Catherine Creppon, MA, APR

Experience

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  Texas Tech University Health Sciences Center

  Jan 2002 - Jan 2007

  Communications & Marketing--Regional Manager

  Independently manage all public relations and marketing activities for the Odessa regional campus including development and implementation of the marketing plan to promote health care. Service line marketing for all clinic operation departments: Family Practice, General Surgery, Internal Medicine, Obstetrics & Gynecology and Pediatrics, focusing on the female consumer. Develop all regional campus publications and advertising, in-house. Plan all special events and campus functions, including State Employee Charitable Campaign, March of Dimes fundraisers, Chamber of Commerce events, and employee functions.  Assist development office with fundraising projects and contacts. Experience with the use of all mass media including Web content management, direct mail campaigns, broadcast and print. Show less

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  Odessa College

  Jan 2003 - May 2007

  Adjunct Instructor--Mass Media

  Taught “Writing for the Mass Media,” “Introduction to Mass Communications,” and “Writing for Public Relations” to college students with the use of the Associated Press Stylebook and Libel Manual. Prepared lesson plans and grade assignments. Kept up-to-date with current trends in media and marketing.

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  Texas Tech University System

  Dec 2007 - Oct 2008

  Temporary Detail/Strategic Communications

  Developed talking points for Chancellor Kent Hance for speaking engagements. Coordinated special public relations projects. Implemented marketing of the Texas Tech University System through social media, specifically YouTube. Spearheaded high profile press conferences involving the Office of the Governor and others.

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  Louise Hopkins Underwood Center for the Arts (LHUCA)

  Oct 2008 - Oct 2009

  Communications/Marketing

  Led the re-launch of the website. Coordinated media relations for all center events, including the annual gala. Designed marketing collateral. Managed food and beverage for art openings and First Friday Art Trail.

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  MLAS, Inc. (Catering)

  Apr 2009 - Apr 2011

  Owner

  Grew the business to six figure sales in two years. Generated new business through social media and community involvement. Managed day-to-day business operations including payroll, marketing, accounting, food and beverage preparation, and personnel.

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  National Cowboy & Western Heritage Museum

  May 2011 - Sept 2014

  Director of Public Relations & Digital Communications

  Direct overall public relations strategy while managing day-to-day media relations for the museum to promote events, exhibitions, educational programs and development initiatives. Reorganized a comprehensive communications program to elevate the Museum's visibility and engagement with target audiences. Manage minimal to multi-million dollar budgets. Overhauled press list management; applied digital knowledge to engage audiences; and cultivated community groups through direct email marketing. Act as a museum spokesperson, addressing interest groups and the media as needed. Direct event planning and execution to advance the museum and its goals, vision and marketing message with groups ranging from 500-1,200 guests delegating tasks where necessary. Increased social media engagement more than 300 percent in two years. Developed digital media strategy to increase museum membership. Designed logo and website for spring symposium. Guest blogger for the National Endowment for the Arts Blue Star Museums blog (Aug. 2011. Show less

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  Colorado Springs Philharmonic Orchestra

  Sept 2014 - May 2021

  Vice President of Advancement

  Responsible for ticket sales and fundraising generation by leading development, marketing and public relations activities. Oversee development activities including the annual fund, planned giving, endowment growth, major gifts (giving societies), grants and special projects. Marketing management, by developing and implementing marketing, media and public relations strategies to promote positive brand identity, ticket sales and patron experiences for the Philharmonic. Responsibilities include marketing strategy and public relations planning, oversight and implementation of editorial and design functions, research and analysis of communications efforts and digital content planning. Create and implement annual comprehensive communications plans, including: fundraising, marketing, PR and patron services budgeting, brand and creative direction for all materials; and patron services and subscription campaign planning. Achieved ticket sales revenue goal for 2015-16 season three months early currently at 105.8% of budget. Through marketing expertise, accomplished highest grossing ticket sales for a single Philharmonic concert in its 90 year history (Oct. 2015) with more than $120,000 in earned revenue and 88 percent over budget. Accomplished highest grossing ticket sales for Holiday Concerts (Nutcracker, Christmas Symphony and New Year’s Eve) in the history of the organization with more than $350,000 combined sales and an audience of more than 8,000. Show less

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  PAGE Public Relations

  May 2021 - now

  Founder & CEO

  Founded by Catherine Page-Creppon, APR, a fervent marketer and communications consultant with more than 20 years experience in non-profit management. Page Public Relations is an agency built for excellence in public relations, marketing, social media, special events and fundraising. As a micro-agency, we have access to a global team of passionate strategists and creatives who can develop the brightest ideas to help you grow. Whether you have a blank page or your story is already written, we can’t wait to meet you wherever you are in your marketing/communications journey. Show less