Sarang Norway

Experience

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  Symphony Teleca

  Mar 2007 - Jun 2007

  Intern - UCD

  • Research, Conceptualization, ID, VD, Branding, Development and Campaigning for an intranet portal for Hyperion Innovation Council. The portal would act as an environment for users to post articles, log ideas and comment on each others postings• Interaction & Visual design for a web application for Capco• Icon design for an application

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  I-Vista Web Solutions

  Jul 2007 - Sept 2007

  Graphic Designer

  Responsibilities included Graphic Design, Interaction Design, Visual Design and Front End Development.• Worked with the design team on design and development of a commercial travel website for Travel Tours (www.traveltours.in)• Designed screen saver animations and other collaterals for various clients like Coupon, Wipro etc.

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  Yahoo

  Sept 2007 - Feb 2010

  Interaction Designer

  Responsibilities included User Research, Information Architecture, Interaction Design, Visual Design, Prototyping, Design Quality Analysis, Usability Analysis & Testing, SEO & Accessibility Compliance.Worked closely with Product Management, Engg, Content, SEO, Research & Accessibility teams to deliver end-to-end User Experience Design for the following Yahoo! products:Yahoo! India Local Version1 (in.local.yahoo.com)A local search product which helps people find and explore places and events in their city. Yahoo! India Local Version2 (Redesign) – Increased Page Views by 60% on very first day of re-launch, which eventually reached a sustained 200% increase with a little nudge from marketing with 35% increase in engagement (PV/UU)Yahoo! India - Jagran (in.jagran.yahoo.com)One of the largest online Hindi news portals. (Online version of Dainik Jagran, which is the largest selling Hindi news daily). Responsibilities included: Incremental enhancements to the portal and ideation. Concept design for a platform which would host multiple vernacular language portals.Yahoo! Cricket | ICC T20 (Official Website)The largest Cricket portal in IndiaID & VD specifically for the ICC T20 tournament in line with ICC branding. Features to engage users throughout the tournament.Yahoo! India Travel (Version1)A travel portal where people can find and book flights, hotels and holiday packages; and explore information on various travel destinations throughout India. The main features included – Search & Booking, Destinations & Travelogues (UGC). Yahoo! India Travel (Version2 – Glue Based)Design of a simple travel portal using Yahoo! Glue as a platform, using minimal resources and time.Yahoo! Small Business (www.smallbusiness.yahoo.com) (WIP)Worked with international teams on two major features for SMB’s e-commerce offering – “Store”. Store offers merchants to customize their online stores with many e-commerce related features. Show less

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  Self Employed

  Mar 2010 - Sept 2010

  Independent Designer - User Experience Design

  Consulted with various clients in the internet start-up space on UX and Branding. Designed the branding and some social features for ThrowdownHero, then a start-up in the social entertainment space. Worked on the ideation and elementary design for Online Whiteboard, a full fledged whiteboard experience over the internet. Elementary design for an e-commerce start-up Shop2020 (Spice Telecom).

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  Moneysights.com

  Aug 2010 - Aug 2012

  Principal User Experience Designer

  Led the User Experience efforts from the conception of moneysights.com, till its realization. Being the sole designer in the nascent startup I brought in the discipline of UX, advancing step by step, from ideation to info arch, ID and VD, iterating and simplifying each step of the way. The main UX challenges were to do with building trust and streamlining the process of customer registrations and online transactions, in spite of cumbrous mandatory regulations. The other main challenge was to deal with ever changing business plans, keeping up with changes in the finance world. The offering was much appreciated for its simplicity of experience by both users and the blogosphere. Show less

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  Flipkart

  Jun 2013 - Jan 2016

  Sr. Interaction Designer

  Led the end-to-end experience across mobile and web, ensuring a persuasive and frictionless flow across the shopping funnel. Reinforcing trust and persuading conversions are key here. Ensured that there was a seamless flow and consistency on both Mobile and Desktop. Worked as a bridge amongst cross-functional teams like Product, Engg, Analytics and Design so that all of us were headed towards solving the same customer problems, and improving key metrics like drop-offs and order conversion each step of the way. The key initiatives I have been part of are Home Page & Navigation Revamp, Lifestyle Revamp, Customer Journey, Diwali and Marketplace Buyer Experience, Promotions Platform amongst other tactical tasks. Show less

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  Isha Foundation

  Jan 2016 - Nov 2018

  Designer, Hatha Yoga Teacher & Volunteer

  Was involved with the Foundation as a UX designer, volunteer and Hatha Yoga Teacher. Designed mobile apps, web applications, guides and Info graphics to fulfill a variety of objectives. End-to-end cinematography for the HYS Glimpses video 2017. Was also involved in organising and conducting yoga programs, high level interaction with the Govt, guiding fresh batches of trainees and so on. Volunteered with the Hatha Yoga School as a key member of the organising team for the school year 2017.

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  Amazon

  Dec 2018 - now

  Sr. User Experience Designer

  Re-imagining the way customers buy electronics on Amazon.