Ane Honiball

Experience

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  BOSASA (Former Dyambu Operations)

  Nov 1997 - Mar 1999

  Accounting Assistant

  Financial accounting to GL level

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  Nedbank

  Apr 1999 - Sept 2000

  Commercial Banker

  Provided financial solutions to SMME'sDetailed business, financial and industry analysis in order to manage risk profile

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  Media24 (Pty) Ltd

  Oct 2000 - Jun 2020

  Developing effective commercial and business development strategies whilst leading a high performing sales team representing all daily, national and local newspapers within Media24. Developing and implementing commercial systems and practices that remain agile in a fast-changing environment in order to secure strategic business alignment.Effectively planning for future scenarios and adopting the commercial plans against current economic conditions and marketing trends.Managing cost efficiencies while developing the sales team.Providing strategic direction for ongoing sales and marketing communication in order to maintain the competitive edge in a declining market.Training and developing the sales team in line with the vision of fully integrated client solutions that deliver results in line with the client’s strategy. Achievements:Achieved a track record of excellent financial results despite dramatic circulation declines of 33% on average over the same period.Conceptualised and successfully implemented the first content marketing hub within a commercial division for Media24 News.Anticipated changes in the environment that could threaten or enhance the business by conceptualising and developing an out-sourced media intelligence unit, to provide media strategy, data driven insights and quality control for all sales proposals.Developed and implemented digital sales strategies to enhance the national sales offering and up-skilling the sales staff.Enhanced the relevance of newspapers in the market by providing integrated sales solutions that included traditional advertising plus combinations of activations, content, digital, social media and custom publishing.Successfully initiated and negotiated participation and access to ROOTS – the industry standard for Local Title research to support national and direct sales with Caxton. Show less Planning and implementation of a more effective sales (and pre-press) structure for the Northern Region that delivered long term commercial success.Provided strategic direction for the department to achieve sales targets and grow revenue.Managed the yield, pagination and daily loadings for each of the five publications (publishing efficiencies).Coaching and development of sales managers.Conceptualised and implemented sales training programmes.Drove close collaboration between direct advertising sales, national sales (Ads24) and editorial teams to unlock new revenue opportunities.Managed trade marketing and marketing promotions, including the marketing intelligence function.Business planning, budgeting, forecasting, resource management in line with the overall business direction for each publication.Achievements:Merged, restructured and integrated the Sales and pre-press teams for Daily Sun, Sunday Sun, City Press, Rapport and Beeld (130 staff members). The planning included careful consideration for language, cultural and skills differences while continuously considering different publication editorial strategies. Show less Managed the advertising sales function for three national, English news titles.Identified and effectively delivered revenue growth opportunities for the direct sales team.Provided support to the Ads24 national sales team by conceptualising and presenting new and exciting advertising/sponsorship opportunities.Coaching, training and support of sales managers.Developed and implemented an Open Symmetry incentive structure.Managed yield, pagination and daily loading for each publication. Show less Conceptualised and implemented all marketing activities for the sales, editorial and circulation departments with the objective of driving circulation sales and advertising revenue.Advertising sales marketing and promotions at agencies and clients.Supported the advertising sales team with strategies and campaigns to increase awareness.Conceptualised and implemented editorial competitions and promotional activity with the publisher.Developed and implemented an Open Symmetry incentive structure.Designed and implemented point of sale visibility and promotions to drive awareness and sales increases for the circulation department.Marketing and promotional support for the launch of Daily Sun into new regions including TV, radio, rank activations and billboard campaigns.Played an instrumental role in growing Daily Sun to the largest selling newspaper in the country with a circulation of over 609,000 copies.Supported the development of the (first ever) informal distribution network for Media24 which was key in driving sales from 100,000 upward after year one.Responsible for spearheading market research to identify a national roll-out plan for Daily Sun, as well as collating the business plan. This project saw Daily Sun grow from an inland publication to include the Free State, KZN, Eastern Cape and the Western Cape. Show less

  • General Manager Sales and Marketing (Ads24)

    Apr 2014 - Jun 2020

  • Senior Advertising Manager (Northern Region)

    Feb 2013 - Mar 2014

  • Senior Advertising Manager (Emerging Markets)

    Oct 2011 - Jan 2013

  • Deputy Advertising Manager (Emerging Markets)

    Nov 2009 - Sept 2011

  • Marketing Manager (Daily Sun)

    Apr 2004 - Oct 2009

  • Snr National Sales Specialist (Beeld)

    Jan 2002 - Mar 2004

  • National Sales Specialist (Rapport, City Press, Sunday Sun)

    Oct 2000 - Dec 2001
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  SensoryFX

  Mar 2022 - now

  Local Sales Manager