Mimi Chen

Experience

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  Business Time Weekly Magazine

  Sept 2001 - May 2002

  Reporter

  Involved skill set: Selling skill, news reporting

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  CMG Worldwide

  Jul 2004 - Jul 2005

  International Marketing Trainee

  Involved skill set: Cross culture working experience-Approach potential clients including licensees and advertising agencies -Assist Brazilian local licensing business

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  The Nielsen Company

  Nov 2005 - May 2010

  Manager

  [Business Analysis & Insight] -Expertise on assortment analysis, shopper researches, and category management projects-Strong Presenter, with over 100 business assessment and shopper study presentations[Account Management] -Managed Taiwanese top retailers such Carrefour, Watsons, 7-Eleven and Wellcome, etc.[Business Development]-Achieved sales target on merchandising service incl. software,Spaceman, Product Planner and Store Planner, and Space Management Consulting projects, Seminars-Major clients include J&J, Unilever, Uni-charm, Coke, H&H, etc.Rewards:-Simple Excellent Silver Award (2009.02) to recognize achieving the financial goal, -Individual Award (2006.05) to recognize great service to accounts -Team Award (2006.12) to the completion of the first biggest merchandising project. Show less

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  台灣屈臣氏

  Apr 2011 - Nov 2014

  Oversaw over 400 stores’ space and assortment[Space Management] - Drive meter productivity - Guide optimal assortment to proper store segments - Drive points of sales by better visual merchandising[Project Management] - Turn business requirement or strategy into store shelves - Activate flagship stores & new initiatives[Leadership] - Lead 6 subordinates Head of Insight & Category Planning, Marketing & Communication dept. [Strategy & Consumer Insight] - Led market research direction for business demands - Conducted comprehensive and strategic analysis and quantified the business potential [Marketing program] - Turn insights to BTL programs [Pricing Strategy] - Price assessment & pricing strategy [Leadership] - Led insight & pricing teams with 7 subordinates,

  • Space Management Manager

    Jun 2013 - Nov 2014

  • Insights Deputy Manager

    Apr 2011 - May 2013
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  Gogoro

  Dec 2014 - May 2016

  Retail Marketing Manager

  Retail Strategy: Develop retail marketing plan to drive traffic & sales to achieve KPIStore Design & Visual: Accomplish the so-called futurist Smartscooter 11 stores, and flagship with the futurist design concept and lead the visual guidelineRetail Space Planning

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  Watsons China

  Jun 2016 - Jul 2020

  Trading Controller - Merchandising

  Oversaw over 4000 stores’ space productivity, assortment productivity , customer shopping journey and strategy projects rapid execution.-Strong in leadership, collaboration, building business process, strategic and analytical insights- Strong in customer experience and realize in shopping journey- Accelerate strategic projects and rapid adopt in stores with optimal flow.-Lead teams including 20 members in head office and 20 regional team members.-Guide teams to dynamically adopt per locations and store formats to drive the best productivity for almost 4000 stores - Strong visual display Show less

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  Mimiawaken

  Nov 2020 - Jun 2022

  Founder

  - Assist profesionalists to pursue inner awakening journey - Establish Mimiawaken brand, including brand story, website, Facebook page, YouTube channel, IG- Promote mindfulness - Offer Mindful courses, Mindful Meridian Yoga, Mindful singing bowl therapy- Volunteer sharing

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  NielsenIQ

  Jun 2022 - now

  Retailer Vertical

  -Business Development for new co-op retailers, NielsenIQ solutions-Taiwan FMCG Retailers Client Relationship Management-Expertise: Retail Shopping Journey, Space Management, Space Productivity, Opportunities assessment