Giulia Savoi

Experience

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  Grupo Euphoria

  Jan 2014 - Aug 2014

  Customer Care Executive
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  Trinity Online Trade Pvt Ltd

  Aug 2015 - Feb 2016

  Marketing Intern

  ● Development of sponsorship strategies for a health-focused app, emphasizing events related to medicine.● Creation and Implementation of Targeted Sponsorship Campaigns: Developing and executing campaigns designed to effectively reach the target audience.● Management of Partnerships with Healthcare Organizations: Establishing and nurturing collaborations to enhance the app’s credibility and reach.● Coordination of Events: Organizing events to promote visibility and encourage adoption of the app.● Engagement Strategies and Performance Metrics Analysis: Crafting strategies to engage users and analyzing performance metrics to expand the brand's presence in the market. Show less

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  Red Bull

  May 2016 - Nov 2017

  Student Brand Manager

  Responsible for implementing strategies to increase consumption and effectively position the brand within the university environment, utilizing targeted marketing tactics and specific promotions to engage the target audience.● Monitoring and Maintaining Strategic Partnerships: Ensuring that the brand is well represented at points of sale and that marketing materials are updated and aligned with brand objectives.● Development and Implementation of Marketing Campaigns: Including both online and offline actions to promote the brand and reach new market segments.● Strategic Planning: Guiding all brand activities, including market analysis, defining commercial objectives, and identifying growth opportunities. Show less

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  Stone Pagamentos

  Nov 2017 - May 2019

  Sales Account Executive

  Responsible for managing a diverse portfolio of clients, ensuring high satisfaction and loyalty through continuous relationship management and personalized service.● Churn Control and Customer Retention: Implementation of proactive strategies for client retention, focusing on reducing churn rates and increasing customer loyalty.● Route Planning Management: Development and coordination of route plans to optimize sales visits and improve operational efficiency, ensuring comprehensive coverage and maximizing business opportunities.● Development and Implementation of Sales Strategies: Creation and execution of sales strategies based on market analysis and performance data, aimed at achieving commercial goals, expanding market share, and driving business growth. Show less

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  Houhou

  May 2019 - Mar 2020

  Brand Manager
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  Ambev

  Mar 2020 - May 2023

  ● Execution of Sponsorships and Brand Equity: execution of sponsorships and the development of strategies for brand building, ensuring the effectiveness of activations and maximizing the brand's visibility and impact. ● Relationship with stakeholders: focused on promoting satisfaction and loyalty through personalized solutions and continuous support. ● External Sales Team Management: management of a team of external salespeople, monitoring and developing the team with a focus on results. ● Processes and Problem Solving: management and optimization of internal processes and problem solving to ensure the fluidity of operations and the execution of strategies. Show less ● Category Management: monitoring the category portfolio, optimizing product offerings and adjusting market strategies to maximize performance. ● Monitoring of Indicators in ON and OFF Channels: monitoring and analysis of performance indicators in ON and OFF channels to evaluate the impact of campaigns and adjust strategies. ● ON and OFF Trade Marketing Campaigns: development of trade marketing campaigns, both in online and offline channels, to promote products and increase market presence. Show less ● Relationship with Community and Influencers: development of strategic partnerships with influencers and community members to strengthen the brand's presence and expand engagement with the target audience. ● Development of annual plans and campaigns focusing on Passion Points (platforms) that connect trade, consumers and brands. ● Relationship with partners: agencies, producers, local groups, influencers, press.● Analysis of Power, Meaning, Potential, Pre-uniqueness, Salience and Differentiation of the company's brands.● Processes and Problem Solving: management and optimization of internal processes and problem solving to ensure the fluidity of operations and the execution of strategies. ● 360 Integrated Marketing Campaigns: responsible for developing 360º integrated marketing campaigns, ensuring achievement of goals across different channels. Show less

  • Sponsorship and Experiential Marketing Strategist

    Jan 2023 - May 2023

  • Craft Beer Regional Manager

    Feb 2022 - Jan 2023

  • Innovation Marketing Coordinator

    Jul 2021 - Feb 2022

  • Beck’s Brand Supervisor

    Mar 2020 - Jul 2021
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  Diageo

  May 2023 - now

  Manager responsible for planning and executing projects for sponsorships and experiential marketing of global spirits brands, leading initiatives with major commercial partners in the events market such as: Lollapalooza, Camarote da Sapucaí, Rock in Rio, International Shows, Rock the Mountain, Oktoberfest, Gramado Film Festival, among others. ● 360º Strategic Planning: Development and implementation of comprehensive strategies for sponsors, negotiating with external stakeholders to ensure the execution of brand activations. ● Budget Management: Administration of the regional budget, ensuring efficient resource allocation and return on investment. ● Team Management: Overseeing teams, including junior managers and senior executives, with a focus on hiring, monitoring, and developing team performance. ● Performance Indicators Analysis: Conducting detailed analyses and monitoring key performance indicators to optimize strategies and processes. ● Sales Channel Management: Managing sales channels and developing effective strategies. ● Strategic Portfolio Management: Strategic management of the spirits portfolio, optimizing product offerings and market strategies. Show less

  • Senior Manager of Events, Sponsorships, and Brand Experience

    Mar 2024 - now

  • Gerente de Eventos e Experiências de Marca Pleno

    May 2023 - Feb 2024