
Jen Dunster
Senior Research Executive

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About me
Qualitative Research Manager at MMR Research Worldwide
Education

Chipping Campden School
1997 - 2004
Oxford Brookes University
2005 - 2008Bachelor of Science (BSc) Business and Tourism Management First class honours
Experience

MMR Research Worldwide
May 2009 - Jul 2012Senior Research ExecutiveAt MMR I managed and implemented market research for a diverse spectrum of clients and subjects, using a wide range of qualitative and quantitative research methods, both offline and online. - Managed and developed profitable relationships with key strategic blue-chip clients - Line managed a Trainee Research Executive - Generated insight and learnings from data, and presented results creatively to clients- Wrote proposals in answer to a client’s research brief – designing the best creative research approach to answer the objectives and research problem Show less

Marks and Spencer
Jul 2012 - Dec 2013Insight Project ManagerAt M&S I was responsible for the retail division within Customer Insight Unit, leading and managing key tracker research projects: customer satisfaction and experience programmes and consumer sentiment.- Managing ad-hoc projects – submitting research brief, liaising with agencies to decide the methodology, commissioning work and delivering actionable insight to the business to aid decision making- Managing research agencies to deliver these projects on time and in budget, briefing key priorities and areas of focus to them and ensuring work received is relevant and actionable- Pulling together and delivery of presentations and reports to executive board and senior leadership teams, delivering clear, concise and actionable insight- Working with internal analysts, bringing insight from internal data into the work which I deliver to the wider business Show less

Newton Europe Limited
Jan 2014 - Apr 2016Market Research ExecutiveNewton has over 10 years of hands-on experience working with both the public and private sectors, helping them improve their operational and financial performance. We have a track record of delivering 10-50% operational improvement in two to six months without any capital expenditure, we’re paid on the results we achieve, not the number of reports we write.As Newton's Market Research Executive, I provided research to support and inform business development, such as client pitches, major client account planning and exploration into new sectors/markets. I monitored news and trends within Newton’s sectors and delivered relevant insight to the business and used market insight to inform the marketing and content strategies.I also had the opportunity to support wider marketing activity, including attending conferences and recruitment events and getting involved with a re-brand Show less

MMR Research Worldwide
Apr 2016 - nowQualitative Research ManagerI am responsible for the overall management and delivery of qualitative research projects, from initial brief to debrief delivery - working to deadlines in a high pressure environment, whilst maintaining high attention to detail- Conducting qualitative fieldwork, including moderating focus groups, face to face interviews, accompanied shopping trips and moderating online communities- Managing international projects, involving liaising closely with partner agencies and attending international fieldwork- Analysing qualitative findings and using these to construct a client debrief which concisely delivers a compelling story and commercially actionable recommendations- Writing proposals in answer to a client’s research brief – designing the best creative research approach to answer the objectives and research problem- Line managing a Qualitative Trainee Research Executive (TRE) Show less
Licenses & Certifications
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Level 5 Advanced Certificate in Market and Social Research Practice
Market Research Society (MRS)
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