Vignesh K

Experience

• 

  Shenll Technology Solutions

  Feb 2017 - Apr 2017

  Junior Java Developer
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  W3Rider Global Sdn Bhd

  May 2018 - Sept 2021

  - Built, implemented, and updated effective Online Marketing, and SEO strategies. Perform Website audits & report to the prospects and Helped clients develop website portals and social media pages to promote businesses.- Maintained continuous checks on Client satisfaction, Website Status, and Website analytics results, and metrics, optimizing and enhancing campaigns based on current trend data.- Produced and submitted monthly & Yearly reports to let know the business status.- Contributed ideas to website development in the mind of competitor analysis, strategic planning for branding, and business operations.- Managed & assisted with communications strategies, and planned budgets for the Ad campaigns. Show less

  • Digital Marketing Executive

    Jul 2018 - Sept 2021

  • Junior Digital Marketing executive (Trainee)

    May 2018 - Jul 2018
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  AMBC INC

  Aug 2021 - Aug 2022

  Digital Marketing Executive

  - Contributed to a growth in website traffic and helped to achieve social channel mastery with SEM, and SEM skills.- Collaborated with salespeople, BDEs & design team and implemented tailored digital marketing strategies, resulting in an average increase in website traffic.- Conducted in-depth competitor analysis to identify market trends and opportunities for developing Elearning products and Led requirement freezing sessions for product enhancement.- Spearheaded the creation and maintenance of marketing collaterals and enhanced brand visibility and product understanding among target audiences.- To some extent, collaborated with Business development teams and assisted them with cold email pitches. Show less

• 

  Crypken

  Aug 2022 - May 2024

  - Develop and implement a comprehensive digital marketing plan with strategies across various channels including SEO, PPC, Social media marketing, and Email Marketing.- Creation and maintenance of impactful product collaterals, case studies, and sales enablement materials to bolster marketing efforts and drive sales effectiveness.- Conducted comprehensive competitor and market analysis, contributing crucial insights that informed strategic decisions. Played a pivotal role in the successful launch of a groundbreaking 'Blockchain Powered Certificate Issuance Platform.- Directed requirements gathering for innovative digital projects, including Whitelabeling and Metaverse Custom Projects. Ensured seamless alignment with stakeholder needs and overarching business goals.- For business broadening, Developed and executed email marketing campaigns and managed partner relations through regular cadence calls.- Led and presented high-impact pitches to potential clients, effectively communicating the product’s unique benefits and driving interest.- Led Product User Acceptance Testing initiatives, providing critical feedback to refine product offerings and enhance user satisfaction. Managed the end-to-end process of website creation in collaboration with developers to strengthen the online presence.- Led Product demonstration to stakeholders, prospects, and clients newly onboarded. Show less - Spearheaded initiatives to enhance the brand’s digital footprint across multiple platforms, resulting in increased engagement and visibility.- Analyzed product demand and capabilities, providing actionable insights that informed strategic marketing and product development decisions.- Implemented SEO strategies and content development efforts, significantly improving search engine rankings and driving organic traffic. Crafted compelling content tailored to target audiences, enhancing engagement and brand awareness.- Led thorough competitor research to identify market gaps and opportunities, contributing to the development of a stronger product value proposition.- Oversaw the planning and execution of targeted social media advertising campaigns across platforms such as Facebook, Instagram, and LinkedIn. Optimized ad spend, achieving higher conversion rates and maximizing ROI. Show less

  • Assistant Manager - Digital Marketing (Product Marketing)

    Aug 2023 - May 2024

  • Digital Marketing Executive & Brand Consultant

    Aug 2022 - Jul 2023
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  CoinFantasy

  May 2024 - now

  Search Engine Optimization Manager (Product Marketing)