Ruwen Hu

Experience

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  DiDi

  Oct 2020 - Jan 2021

  UX Designer Lead - Competition project

  1. Led team to do the end-to-end design of user growth system to increase user retention within a shared bike business.2. Identified personas based on 84 groups of data from quantitative research and insights from 12 user interviews.3. Initiated plans and hosted meetings to lead cross-discipline teammates to do affinity diagrams and usability tests.4. Led a team of 5 people to win the Excellent Product Award among over 400 expert and student groups (Top 15%).

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  Greenphyto Pte Ltd

  Feb 2021 - Apr 2021

  UX Designer Intern

  1. Pitched website design style by collecting mood boards and iterating color schemes and typefaces on stakeholders' feedback.2. Collaborated with designers, PM, and engineers to align and prioritize the atoms and components of the ERP product.3. Got buy-in from stakeholders in redesigning 3 critical screens, and built an entire design system from scratch to adapt to the B&B desktop smart farming business.

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  YIRENTAL

  Apr 2021 - Jul 2021

  UX Designer Intern

  1. Led execute optimal solutions of filter matching, in-app chatting, file management, and progress tracking for improving collaboration between over 20,0000 homeowners and property managers in C&C house rental marketplace.2. Led research and built user flows, personas, wireframes, and interactive prototypes in a cross-functional team.3. Delivered end-to-end design within an agile working environment and achieved 20% higher than the good range of the American customer satisfaction index within 3 months. Show less

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  Colgate-Palmolive

  Jun 2023 - Dec 2023

  UX Design intern

  1. Redesigned the navigation for the Hill's Pet Profile Hub, a D&C e-commerce site, enhancing usability and increasing SUS(system usability scale) score by 63, reaching 85 which is above grade A.2. Conducted multiple user testings including moderated, tree and card sorting tests to rapidly refine information architecture and prototypes, leading to a 60% reduction in user task error rates.3. Revamped the design system to improve the site consistency4. Collaborated with cross-functional teams, building handoffs for engineers, pitching ideas to business stakeholders, and prioritizing tasks in Jira to meet project roadmaps. Show less

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  Honeydew Design

  Jul 2024 - now

  UX Designer