Sweety Kalane

Experience

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  Gracelands India pvt. ltd.

  Dec 2009 - May 2010

  Business Development Executive (Nagpur)

  Sales, Marketing & Business development. Catered to the sale of plots as well as constructions with farmhouses and dealing with the share market , sold about 15 units with 50 lakhs revenue generation.Fostered Sales and Advertising .Mobilized services to customers starting from property selection, site visit, booking, documentation, cold calling, property loan, and after sales service. Conducted 12 events Making progress to this small firm.

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  International Institute of Business Studies - IIBS, Bengaluru

  Jul 2012 - Dec 2012

  Soft Skill Trainer (Bangalore)

  Taught as a Soft skill Trainer in training International Thai Students , trained 50 students in 1 batch Coaching Soft Skills training & English language to Thai Students

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  Bennett Coleman & Co. Ltd. (The Times of India)

  Jan 2013 - Jun 2014

  Account Manager (Bangalore) & Overseas

  Online space selling with Cat A developers 80% new on boarding for space acquisitionAdvertisement , Planned digital events such as virtual events with 50% growth on traffic , Organized and controlled domestic and international events at a different target and destination-based venues with 95% old and new both clients participation and 100% revenue generation.ATL, BTL activities with TV and radio campaigns, Marketing Plan, advertising trends, competitors’ pricing and productsDecide on appropriate placement of ads & Determine what content will reach customers with creating content and Publish digital marketing content onlineImplement email marketing campaigns along with Measure digital traffic ,Monitor social media and Google Analytics. Optimize paid advertising campaigns using SEO and other tools. Report on the growth and analytics of campaigns to stakeholdersScale campaigns to maximize ROI. Monitor project status and budget. Conduct market research to inform campaigns. Brainstorm and implement experiments and conversion tests. Show less

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  CommonFloor.com

  Jun 2014 - Oct 2014

  Senior Account Manager (Bangalore)

  Digital Marketing with more than 72% onboarding new and servicing old cliental base.Advertisement for digital platform - Sulekha.com procurement and onboarding new clients , advertising trends, competitors’ pricing and productsDecide on appropriate placement of ads & Determine what content will reach customers with creating content and Publish digital marketing content onlineImplement email marketing campaigns along with Measure digital trafficMonitor social media and Google Analytics. Optimize paid advertising campaigns using SEO and other toolsReport on the growth and analytics of campaigns to stakeholdersScale campaigns to maximize ROI. Monitor project status and budgetConduct market research to inform campaigns. Brainstorm and implement experiments and conversion tests. Show less

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  Sulekha

  Nov 2014 - Mar 2015

  Deputy Manager (Bangalore)

  Digital Marketing with more than 65% onboarding new cliental base.Advertisement for digital platform - Sulekha.com for alignment of new clientsPlanned events i.e. virtual events with organizing and projecting, advertising trends, competitors’ pricing and productsDecide on appropriate placement of ads & Determine what content will reach customers with creating content and Publish digital marketing content online.Implement email marketing campaigns along with Measure digital trafficMonitor social media and Google Analytics. Optimize paid advertising campaigns using SEO and other toolsReport on the growth and analytics of campaigns to stakeholdersScale campaigns to maximize ROI. Monitor project status and budgetConduct market research to inform campaigns. Brainstorm and implement experiments and conversion tests. Show less

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  Sammaan Capital Limited

  Apr 2015 - Mar 2017

  Relationship Manager (Bangalore)

  Handled team of skilled RM's for Approving projects by liasoning, Branding, and Marketing IBHFL with various builders for their projects for business generation via co-branding, ATL and BTL activities.Participated in events such as CREDAI Karnataka, Times Property Expo, organizing events at Tech Parks etc.

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  DHFL

  Apr 2017 - Aug 2018

  Manager - APF Karnataka & Kerala (South 1)

  Headed APF Vertical ( Advance Processing Facility) for Bengaluru and ROK location. Approving builders projects with closely working with lawyers and technical valuers thereby helping sales team to source business .Sanctioned projects by liasoning and inspected , Branding, and Marketing DHFL with various builders for their projects for business generation via co-branding , Endorsing ATL and BTL activities with all forms of communication and marketing campaigns to deliver business goals and with other support teams to drive effective marketing campaignsDerive consumer insights to aid the business with the help of the Marketing team.Deliver business outcomes for the initiatives through various marketing initiatives. Manage the marketing budget and the processing of vendor payments. Drive strategic business initiatives which will lead to consumer acquisition/engagement. Participated in events such as CREDAI Karnataka, Times Property expo and Recognized events at Tech parks with Support marketing. Show less

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  Piramal Capital & Housing Finance Limited

  Sept 2018 - Apr 2019

  Manager - APF Mumbai Location (West 1)

  Categorizing APF Vertical ( Advance Processing Facility) for Mumbai location. Approving builders projects with closely working with lawyers and technical valuers thereby helping sales team to source business. projects by liasoning and exercised, Branding, and Marketing DHFL with various builders for their projects for business generation via co-branding , Endorsing ATL and BTL activities. Brand Partnerships and Retail marketing.Custodian for all forms of communication and marketing campaigns to deliver business goals and with other support teams to drive effective marketing campaigns.Derive consumer insights to aid the business with the help of the Marketing team.Deliver business outcomes for the initiatives through various marketing initiatives. Manage the marketing budget and the processing of vendor payments. Drive strategic business initiatives which will lead to consumer acquisition/engagement. Participated in events such as CREDAI MCHI , MID Day events , Times Property expo with 85% revenue generation. Show less

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  Axis Bank

  Apr 2019 - Mar 2024

  APF - MMR 1 & MMR 2 (West 1)

  Categorizing APF Vertical ( Advance Processing Facility) for Mumbai location. Approving builders projects with closely working with lawyers and technical valuers thereby helping sales team to source business. Approved projects by liasoning and exercised, Branding, and Marketing DHFL with various builders for their projects forbusiness generation via co-branding , Endorsing ATL and BTL activities. Brand Partnerships and Retail marketing.Custodian for all forms of communication and marketing campaigns to deliver business goals and with other support teams todrive effective marketing campaigns.Derive consumer insights to aid the business with the help of the Marketing team.Deliver business outcomes for the initiatives through various marketing initiatives. Manage the marketing budget and theprocessing of vendor payments. Drive strategic business initiatives which will lead to consumer acquisition/engagement.Participated in events such as CREDAI MCHI , MID Day events , Times Property expo with 85% revenue generation. Show less

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  Kotak Mahindra Bank

  Mar 2024 - now

  AVP - Product Team LAP (India Role)

  Heading APF - Commercial projects (Pan India) approval,LAP Portfolio Management, Policy & Process, Digital Campaigns, Pan India Developers Relationship for commercial projects APF business, Pan India IPC's Relationship for LAP/LRD business.