
Rajat Arora

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Skills
SegmentationQualitative researchCrmMarket researchManagementSpssTrainingRecruitingReport writingSecondary researchPrimary researchMarket intelligenceMarketing researchCompetitive intelligenceQuantitative researchMicrosoft excelFocus groupsConsumer behaviourOnline researchAbout me
10+ years of experience in Market research.
Education

ICFAI University
2007 - 2009PG Diploma Business AdministrationDiploma in Business Administration

IGNOU
2001 - 2004Graduate Computer ApplicationsBCA

SRPS
1999 - 2000Senior Secondary SRPS, ShamliHigher Secondary
Experience

Exëvo
Jun 2006 - Jul 2014Key DeliverablesHandling clients and managing the smooth delivery of projects commissioned. Connect calls with clients discussing current state and scopes of the projects.Ensuring project targets are met or exceeded.Recruit & induct new employee’s coming into the organization. Resource planning for projects in field.Prepare weekly/monthly/quarterly performance presentation to clients.Ensure all floor supervisors and team members have correct skills and are trained to deliver all the contractual requirements to meet & achieve operational excellence.Managed a team of 40 agents (including English and Non English FTEs and Contract based resources) and 3 Floor Supervisors while working with multiple clients simultaneously.Independently managing the data quality for the projects and possess good knowledge of SPSS and Excel.Notable AccoladeReceived Special Appreciation awards for project excellence, consistent performance and client management.Handled multi geographical projects from Quantitative and Qualitative Research, IDIs (including preparations of transcripts, Report Writing), Appointment settings etc. Show less Providing floor support to agents on the floor with respect to projects assigned.Training of research associates on the projects, lead and sample management, assisting in workflow management, team administration and supervision. Providing feedback to the agents based on the calls monitored.Providing assistance to the Manager in staffing, leave management and maintaining records of performance & quality scores of the team.Responsibilities include handling escalated calls and resolving the issues & concerns of respondents. Show less Key Deliverables Conducting Primary and Secondary data collection in different geographies, for the purpose of Market Research.Conducting Quantitative and Qualitative studies. Understanding of reports, objective of the study and Quantity as per Quotas, Industry Verticals and Quality required by the client.Conducting different types of market research, including business and consumer, employee satisfaction, marketing effectiveness, market segmentation, product development and In-Depth discussion of Customer Segments, Products, Channels and Technologies. Show less
Project Manager
Jan 2013 - Jul 2014Assistant Manager
Apr 2011 - Dec 2012Team Leader
Jun 2009 - Apr 2011Sr. Research Associate
Jul 2007 - May 2009Research Associate
Jun 2006 - Jun 2007

Unimrkt Research
Aug 2014 - Jul 2019As the head of Primary Research team, my responsibility is to oversee the execution of projects that are commissioned to Unimrkt by its clients. My role entails from assigning PMs to commissioned project to ensure all projects are running successfully while meeting internal targets and client satisfaction and needs. Heading the team of Primary Research projects (Qualitative and Quantitative research) across regions such as APAC, Europe, Middle East, Africa and Americas. As the Manager of Primary Research, my role is about ensuring smooth transitioning of projects and liaising with Clients and Vendors on various matters during the project life cycle.
Associate Director, Research
Oct 2015 - Jul 2019Senior Manager, Primary Research
Aug 2014 - Sept 2015

Empirico Research
Aug 2019 - nowDirector, Client Services
Empirico Research
-Director, Client Services
Licenses & Certifications

PG Diploma in Business Administration
ICFAI
Languages
- enEnglish
- hiHindi
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