Rodrigo Fiani

Experience

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  LG Electronics Brasil

  Apr 2003 - May 2006

  Sales Manager

  Responsibilities: Develop the 3 different sales channels – Home electronics specialized stores (System Builders); Architects and Enterprise; Manage the sales team using leadership skills; Deal with the support areas (trade market; marketing; credit and financial and customer care); Market report; Monthly sales forecast;

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  Gradiente

  May 2006 - Sept 2007

  Regional Sales Manager

  Responsibilities – Retail: Reorganize sales team; Elaborate new sales policy, according to the company strategy; Develop trade marketing actions; Focus on selling in and selling out;Responsibilities – B2B: Develop the 3 different sales channels – Home electronics specialized stores (System Builders); Hotels and Enterprise; Elaborate sales policy; Manage the sales team using leadership skills; Deal with the support areas (trade market; marketing; credit and financial and customer care). Show less

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  LG Electronics Brasil

  Sept 2007 - now

  B2B Vice President - Head of Business Solution & IT Division

  From Sep/07 – LG Electronics do Brasil Ltda.B2B Vice President - From Feb/21 up to now.Director I Head of Business Solution and IT Division I May/18 up to Jan/21Sales Director | B2B & IT Biz units | Jan/15 up to Apr/18General Manager | B2B & IT Biz units | Aug/12 up to Dec/14General Manager | B2B Biz unit |May/10 to Jul/12Sales Manager | B2B Biz unit |Sep/07 to April/10Company profile:Electro electronic multinational organization. Initiated the operations in Brazil in 1995. Direct report to LG Brazil President. Leading an organization with more than 80 employees and annual revenue os USD 250M net basis. Responsible for all B2B operations and three business units - Information Display (ID), Information Technology (IT) and Commercial Air conditioning (CAC). Leading sales, trade marketing, P&L, product, supply and marketing teams. Also in charge of B2C channel related to IT biz unit and online brand shop.Main achievements:# Implement vertical sales organization changing from distribution oriented to end user oriented. The main impact of this change is to manage a health pipeline, better visibility from sales forecast accuracy and having project ownership.# Innovate marketing activities focusing on product benefits and positioning the company as a reliable and trustable partner to customers. As result of this the company achieved market share leadership at Commercial TV, PC Monitor, TV Monitor, All in One PC, Monitor Signage and Commercial Air Conditioner.# Product and channel mix review, sales deduction control and low-cost operation were key factors to avoid price, increase sales volume and turn into profitable operations all related bis units. Show less