Vaibhav Maitreya

Experience

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  Megaron

  Jun 1997 - Jan 1998

  Executive (Operations)

  This was an event management company. My job was to coordinate with clients and to take care of work and activities related to events and exhibitions. I used to take care of database management and operation upto a level of getting approvals on final work orders.

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  Goldmine Advertising

  Feb 1998 - Aug 2000

  Sr. Client Servicing Executive

  Started my advertising career from Mumbai with Goldmine, which was a medium level INS accredited advertising agency in the field of client servicing. My job profile was to develop new client base for the agency & also to get the existing projects execute successfully.

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  Promodome Communications

  Oct 2000 - Jul 2003

  Branch Head

  Heading the Bangalore branch of this Delhi based INS accredited advertising agency. I was handling the complete branch operations from developing new business to servicing the existing clients

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  DB Corp Ltd.

  Aug 2003 - Dec 2004

  Branch Head

  Was heading the marketing office of this No.1 Hindi newspaper as Assistant Business Manager. My profile was to look after the new business and handling of some of the very reputed existing clients. Planning, Coordinating and revenue generation in the form of space selling for DAINIK BHASKAR & DIVYA BHASKAR editions. Avenues include Corporates, Government, PSU's & Private sector units with national presence.

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  The Times Of India

  Jan 2005 - Jul 2008

  Deputy Manager

  I was responsible for Corporate clients as to cocreate options including BTL and ATL activities together

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  Bennett Coleman & Co. Ltd. (The Times of India)

  Jan 2008 - Dec 2016

  Responsible for creating new markets, developing new clients, ideating customized platforms. Heading B2B vertical for Gurgaon branch(including Faridabad, Sonipat, Panipat). Market share, Yield and created business are the key responsibilities of this position. I take care of the activation(Conferences, Seminars, Award properties etc.) as well as print business. Heading entire B2B event - activation, print advertising portfolio for the new Gurgaon branch of The Times of India. Conceptualising, planning and executing all the B2B corporate events, forums, seminars, awards for The Economic Times. Heading North as a market. Working with corporate clients like Microsoft, Hewlett Packard, Deloitte, Dell, AGC Networks, Indiamart, Business Software Alliance, EMC, VMware to name a few Conceptualisation of thought leadership platforms for corporate clients, execution of customise activities and complete vendor management. Responsible for entire North India as far as the B2B activation is concern. Co-creating value through integrating various media platforms exist under the umbrella of Bennett, Coleman & Company. I am responsible to create Intellectual Properties for clients with Times of India Brand. I am responsible for creating ideas which can get aligned with the marketing agenda of my clients. Project P&L is also my KRA

  • Deputy Chief Manager

    Apr 2014 - Dec 2016

  • Branch Vertical Head B2B Activaiotn & Print(Sr. Manager)

    Sept 2013 - Apr 2014

  • Head B2B Activation & Print - North

    Apr 2011 - Aug 2013

  • Manager Activation North India

    Aug 2009 - Apr 2011

  • Deputy Manager

    Jan 2008 - Aug 2009
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  EVistas India

  Dec 2016 - Jan 2017

  Head Of Marketing

  eVistas India is a young media startup with highly experienced media professionals gathered together as one team. As head of Marketing, I am responsible to develop and promote new verticals like PR, advertising and events for the company. I am involved in strategic decisions and brand P&L. eVistas India started with a simple (but bold) idea – to improve quality content and cost effective solutions in the BTL space.

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  ET-Edge, An Economic Times Initiative

  Feb 2017 - Mar 2018

  Director Conferences - Sponsorship Sales

  As Director Conferences, I am nationally heading 3 verticals i.e. Telecom, Infrastructure - Power and Education at ET Edge which is an Economic Times Initiative, founded to empower multiple industries and segments by sharing critical business knowledge through strategic conferences and summits. Encompassing the Indian business vista, ET Edge would strive to bring together visionaries and key leaders on its knowledge platforms to create social and business ecology, conducive to the positive changes required by the industry.The main aim of this initiative is to channel global business intelligence through summits and conferences in overarching lectures, hands-on workshops, panels, roundtables and case studies. The forums would ensure senior decision makers are equipped with information to respond to challenges they face not just in India but also globally. Show less

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  EVistas India

  Mar 2018 - now

  Group Chief Executive Officer

  Adding new verticals and expanding business offering to new national and international territories. Heading Marketing, have experience in Strategy and Product planning, have done ROI led Adoption Drives, Market Activations, Consumer Engagement drives, using mediums like Online Digital Marketing, On Ground Activations, BTL and ATL. As Group CEO, I manage the Brand's top and bottom line.Heading Content creation and integration for clients and actively involved in media planning and buying initiatives Show less

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  BestBookBuddies

  Sept 2018 - Mar 2019

  Head Marketing & Strategy

  Best Book Buddies is into free Library Automation; create ERP solutions for institutions and it's a social media cum e-commerce platform for Readers, Buyers, Authors, Publishers, Retailers, and all the other stakeholders.As part of the leadership team, I am responsible for creating new avenues for the business. I am involved in driving investments to this unique venture and creating a self sustained platform to interlink the entire education ecosystem through marketing and communications. Show less

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  Rhiti Group

  Apr 2019 - Jul 2019

  Senior Vice President Strategy & Sports Brand Marketing

  My role is to create strategies across all verticals of Rhiti Group and handle Sports Brand Marketing portfolio.

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  SDLC Global

  Apr 2019 - now

  Executive Director
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  Pingesh Global Media Pvt. Ltd.

  Aug 2019 - now

  Co-Founder & Director

  Creating engaging content and building Brand Strategy is what drives my professional commitment. Technological innovation and Disruption is the key to Success and we at OOZ Global are committed to disrupt the new normal. With the futuristic approach, we will ensure our reach would be to the Global Leadership Network. We are driven by Zeal to create a platform for Gen. X to voice their views, concerns and contribution related to the local & global ecosystem

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  New Delhi Film Foundation

  Jul 2023 - now

  Executive Director Brand, Strategy and Marketing