Gary Liu

Gary Liu

Senior Consultant

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location of Gary LiuHong Kong SAR

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  • Timeline

  • About me

    Strategy and Marketing Director

  • Education

    • University of Science and Technology of China

      2001 - 2004
      Master Management Science
    • University of Science and Technology of China

      1999 - 2001
      Bachelor Computer Science

      Second Bachelor degree

    • University of Science and Technology of China

      1997 - 2001
      Bachelor Information Management & Information System
  • Experience

    • Corporate Value Associates

      Jun 2004 - May 2007
      Senior Consultant

      CVA is a leading European strategy consulting firm. - Provided consultancy services in market study, market entry strategy and M&A support to multinational clients in logistics, manufacturing, finance and telecom industries

    • SKF Group

      Jun 2007 - Sept 2008
      Business Analyst, Business Development China

      SKF is the global leader in manufacturing and sale of bearing, with strong presence in China.- Market study and supported in developing growth strategies for BUs (50%)- Supported in M&A projects and integration projects (50%)

    • SUEZ Environnement

      Oct 2008 - Mar 2011
      Investment Project Manager

      Suez is one of the global leaders in water supply, waste water treatment and waste treatment services. The company has 25+ investment projects in mainland China under the investment entity of Sino French Water.- Supported investment projects as financial expert: financial due diligence, financial modelling & ROI analysis, company evaluation, advice on tax issue;- Investment analysis and provided commercial advices for certain M&A / investment projects in China;- Supported in contract drafting & negotiation in collaboration with legal team; Show less

    • 贝卡尔特

      Apr 2011 - now

      Report to: Group Chief Strategy Officer (direct) and China CEO (dotted)1. China market & policy intelligence2. Identify growth opportunities in China, and build up China opportunity pipeline3. Organize and lead task forces to deep dive growth opportunities / business line growth plans, e.g. growth strategy in construction sector, building products growth in flooring market, fencing business growth in infrastructure, growth in precast buildings, growth in hydrogen, growth in offshore wind4. Organize cross-BU sharing platform workshops for opportunity and synergy identification 5. Support global initiatives for bold moves / M&A opportunities from China's angles6. Support strategic transformation projects, e.g. manufacturing footprint optimization in China7. Sounding board to executives Show less Direct subordinates: a sales team of 5 regional sales managers - Conduct thorough market study to define the strategies in China steel fiber concrete market- Lead work streams to develop commercial transformation initiatives, approaches and processes, including: project pipeline management, customer segmentation & value proposition, new channel development, key account development, sales efficiency improvement, pricing & margin improvement etc.- Organize workshops to drive the mindset change for the proposed commercial transformation initiatives and actions- Lead a team of 5 sales people to pioneer & drive new business growth by implementing the strategies and executing the initiatives developed through commercial transformation program Show less Direct subordinates: 3 Business Development Project Managers- Participated in global build-up of long term winning business portfolio and drove regional roll out in China;Ÿ- Led and executed strategy building and business growth cases through joint teams, and drove for buy-in and implementation including M&A initiatives. - Led and executed >15 strategy & growth projects from 2011 till now, including downstream extension growth, business model transformation, business growth via M&A, commercialization assessment on new product, business turn around strategy etc. - ŸChallenger and advisor for business platform’s strategy roadmaps;- Participated and supported in transformation cases (e.g. cost reduction, commercial transformation, footprint etc.) ;- Led regional corporate venturing activity and supported in M&A initiatives;- Team coach and regional sounding board to senior leaders on ad hoc strategic topics Show less

      • Marketing Director, Steel Wire Solutions Asia

        Jul 2022 - now
      • Head of Strategy China

        Mar 2019 - now
      • Bekaert Customer Excellence (BCE) Program Head & Pilot Sales Team Head, Building Products China

        Sept 2017 - Mar 2019
      • Head of Group Business Development China

        May 2015 - Jul 2018
      • Project Manager Group Business Development North Asia

        Apr 2011 - Apr 2015
  • Licenses & Certifications

    • ACCA part I

      ACCA
    • 碳排放管理师(高级)

      中国国家人事人才培训网
      Jan 2022