Brian Clement

Experience

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  Thomas Jefferson University Hospitals

  Jun 2010 - Feb 2011

  Pharmacy Technician & Inventory Control Manager

  Maintained and upheld the overall pharmaceutical stock and inventory. Filled/refilled medication upon request and as needed. Handled all non-formulary drug requisitions from decentralized pharmacies. Managed pharmaceutical billing.

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  Hibu

  Feb 2011 - Aug 2015

  Built and managed Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Online Display campaigns by creating custom keyword lists and writing industry-specific ad text for 310+ small market businesses through Google, Yahoo!/Bing, MSN, and their search partners and networks. Piloted a new SEO product for further research and development. Mentored and evaluateed newly assigned and built campaigns for Coordinators and new Analysts. Tested new techniques and advancements that are implemented in Google AdWords and hibu Search's internal server. Show less

  • Associate Campaign Analyst II

    May 2013 - Aug 2015

  • Associate Campaign Analyst I

    Apr 2012 - May 2013

  • Campaign Coordinator

    Feb 2011 - Apr 2012
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  CMI Media Group

  Aug 2015 - Feb 2022

  Promoted from Supervisor, SEM & Emerging Media to Associate Director, SEM & Emerging Media in November of 2021. Oversaw all HCP and Consumer Search Engine Marketing efforts for multiple brands and assisted in overall strategy across all media tactics. Managed a team of junior level employees in day-to-day tactical functions. Conducted weekly check-in meetings, provide yearly appraisals, and coordinated performance plans for all direct reports. Interviewed prospective candidates for Associate Analyst, Analyst, Senior Analyst, and Supervisor roles. Estimated budgets and total costs of all running tactics to provide readable flowcharts. Continued to create and provide yearly strategic media plans and recommendations. Show less Promoted from Senior Analyst, SEM to Supervisor, SEM in December of 2017. Continued to manage the day-to-day SEM responsibilities across all account brands through daily optimizations, budget pacing, performance testing, and overall client coordination. Managed a team of Associate Analysts, Analysts, and Senior Analysts by training and assisting on all day-to-day SEM responsibilities. Conducted weekly check-in meetings with individual team members and team status meetings. Developed client and account presentations to review with the client team on strategies and optimizations. Continued to interview prospective candidates for Associate Analyst, Analyst, and Senior Analyst positions. Show less Promoted from Analyst, SEM to Senior Analyst, SEM in December of 2016. Continued to manage the day-to-day SEM responsibilities across all account brands through daily optimizations, budget pacing, performance testing, and overall client coordination. Provided detailed strategy recommendation and planning decks for new or continuing SEM business. Coordinated remote and in-person client meetings, tutorials, and status updates. Executed and managed paid social campaigns and programmatic media buys on endemic and non-endemic sites for current SEM brands. Created new business pitches through current account and competitive landscape audits. Assisted in on-boarding new team members through training presentations, client and disease-state introductions, and overall SEM coordination. Interviewed prospective candidates for Associate Analyst positions. Show less Managed all client brand SEM campaigns on Google, Bing, and Yahoo! Gemini targeting Healthcare Professionals (HCP) and Consumers (DTC) on a day-to-day basis, coordinated with client’s partner agencies. Optimized daily campaign budgets, adjusted keyword-specific bids, developed and implemented overlapping keyword bid strategies, improved campaigns' overall performance by optimizing towards on-site and secondary engagement. Analyzed the competitive and geographic landscapes in the search market for client consideration, conducted weekly status calls and monthly reporting calls with clients and creative agencies. Coordinated with media team, SEO team, and analytics team to ensure that accounts are fully integrated. Show less

  • Associate Director, SEM & Emerging Media

    Nov 2021 - Feb 2022

  • Supervisor, SEM & Emerging Media

    Dec 2017 - Nov 2021

  • Senior Analyst, SEM & Emerging Media

    Dec 2016 - Dec 2017

  • Analyst, SEM & Emerging Media

    Aug 2015 - Dec 2016
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  Vanguard

  Feb 2022 - now

  Developed paid media and sponsored content marketing strategies that connect Vanguard's mission to investor and advisor needs across multiple channels that include video, audio, display, social, SEM, and custom activations. Createed and presented media and content briefs that outline campaign goals and plan mandatories to the assigned agency. Assisted in the consideration of publisher and partner RFPs throughout the plan process. Implemented a structured measurement plan that is defined by campaign goals across each media channel and tactic and oversaw the optimization plan throughout the campaign's flight. Integrated B2B and B2C messaging across enterprise tactics. Reported to senior leadership and stakeholder teams on proposed plans, in-flight progress, and campaign performance results. Show less

  • Senior Advertising Media Manager

    Sept 2024 - now

  • Advertising Media Manager

    Feb 2022 - Sept 2024