Abraham Núñez Bustamante

Experience

• 

  Procter & Gamble

  Oct 2008 - Jan 2013

  Positions: Sales Manager Clubs Channel | Customer Team Manager | Customer Team Scholar 2008 – 2013𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:🔹I designed and implemented projects to increase sales in the Beauty and Shaving categories, resulting in a +12% YoY.🔹I implemented strategies to enhance coupon boxes in the club channel, pioneering the “combos canasta” offer, which boosted coupon box sales by 15%.🔹I negotiated and developed Joint Business Plans with management at Costco and Sam's Club, surpassing the company's volume targets by 5%.🔹I cut Sam's Club delivery logistics costs by 20% through efficiency projects.🔹I designed a forecast accuracy project for Walmart that reduced inventory days at Sam's Club from 15 to 10 for the Beauty and Shaving categories. Show less

  • Key Account Manager Clubs Channel

    May 2012 - Jan 2013

  • Customer Team Manager Sams Club

    Jan 2010 - Apr 2012

  • Customer Team Scholar

    Oct 2008 - Dec 2009
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  DHL Express México

  Oct 2013 - Jan 2018

  Sales Budget: 10 million dollars | Reporting to: National Sales Manager.𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦:🔹Manage the commercial strategy for the consumer channel, e-commerce, beauty care, and pharmaceuticals.🔹Develop and implement strategies to meet business KPIs.🔹Customer reactivation account growth and business acquisition.🔹Project development with cross-functional areas.🔹Implementation of eCommerce platforms.𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:🔹I negotiated and developed strategic initiatives with senior management at major clients like Mercado Libre, Nestlé, Roche, Mars, Monsanto, and Bayer, strengthening alliances and boosting revenue by 30% year-over-year.🔹I implemented integrated commercial solutions for e-commerce customers at DHL Express Mexico, leading cross-functional teams and doubling the customer base in one year.🔹I spearheaded initiatives to drive import and export business with clients, achieving a notable 20% increase in sales over two years. Show less

  • Key Account Manager eCommerce / Life Sciences & Consumer

    Jan 2016 - Jan 2018

  • KAM Life Sciences & Consumer

    Oct 2013 - Dec 2015
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  CHEP

  Feb 2018 - Apr 2024

  Sales budget: $90 million dollars globally | Reporting to: General Manager | People in charge: 29.𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦:🔹Overseeing, developing, and coordinating commercial and sales strategies, as well as positioning and marketing plans on a national and Latin American scale.🔹Aligning budgets with business growth objectives.🔹Enhancing and providing technical consulting for developing new strategic global accounts, solutions, and services.🔹Negotiating price increases and handling additional charges.🔹Managing and finalizing contracts with clients.🔹Managing exports, including budgeting, for tax recovery across Latin America.🔹Developing and measuring performance indicators (KPIs).🔹Building customer loyalty now and in the future through market differentiation strategies.🔹Implementing market strategies to identify the needs of potential customers.🔹Analyzing competitors.𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:🔹I led the design and implementation of a new structure and strategy for the Small & Medium Accounts and customer service team in Mexico and Central America, resulting in a 50% reduction in response times, a 16-point increase in Net Promoter Score (NPS) (+13 points above target), and an increase in Customer Satisfaction (CSAT) from 60% to 85% within a year.🔹I developed and rolled out a new pricing model for small and medium accounts, which boosted their profitability by 25%.🔹I grew export revenue by 10% and volume by 8% through securing new accounts on Mexico's northern border.🔹I established a customer service function in Central America, raising the Net Promoter Score (NPS) from negative to +23 points, and cut the domestic lost customer rate from 80% to 40%.🔹I launched projects that reduced customer complaints by 60% and enhanced the customer experience through strategic digitalization efforts. Show less Sales budget: 48 million dollars | Reporting to: Commercial Director | People in charge: 21.𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦:🔹Develop and execute the strategic sales plan for new and existing businesses.🔹Manage P&L, controlling budgets and investments to maximize profitability.🔹Generation of long-term sales contracts for the agricultural sector.🔹Preparation of commercial presentations and technical consulting.🔹Expand the business base and develop it for the agricultural sector.🔹Strengthen operational areas to boost the effectiveness of business opportunities.🔹Design and implement Salesforce for the entire sales team.🔹Train the commercial team to develop new business opportunities.𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:🔹I led projects and initiatives to boost customer development and acquisition, resulting in a 20% increase in new business opportunities.🔹I created and executed action plans to enhance customer retention and grow the portfolio, achieving a significant 15% increase in sales.🔹I developed a plan to improve pallet management with customers, which increased export cash flow by 15% and profitability by 25%.🔹I formulated and executed the annual sales budget, exceeding the sales target by 5pp (+13% YoY vs. 8% of target).🔹I designed and executed stock control strategies, culminating in a remarkable 10% decrease in inventory shrinkage and improved order fulfillment accuracy.🔹I optimized order management procedures, reducing order processing time by 20% while improving operational efficiency (asset management or asset loss) by 10%. Show less

  • Commercial & Customer Service Manager LatAm North (Head)

    Jul 2021 - Apr 2024

  • Sales & Customer Service Manager Mexico

    Feb 2018 - Jun 2021
• 

  99minutos.com

  Nov 2024 - now

  SVP Customer Success

  𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗔𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦:🔹 Align the strategy with Operations, Sales, Technology, and Finance to ensure effective execution.🔹 Transform Key Account Managers into strategic consultants who add value to clients through data analysis and tailored solution proposals.🔹 Develop a training program to strengthen the consultative, analytical, and leadership skills of KAMs.🔹 Create methodologies for KAMs to provide proactive solutions rather than just reacting to operational issues.🔹 Drive upselling and cross-selling strategies by promoting additional services.🔹 Ensure that pricing strategies and key client agreements align with the company’s profitability objectives.🔹 Implement continuous feedback mechanisms to measure customer satisfaction and quickly act on improvement areas.🔹 Deploy strategies to enhance operational KPIs, optimizing the customer experience. Show less