oct 2014 - Aug 2017Senior Ecommerce Manager
Overdose Digital
Nov 2017 - Jan 2020Director - Client Success
Apr 2018 - Jan 2020Digital Commerce Strategist
Nov 2017 - Jan 2020

WebScore Analytics
Feb 2020 - Jul 2020Director - Insights & Data Strategy
Overdose.
Jul 2020 - Apr 2024Group Chief Data Officer
The Insightworks
Apr 2024 - nowFounder & Director
Licenses & Certifications

Certified Design Professional (Data Networking, Extreme Networks)

Certified Sales Professional (Data Networking, D-Link and Enterasys Networks)

Trained Six Sigma Black Belt
Jan 2013
Certified Six Sigma Green Belt
Jan 2012
2017 SEO Training
UdemyDec 2017- View certificate

Web Applications in PHP
University of MichiganJan 2018 
Facebook Ads & Facebook Marketing Mastery Guide 2017
UdemyMay 2017
HTML 5 and CSS3
UdemyJul 2017
Google Tag Manager Certified
UdemyMar 2017
Google Adwords Certified
GoogleJan 2016
Honors & Awards
- Awarded to Kaustubh JoshiMarketing Initiative of the Year - Middle East Retail Awards / Distree Middle East Retail Awards / Distree May 2017 The Secret Deals Program on xcite.com was awarded the 'Marketing Initiative of the Year Award' across the Middle East and North Africa region by Middle East retail Awards / Distree - One of the most prestigious retail awards for the region.Competing in an Online space comes with it’s very distinct challenges, as price competition is much fiercer, products are as good as commodities, customer loyalty is next to nil and a loss of sale is one click or one browser tab away. Hence building… Show more The Secret Deals Program on xcite.com was awarded the 'Marketing Initiative of the Year Award' across the Middle East and North Africa region by Middle East retail Awards / Distree - One of the most prestigious retail awards for the region.Competing in an Online space comes with it’s very distinct challenges, as price competition is much fiercer, products are as good as commodities, customer loyalty is next to nil and a loss of sale is one click or one browser tab away. Hence building unique and strategic value propositions for the customer has to be an ongoing effort. The objective of the Secret Deals program was to naturally drive long term Lead acquisition as an ingrained part of the Online customer journey while also driving better conversion rates by delivering added value to customers.The result: The creation of one of the highest converting revenue campaigns, in addition to being the most successful lead funnel generation programs till date while being a differentiated asset vs all of Xcite’s Online competition. Show less
- Awarded to Kaustubh JoshiExceptional Performer FY 2016-17 Employee Review - Alghanim Industries March 1, 2017
- Awarded to Kaustubh JoshiDean's List, Gold Medalist S P Jain School of Global Management Apr 2011
- Awarded to Kaustubh JoshiBest Business Planner - Big Idea Startup Challenge Big Idea Startup Challenge Dec 2010 Awarded the Best Business Planner award in the Big Idea Start-Up Challenge held in Dubai (2010) for the 'Pathfinder' business model - An innovative micro-location based solution for large format retail shopping malls to enhance customer experience while delivering visibility and conversions for retail outlets within the mall
- Awarded to Kaustubh JoshiGraduate - Alghanim Leadership Program Alghanim Industries
Languages
- enEnglish
- hiHindi
- maMarathi
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