Anastasia Borisova

Experience

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  ARS Communications – advertising agency

  Feb 2012 - Nov 2012

  Assistant of Marketer, part-time

  Support of several company conference, like Microsoft, SAP, AccentureUnderstanding of conferences and events' preparation principles

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  GfK

  May 2013 - Jul 2013

  Assistant of Marketer

  Internship. Support of market research activities, assessment of customer's call centers performance, optimization of Excel databases, preparation of official presentations, preparation of text translation, preparation of customer letters.

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  Kuehne + Nagel

  Sept 2014 - Feb 2015

  Marketing Intern

  Analysis of market potential, competitor analysis, work with and optimization of Excel databases, preparation of official presentations, placement of press releases, translations of official documentation and POS materials, participation in the company's marketing event preparation.Support of key customer with logistics information network (major online product powering web solutions, EDI integration and reporting tools) and troubleshooting of issues. Creation of an advisory export business plan with recommendations how the company can develop new regional large customers to achieve 15% growth within two years (field and desk research providing benchmarking, questionnaire, key Porter models, DEPEST analysis, SWOT). Show less

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  Retailium marketing

  Oct 2015 - Feb 2016

  Marketing manager

  Coordination of quarterly planned marketing programs of the client (multinational computer technology company) with retailers and distributions (concordance of marketing activities (all kinds of advertising: outdoor advertising, radio, Internet, etc.), approval of creatives, compliance verification for corporate guidelines)Plan & execute marketing budget with distributors and retailers on quarterly basis, cost estimation managementPreparation of work schedule and timing controlWeekly interlock with sales and product team of the client to update marketing activitiesDocument control / drafting of contractsPreparation of reports and presentations in Russian and EnglishParticipation in the client’ conferences & events Show less

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  VEGAS LEX

  Mar 2016 - Sept 2017

  Marketing Specialist

  Support of implementation of the firm's BD and PR strategyManagement of sales pipelines, formation of reports on the commercial offers, sales dynamics, business development activitiesIn a workgroup implementation of Microsoft Dynamics CRM (administration, including errors and functional defects search, providing suggestions in order to adjust the system, interaction with IT support, filling with content, reporting, providing training for users)Communication with potential clients (incl. calls, correspondence), preparation of commercial offersSubmission of applications to the leading Russian and international ratings (including confirmation of the projects' list, coordination of editor/translators, time planning and management, finalization of applications, formation of contact lists); as a result the firm held its key positions and was recognized in new categoriesMaintenance of celebratory campaigns for clients and here optimization of the client baseAdministration of English and Russian versions of the firm's website (filling with content, identifying errors, interaction with IT support)Optimization of the "Experience database" containing information about firm's projects (formatting, setting up categories, macros adding, sorting) to prepare applications for commercial offers and tedersConducting the workflow of the department and reporting issues of marketing department (accounting, monitoring, statistics)Support and implementation of marketing plans of practices, marketing rankingPreparation of marketing materials (also content and visual formatting) Show less

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  National payment system

  Jan 2017 - now

  Head of Market Research