Willy Hendrajudo

Experience

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  IDC

  Dec 2001 - Dec 2003

  As Research Analyst & Consultant

  As Research Analyst & Consultant some of my responsibilities are:• Conducting primary research in every project involved such as PC, Monitor and Scanner tracking.• Maintaining relationship with IT vendors and channels to ensure the collection of primary data.• Performing the analysis and evaluation on every single data collected from primary research.• Consolidating country data with regional data (Asia Pacific Data), which is done by Asia Pacific analyst and responsible for validation of country data.• Responsible for all consulting projects, which were held by client.• Responsible for every report produced from consulting projects, service projects, and quarterly tracking programs.• Responsible for every special report which are held by IDC such as Indonesia Software Market Review, Indonesia Telecommunication Report and others• As country representative on international level forum, such as Worldwide IT Forecast and Trend. Show less

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  Techking Enterprise

  Jan 2003 - Oct 2005

  Marcom Manager

  As Marketing Support Manager some of my responsibilities are:• Handle and managing event progress such as exhibition, product launching, dealer gathering, and outstation event• Responsible for all promotion and marketing activities such as handle and managing event progress; handling printed materials and marketing POPs to support the marketing activities• Support for competitor tracking through their advertisement (include price, model and insertion frequency)• Perform an analysis of overall competitor behavior through advertisement and available data (both internal and external)• Coordinating and implementing advertisement activities:o Planning• Concept & target determination• Media selection• Design & artwork• Insertion schedule (will be working together with Marketing Support Manager)o Coordinating• With sales department• With TOSHIBA SINGAPORE PTE Ltd• With the dealers regarding advertisement scheduleo Implementation• Approval• Advertisement agency appointment Show less

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  Lenovo Indonesia

  Oct 2005 - Oct 2008

  Country Marketing Manager Indonesia and Malaysia

  As Marketing Manager some of my responsibilities are:• Yearly country calendar marketing owner and budget responsibility including alliance budget and alliance marketing activity• Storefront, retail Tier 2 development in collaboration with Tier 2 Manager• Handle and managing event progress such as High volume show, product launching, dealer gathering, and outstation event• Responsible for all promotion and marketing activities such as handle and managing event progress; handling printed materials and marketing POPs to support the marketing activities• Perform an analysis of overall competitor behavior through advertisement and available data (both internal and external)• Coordinating and implementing advertisement activities yearly and quarterly• Responsible for sponsorship in ASEAN regional• Responsible for communication & PR execution in country Show less

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  Dell Indonesia

  Oct 2008 - Sept 2012

  CSB & Mobility Senior Marketing Advisor

  Dell Global BV Indonesia representative office is branch office of Dell worlwide which run its operation in indonesia for marketing and branding activity. As Marketing Manager some of my responsibilities are:• Yearly country calendar marketing owner and budget responsibility including alliance budget and alliance marketing activity• Responsible for overall branding consistency and product segment brand consistency in consumer space• Development of tier 2 distribution network, concept store, and retail planogram in collaboration with Area Manager• Developing tier 2 partner within 5 territories by supporting them with marketing program and helping sales team to get commitment from the partner both in traditional reseller and modern market partners.• Developing concept of CLFR (Creative Large Format Retail) channel in order to increase presence and brand awareness for DELL in lifestyle mall and space• Responsible for retail merchandising, product positioning in retail space and also branding consistency in the retail space particularly in Dell Concept Stores.• Responsible for product bundle configuration, pricing, Product life cycle and also sales promotion monthly and quarterly.• Handle and managing event progress such as High volume show, product launching, dealer gathering, and outstation event• Responsible for all promotion and marketing activities such as handle and managing event progress; handling printed materials and marketing POPs to support the marketing activities• Perform an analysis of overall competitor behavior through advertisement and available data (both internal and external)• Coordinating and implementing advertisement activities yearly and quarterly• Responsible for communication & PR execution in country Show less

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  Microsoft

  Oct 2012 - Aug 2017

  As Windows Business Group Lead some of my responsibilities are:• Own, manage, and lead the entire Windows and Devices business (consumer, commercial, Microsoft Device Portfolio, OEM devices, and support post-sales monetization). Build on the momentum for Windows 10 to evangelize and support overall internal and external readiness for product milestones across roles and partner types, including education partners.• Own Overall Windows Business Group revenue in all segments, Consumer, SMB, Commercial Account as well as Enterprise space.• Run Windows volume licensing & sustain legalization business. Drive Windows 10 deployment by leveraging the security story & land WaaS. Grow Volume Licensing revenue with Windows Defender ATP & expand reach with Enterprise SKU. Drive Pro OEM device sales in all segments thru volume, Pro attach & reduced downgrade rates. Work with OEM to reignite commercial PC sales in all channels. Increase Software Assurance in Corporate Account & Enterprise in SMB via Cloud Solution Partner• Drive Windows 10 new consumer and premium devices to continue to achieve the goal of 1B customers loving Windows. Increase average selling price (ASP) of Windows consumer PC devices and grow the Windows brand affinity.• Manage and drive the Microsoft Device Portfolio profitably by preserving the Windows ecosystem at the premium level, creating desire for Windows PCs and aligning with local stakeholders (Consumer Channel Group, Marketing & Operation, Small Medium Solution & Partner, Enterprise Group and PR) to ensure that a comprehensive consumer and commercial marketing plan exists to driving demand, growing share profitably across the business.• Incubate Windows Defender ATP by successfully launching it, creating reference cases, attaining revenue, and driving momentum and marketing. Show less As CMO Lead some of my responsibilities are:• Develop and implement marketing plans that are aligned with global brand strategy and sales channels strategy – all the while ensuring proper governance and visibility of deviations.• Annual budgeting and marketing investment plans in line with global and regional guidance and strategy. Accountable for marketing budget forecasting and accuracy, inclusive of signing off on all marketing business cases, which aligns to the business imperatives of the area.• Responsible for overall branding consistency and product segment brand consistency in for both consumer and commercial space• Coordination, integration and alignment between segments, partners and other department to produce marketing initiative that is based on the company objective • Responsible for revenue conversion and pipeline conversion which result from marketing initiative from each segment from EPG, SMSNP and CCG• Responsible for all promotion and marketing activities such as handle and managing event progress; handling printed materials and marketing POPs to support the marketing activities• Responsible in the development of digital and social initiative for overall Microsoft • Responsible for communication & PR execution in country and balancing the act overall Microsoft brand vs. anti-piracy as well as unfair competitive act from Microsoft Indonesia• Optimize the marketing mix and touch point strategy in implementation plans including Digital, retail (omni-channel), and other off-line media.• Utilize marketing analysis tools to derive marketing insights and tactics within annual plan and to evaluate success of implemented marketing initiatives.• Responsible for driving consumer insights into the planning process inclusive of being an authority on competitor knowledge.• Lead Country marketing teams to ensure marketing excellence. Build marketing competence of the Area teams and share industry trends and best practices Show less

  • Windows Business Group Lead for Microsoft Indonesia

    Sept 2016 - Aug 2017

  • Central Marketing Organisation Lead for Microsoft Indonesia

    Oct 2012 - Sept 2016
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  Microsoft

  Mar 2018 - Jun 2020

  Senior Channel Executive Multinational Account (Indonesia & Philippines)

  As Senior Channel Executive MNA, my priorities are:• Accelerate market growth in Consumer and Commercial through Modern and Pro devices, aligning selling motions across segments.• Strengthen strategic alignment to create actionable and effective account plans as well as business and sales GTM (go to market) strategy for Multinational Partner• Work with key stakeholders to define strategies to compete and win market share with Windows across Consumer, SMB, Enterprise and Education. • Compete to win share against Apple (high end) and Chrome (low end/Edu) by ensuring assortment of the right devices at the right price.• Advance new services offerings across Cloud services and Hybrid Cloud Windows Server Solutions.• Drive partner success and manage CPE (Customer Partner Experience) by becoming a trusted advisor, bringing value to your partner, and by facilitating executive engagement between Microsoft and partner.• Elevate the sales transformation journey towards solution and value selling. Show less

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  Amazon Web Services (AWS)

  Jun 2020 - Oct 2025

  Country Marketing Manager

  My main function as well as role as Country Marketing Manager are:• Develop overall marketing strategy for AWS Indonesia.• Stakeholder management, among them are business, products, partners, operation and sales team.• Responsible for yearly budget allocations and execution.• Developing brand campaign and execution for AWS Indonesia.• Contributing 30% of the total country revenue pipeline through marketing campaigns and activities.• Supporting sales team to accelerate sales pipeline.• Creating GTM strategy for four main segments, Enterprise, SMB, Startup and Digital Native Business.• Monitor, evaluate and advancing result from all marketing execution.• Collaborating with partner sales team to create GTM strategy for all four segments. Show less

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  Accenture

  Oct 2025 - now

  Country Marketing and Communication Lead