Rifat Hasan

Experience

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  TREND UP

  Dec 2020 - now

  Head of Business Development

  Greetings! I'm the visionary behind TREND UP, a fashion haven that fulfills your desires. With a fervent passion for fashion and entrepreneurship, I embarked on a journey to create a unique online garments business delivering the latest trends to your fingertips.Accomplishments:Strategic Social Media: Orchestrated captivating YouTube content showcasing products, boosting brand visibility. Created compelling ads with Canva, Adobe Premiere Pro for traffic and conversions.Innovative Promotions: Executed dynamic online campaigns, leveraging data for targeted audience resonance.Market Analysis and Revenue: Conducted meticulous market analysis, enabling precise pricing, revenue optimization. Tracked sales, products via Excel, Google Sheets for informed decisions.Compelling Content: Crafted captivating product descriptions, guiding shopping journeys. Organized content with MS Word, Google Docs.Sales and Inventory: Implemented robust systems to track sales, inventory, enabling informed restocking.Solo Entrepreneurship: Managed all from concept to execution - sales, inventory, market analysis.Customer-Centric: Prioritized satisfaction, curating accessible trendsetting collections.Vision-Driven Leadership: Guided the company with a clear vision reflected in the motto: "Who needs a hectic trip to the nearest shopping mall when you can TREND UP yourself from the comfort of your home, Right??" Underpinned by this ethos, I have curated a platform where fashion novices can confidently discover and choose their style.Continuous Learning: Stayed current, adapting to evolving market trends and tools.As the heart behind TREND UP - Everything You Want in Fashion, I've melded creativity, analysis, and quality. I established an online fashion haven for modern shoppers, embodying the motto and surpassing expectations. My agile approach and holistic vision have driven growth, prominence in e-commerce.Connect: https://linktr.ee/rifat_hasanE-mail: Trendup0007@gmail.com Show less

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  AHZ

  Oct 2023 - Jan 2024

  Search Engine Optimization Executive

  As an SEO Executive Intern at AHZ, I played a pivotal role in boosting the online presence and visibility of a leading global UK University Admission service provider. My primary focus was on optimizing website performance, enhancing social media reach, and ensuring the highest level of integrity and transparency in our digital strategies.Key Responsibilities and Achievements:• Stayed ahead of the curve by keeping up-to-date with the latest SEO trends, algorithm changes, and best practices.• Contributed to team knowledge by continuously learning and sharing new SEO insights.• Utilized Google Analytics 4 and Google Search Console for tracking and improving website performance.• Conducted keyword research to identify and target relevant search terms.• Managed 3rd party event posts and Google My Business listings to enhance local credibility.• Oversaw online reviews and ratings to improve the company's reputation.• Performed SEO optimization for images and videos, ensuring better visibility in search results.• Increased organic social media reach and optimization across platforms like Pinterest, VK, Twitter, and Instagram.• Engaged with audiences on forums, groups, and Quora to drive traffic and foster community interaction.• Optimized social media profiles with relevant keywords and branding to improve searchability.• Promoted content on social media platforms to boost visibility and engagement.• Conducted competitor research to identify SEO strategies and areas for improvement.• Handled PDF/PPT posts, Web 2.0 submissions, and business listings to diversify content distribution.• Carried out on-page optimization and content updates for new websites to enhance user experience.• Identified content gaps and conducted topic research for web image and article submissions.Through my role, I honed my skills in SEO strategy, content optimization, and digital marketing, contributing to the growth and success of AHZ's online presence. Show less

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  SEBPO

  Oct 2024 - Dec 2024

  Ad Operations Executive

  As an Ad Operations Executive at SEBPO, I specialize in managing and optimizing highly detailed and time-sensitive ad operations tasks, ensuring seamless execution and measurable success for our clients. My responsibilities include:• Ad Trafficking: Setting up and managing digital ad campaigns across various platforms to ensure proper delivery and performance.• Ad Validation & Quality Assurance: Conducting meticulous checks to maintain campaign accuracy and compliance with client specifications.• Campaign Management: Monitoring, optimizing, and troubleshooting campaigns to achieve maximum ROI.• Creative Swaps: Updating and managing creative assets to align with campaign requirements.• Reporting & Analytics: Generating detailed reports and insights to drive data-driven decisions.• Targeting Implementation: Configuring precise audience targeting parameters to meet campaign goals.• Pacing & Optimization: Ensuring campaign budgets are utilized effectively for optimal performance.Key Achievements:• Contributed to near-perfect accuracy rates, maintaining SEBPO's reputation for operational excellence.• Assisted in streamlining onboarding processes, enabling efficient integration of proprietary client platforms.• Played a critical role in scaling campaign operations, leading to enhanced client satisfaction and YoY growth.At SEBPO, I collaborate closely with clients and internal teams to provide scalable, cost-efficient solutions while leveraging technology and best practices. My expertise in ad operations platforms, combined with a commitment to continuous improvement, allows me to drive impactful results and help clients focus on their strategic priorities. Show less