Patricia Castro Marcoval

Experience

• 

  Ernst & Young Global Consulting Services

  Feb 2010 - Jan 2011

  Human Resources Specialist

  - Supported human resources processes by administering tests, scheduling appointments, conducting orientation, and maintaining records and information.- Evaluated 700 applicant's per year through administering and scoring tests.- Managed first and second rounds of fresh-graduates recruitment processes. - Conducted assessment centers, role plays, and interviews with hiring managers and final candidates.

• 

  Caspian Properties Brokers LLC

  Jan 2012 - Jan 2015

  Responsible for real estate investment portfolio as well as hiring, training and managing a team of 6 sales consultants • Contributed to the 20% YoY sales increase by executing a personalized client relationship management strategy.• Prospecting and growing new international VIP clients for investment purposes.

  • Manager of Sales

    Jan 2013 - Jan 2015

  • Executive Sales Professional

    Jan 2012 - Jan 2013
• 

  Grupo Lamadrid

  Jan 2015 - Jan 2016

  International Key Account Manager

  - Conducted international b2b sales through EMEA and Russia. With an average of 20% YoY.- Responsible for the overall sales budget and area P&L. 700K 40% of total international markets turnover- Responsible for conducting global sales training for each business unit internationally. - Consistently achieved and exceeded business objectives revenue and market share in alignment with the annual Business Sales Plan

• 

  Analogias

  Jan 2016 - Jan 2018

  International Sales Executive

  - Lead the brand's international expansion and presence with a focus on EMEA (UK, Italy, France, Spain) and Russia. - Achieved +30% YoY sales growth in mature markets, and 100% YoY in new markets, through effective sales campaign management and digital and offline sales channels focused on ROI. - Executed the full sales funnel strategy, from prospecting to closing. closing rate 80%.- Scaled and increased revenue by conducting partnerships with relevant complementary e-commerce business units, new revenue streams, and digital automation. Vis mindre

• 

  Icon Medias

  Feb 2019 - Feb 2021

  Head of Sales

  - In charge of new business, from prospecting to closing. B2B EMEA customers.- Led digital transformation projects and scaled SMB’s revenue growth by 30% YoY.- Delivered sales and marketing ad hoc consultancy for SMB’s budgets of >40k-200k annually- Led a team of 6 digital marketing and sales experts, achieved 100% project successful deadline implementation.- In charge of reporting to clients the performance of digital marketing projects, maintaining and retaining them on board.- Conducted digital marketing campaigns (PPC, SMM, SEM, SEO, EMAIL) aligned with the customers business objectives. Vis mindre

• 

  Google

  Sept 2022 - Jan 2024

  On Behalf of Google powered by third-party Vendor TP)Google Cloud accelerates organizations' ability to digitally transform their business with the best infrastructure, platform, industry solutions and expertise- Responsible to introduce Google Cloud Platform to customers, drive awareness in the developer and startup community, and leverage and build the Google Cloud Platform partner ecosystem. - Facilitate excellence in the digital transformation and virtualization of companies at an early or mature state. Vis mindre (On Behalf of Google powered by third-party Vendor TP)- Identify and apply ad-hoc digital marketing and advertising solutions to SMBs, through active collaboration with Media, Digital Marketing, and Online Advertising Agency Partners and or final Clients to reach desired ROI’s and scale performance.- Build up and continuously optimize Google ads PPC campaigns, add on Google products, aligned with the customer’s business strategy. - Increased retention and satisfaction rates in every BOB.- Proven track record of exceeding sales targets and driving revenue growth QoQ.- Av Quarterly Rev 500K- Top 10 consultant Q4 of the business cluster Vis mindre

  • Senior Account Manager Consultant

    Mar 2024 - Jan 2024

  • Senior Digital Account Manager

    Sept 2022 - Jan 2024
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  North

  Feb 2024 - Nov 2024

  Senior Enterprise Account Manager

  - Enterprise account manager, executing an effective long-term client partnership and strategy, identifying growth opportunities, and proposing action plans - Leader and manager for the automotive vertical. - Senior Project Manager leading digital product innovation projects for a top leader automotive brand. - Controlling full cycle : scope, timing, budget and service.- Manage effectively the customer service strategy with a growth mindset across other European and American automotive brands. - Manage customer P&L along with all financial outputs related to the customer.- Team manager of 30. Vis mindre

• 

  HANNUN

  Nov 2024 - now

  Head of Sales B2B

  In charge of leading B2B Business Growth through designing and executing global sales strategies, leading a team of sales professionals, and driving revenue growth through customer acquisition and retention. Designing and implementing sales operations (DevOpps), optimizing processes and helping scale sales to the next level. In colaboration with Digital Marketing, Operations, Product Design, Finance departments to align sales goals with the overall business objectives.