Susan Stratton

Experience

• 

  Toole's Ace Hardware

  Sept 2004 - now

  • Developed and managed execution of annual advertising and marketing plan across a ten-store chain.• Designed print, digital, and search advertisements, distributed through our local newspaper, our website, and elsewhere online, resulting in increased customer counts, brand awareness, and sales.• Created and implemented plans for store events, including the Grand Opening of a new location, utilizing different marketing channels, advertising elements, and community involvement.• Generated and analyzed sales data reports to ensure adequate inventory stock levels of product, resulting in increased unit sales of advertised items.• Engaged with customers through various social media platforms leading to an increase in brand awareness and loyalty, and also responded to customer reviews across multiple business review channels.• Communicated with customers primarily on Facebook during the preparation and aftermath of Hurricane Irma, updating the public about inventory levels and stores hours, which lead to an overwhelmingly positive response from the communities we serve regarding our customer service and dedication. Show less • Supervised over twenty employees, ensuring the daily needs of the store were met and customer service levels were satisfactory. Participated in recruitment, training, and performance evaluations of employees.• Executed Ace Hardware Corporate in-store initiatives in marketing and advertising, merchandising, and 20/20 Vision growth, leading to the highest designation - a top performing Pinnacle store.• Reviewed, evaluated, and responded to key store metrics; net sales, gross profit, B2B sales growth, loyalty program scan rates, mystery shopper reports, inventory stock and accuracy, and more Show less

  • Marketing Manager

    Aug 2014 - now

  • Assistant Store Manager

    Jul 2008 - Aug 2014

  • Sales Associate

    Jun 2006 - Jul 2008

  • Cashier

    Sept 2004 - Jun 2006
• 

  MD Anderson Cancer Center

  Aug 2011 - Feb 2012

  Registered Nurse

  • Assessed and managed the care of 4-5 patients per shift, administering medical interventions leading to positive patient outcomes and patient satisfaction.• Documented administration of medication and other interventions in order to efficiently communicate the patients’ care plan with all members of the medical team.