Ana Carolina Bassoli

Experience

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  Happy House

  Mar 2018 - Jun 2018

  Advertising Agency Service Internship

  > Coordination of the relationship between clients and the creative and production team, organizing communication demands;> Managing deadlines and validating deliveries with clients;> Servicing various clients, including GOL - Linhas Aéreas, InBetta, Mexichem and International Paper.

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  E-Core

  Jun 2018 - May 2019

  Employer Branding Internship

  > Leading projects and actions, including creating content for social media and coordinating events;> Optimization of internal communication processes, working with the FALE consultancy;> Collaborating with the external communications department to gather guidelines and implement work;> Managing participation in recruitment fairs, such as “The Developer's Conference”;> Producing institutional videos and photographs;> Decorating the office with the presence of brand values;> Producing content for internal and external social networks, focusing on institutional promotion and the employer brand (Twitter, Instagram and LinkedIn). Show less

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  Nexa Resources

  Jan 2021 - Dec 2021

  Internal Communication and Engagement Internship

  > Development of internal communication activities and projects for Brazil and Peru;> Producing and reviewing content to promote the corporate culture on internal channels and social networks;> Planning agendas for internal newsletters in partnership with the Supera Comunicação agency;> Organizing internal and external events on diversity, recognition, innovation, careers and the employer brand;> Promoting internship programs and supporting the selection process with Eureca, including updating pages on Gupy;> Curating content for careers pages on various platforms;> Aligning actions with external communications agency GlobalAD. Show less

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  EY

  Feb 2022 - Jan 2023

  Employer Branding Analyst

  > Constant communication with the global communication and HR team;> Implementation and management of the employer brand and candidate experience for different audiences;> Promotion of the EY and EY-Parthenon trainee programs through digital channels and events;> Support in the development of recruitment strategies aimed at tech and minority audiences (D&I);> Supervising the content produced in partnership with the Sétima agency for the EY and EY-Parthenon brands;> Managing publicity and events with higher education institutions and student organizations;> Adapting the global Employee Value Proposition to the reality in Brazil in collaboration with the Air Branding consultancy;> Onboarding new people into the team;> Monitoring contractual processes and budget control;> Metrics control, analysis and presenting results.> Highlights and achievements: Establishment of robust processes and metrics; Organization of more than 20 events, both face-to-face and virtual; Improvement of communications with candidates; Holding of the first face-to-face EY-Parthenon brand fair in Latin America, with global recognition at events and coverage in internal news and global Instagram for the first time; Holding of the first photoshoot and use of the material in communication pieces; Pioneering participation in an employer brand podcast, among other initiatives. Show less

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  Sky Brasil

  Feb 2023 - Nov 2023

  Communication Analyst

  > Main responsibility for optimizing internal processes and strengthening internal and external digital engagement;> Supporting the dealer network in both internal and external communication initiatives;> Developing and implementing comprehensive communication strategies using various channels, including content writing, drafting press releases and preparing presentations;> Leading the review and updating of the Digital Presence Policy, as well as providing digital marketing consultancy for SKY resellers;> Close monitoring and resolution of brand compliance issues;> Coordinating the SKYLAB course for over 300 people, including employees and resellers; > Preparation of both internal and market reports (benchmarking) to support strategic decisions;> Constant collaboration with the Digital Marketing, Trade Marketing, Public Relations and Branding teams.> Highlights and achievements: Successful design and execution of the first digital training for 300 SKY employees; Identification and implementation of significant improvements to communication pieces in partnership with the Trade Marketing and Branding teams; Launch of surveys to assess franchisee engagement, as well as the adaptation of national releases to more segmented regional approaches. Show less

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  EDP Renewables

  Nov 2023 - Dec 2024

  Communication Analyst

  > Analyst in the global Communications and Branding team, with dual reporting to Europe and Brazil;> Content formulation and management, covering both internal and external audiences. This role includes constant support for internal departments such as Human Resources, Health and Safety, IT, Compliance, Stakeholders and others;> Active collaboration with the GBR press office in writing press releases, as well as preparing and following up on interviews;> Producing essential corporate materials, such as presentations, reports, photographs and institutional videos;> Sending newsletters and announcements, as well as posting on channels such as Viva Engage, Intranet, corporate TV, corporate WhatsApp and Linkedin;> Investigating global and local topics for internal and external content with different areas and leaders of the organization;> Working constantly with the agency (Brivia) to create communication campaigns;> Ensuring the uniformity and integrity of the brand through rigorous application of the standards established by the brand manual;> Coordination and execution of internal events, covering both online and face-to-face modalities;> Responsible for the communications strategy for the change of office and unification of areas of the EDP group in Brazil, in a multidisciplinary squad. Show less