Soon Wei Toh

Experience

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  Carter Production Co

  Feb 2008 - May 2008

  Producer/ Video Editor/ Event

  Industry :Entertainment / MediaSpecialization: Entertainment/Performing ArtsRole: Producer (Film, TV, Radio, Records)Position Level: InternshipAssistant Producer for video shooting for TV station Astro, and Media Prima. Event arrangement such as concert, catwalk show & corporate event.

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  Image Sentral Sdn Bhd

  Feb 2009 - Apr 2011

  Video Production Specialist

  Industry: Entertainment / MediaSpecialization: Entertainment/Performing ArtsRole: Producer & Video Editor (Film, TV, Radio, Records)Position Level: Junior ExecutiveArrange Photo shooting, Video shooting, Video editing, Movie Trailer Editing for local TV station & cinema, TVC shooting, Voice over recording, censorship certificate application.

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  8TV, Metropolitan Sdn Bhd

  Feb 2010 - Apr 2011

  Artist/ Singer

  Industry: Entertainment / MediaSpecialization: Entertainment/Performing ArtsRole: SingerI am 1st runner-up for 8tv Ultimate Power Group 2010.

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  Mavisco (M) Sdn Bhd

  May 2011 - Apr 2013

  Senior Marketing Executive

  Industry: Advertising / Marketing / Promotion / PRSpecialization: Arts/Creative/Graphics DesignRole: ManagementPosition Level: Senior Executive1. Flyer Design:- Design eye-catching flyers showcasing all products.- Include product images, features, and promotional offers.- Ensure clear and concise information for easy understanding.2. Print Bunting & Backdrop Stage:- Create visually appealing bunting and backdrop designs.- Incorporate company branding and event theme.- Ensure high-quality printing for vibrant colors and clear imagery.3. Event Set-Up and Dismantle:- Coordinate logistics for event set-up and dismantle.- Ensure efficient and timely execution of tasks.- Supervise team to ensure proper assembly and dismantling procedures.4. Merchandising Visits:- Conduct visits to dealer shops for merchandising purposes.- Ensure proper placement and display of company products.- Provide training and support to dealer staff as needed.5. Sourcing Assistance:- Assist in sourcing China products and managing shipment.- Research potential suppliers and negotiate terms.- Ensure timely delivery and quality control of sourced products.6. Video Editing for TVC:- Edit videos for in-house TV commercials (TVC).- Incorporate company branding and messaging.- Ensure high-quality editing and seamless transitions.7. Sponsorship Coordination:- Coordinate sponsorship opportunities for concerts and movies.- Liaise with event organizers and production companies.- Negotiate sponsorship packages to maximize brand exposure.8. Media Relations:- Manage relationships with media outlets and reporters.- Coordinate press releases and media coverage.- Ensure positive publicity and brand representation. Show less

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  Dama Asia

  Jul 2011 - Jul 2023

  Musical Singer, Dancer and Actor

  Industry: Entertainment / MediaSpecialization: Entertainment/Performing ArtsRole: Singer/Dancer/ActorDama orchestra is a performing art company.Musical: In Perfect Harmony, Empress Wu, Butterfly Lovers, Glitz and Glamour 2023, In Perfect Harmony 2

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  RedONE Mobile MY

  Apr 2013 - Jun 2020

  Marketing Manager

  1. Develop an advertising and promotion strategy to drive and enhance awareness and performance further.2. Develop an annual advertising and promotion plan with the aim of increasing sales performance.3. Recommend, plan, and execute new product launches.4. Recommend appropriate media channels (Print, Television, Radio, Mobile Technology, Social Networking, etc.) based on the targeted audience and manage advertising, event management, talent, and PR agencies for the development of the annual advertising and promotion plan in accordance with corporate and brand image.5. Establish delivery standards of advertising and promotion collaterals in support of project deadlines, including publications.6. Develop and manage strategic communication channels, including traditional print and electronic media, both Above-The-Line (ATL) and Below-The-Line (BTL).7. Plan and organize all marketing activities, promotions, events, road shows, media programs, etc.8. Coordinate and liaise with advertising/creative agencies to develop effective advertising, marketing, and promotion activities.9. Work with copywriters and artists on copywriting, design, layout, paste-up, and production of all promotional materials.10. Edit and produce video contents and content marketing materials to produce the end product. Be creative and innovative in video production and ensure well-edited content meets requirements. Have the initiative to produce a quality product and work in challenging situations to meet deadlines. Complete any other ad-hoc assignments as necessary.11. Prepare and submit marketing and promotion plans and goals for the year.12. Manage redONE Social Media Platforms such as Facebook, Instagram & YouTube Channel.13. Manage Artist & Talent Management (KOLs arrangement). Show less

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  Foreward Realty Sdn. Bhd.

  Jan 2019 - Sept 2021

  Sales Leader

  Property Sales Leader

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  Eco Breeze Technologies (M) Sdn. Bhd.

  Jul 2020 - Jul 2023

  Head of Marketing

  1. Develop the new brand "ekobee" to replace Eco Breeze.2. Plan, strategize, and execute marketing designs and activities to establish and maintain brand presence in the market.3. Develop an annual advertising and promotion plan with the aim of increasing sales performance.4. Recommend, plan, and execute new product launches.5. Develop and design catalogues, brochures, videos, and publications for the sales team.6. Arrange Astro Go Shop TV shopping appearances.7. Recommend suitable media channels (Print, Television, Radio, Mobile Technology, Social Networking, etc.) tailored to the target audience. Manage advertising, event coordination, talent, and PR agencies to align with corporate and brand image in developing the annual advertising and promotion plan.8. Develop effective product positioning in the market.9. Propose sponsorship, ambassador, and co-branding parties & strategies.10. Establish delivery standards of advertising and promotion collaterals in support of project deadlines, including publications.11. Develop and manage strategic communication channels, including traditional print and electronic media, both Above-The-Line (ATL) & Below-The-Line (BTL).12. Launch and oversee advertising and media planning.13. Coordinate activities of specialists involved in the brand positioning of the products.14. Plan and organize all marketing activities, promotions, events, road shows, media programs, etc.15. Coordinate and liaise with advertising/creative agencies to develop effective advertising, marketing, and promotion activities.16. Work with copywriters and artists on copywriting, design, layout, paste-up, and production of all promotional materials.17. Edit and produce engaging video content and content marketing for final products. Demonstrate creativity and innovation in video production, ensuring high-quality editing that meets specifications. 18. Manage the ekobee Social Media Platforms such as Facebook, Instagram & YouTube Channel. Show less

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  Flash Malaysia Express

  Aug 2023 - now

  Group Head Marketing Malaysia

  1. Plan, strategize, and execute marketing designs and activities to establish and maintain brand presence in the market.2. Develop an annual advertising and promotion plan with the aim of increasing sales performance.3. Recommend, plan, and execute new product launches.4. Develop and design catalogues, brochures, videos, and publications for the sales team.5. Recommend appropriate media channels (Print, Television, radio, mobile technology, social networking, etc.) based on the targeted audience and manage advertising, event management, talent, and PR agencies for the development of the annual advertising and promotion plan in accordance with corporate and brand image.6. Develop effective product positioning in the market.7. Propose sponsorship, ambassador, and co-branding parties & strategies.8. Establish the delivery standards of advertising and promotion collaterals in support of project deadlines, including publications.9. Develop and manage strategic communication channels including traditional print and electronic media ATL & BTL.10. Launch and oversee advertising and media planning.11. Coordinate activities of specialists involved in the brand positioning of the products.12. Plan and organize all marketing activities/promotions, events, road shows, media programs, etc.13. Coordinate and liaise with advertising/creative agency to develop effective advertising, marketing, and promotion activities.14. Work with copywriters and artists on copywriting, design, layout, paste-up, and production of all promotional materials.15. Edit and produce video contents and content marketing to produce end products. Be creative and innovative in the making of video products and ensure the well-edited contents meet requirements.16. Manage Flash Express Social Media Platforms such as Facebook, Instagram & YouTube Channel. Show less