Ayesha Nihalani

Experience

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  OMICS International Conference

  Jun 2018 - Aug 2021

  Analyst
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  Pixis

  Sept 2020 - Oct 2021

  Business Reporting Analyst
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  Ola

  Oct 2021 - Oct 2022

  Business Analyst

  - Conducted User Research to identify product requirements and expectations. - Applied strong problem-solving skills to analyze and resolve operational issues, contributing to overall goal achievement. Proactively engaged in iterative processes, utilizing Clevertap, Facebook Marketing, and Google Analytics for report generation and lead generation. - Leveraged SaaS-based customer engagement and retention platforms, utilizing in-app analytics and marketing capabilities to gain real-time insights and foster long-term customer relationships. Show less

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  Kantar

  Oct 2022 - now

  Analytics Manager

  - Implemented an agile research approach, evaluating 8 high-potential ideas per GDB early on and filtering out weak concepts.- Applied advanced analytics methods (Duncan's Method, Turf analysis) using Excel and SQL for trend analysis.- Streamlined processes by automating script generation, data tables, and report generation.- Reduced project turnaround time from 45 to 10 days, contributing significantly to revenue growth and operational efficiency.Working closely with design and tech team to finalise design and tech solution to get the product feature launch ready- Measuring the product or service’s performance and presenting product related consumer, market, and competitive intelligence to stakeholders from Product, Business, Growth and Experience teams Show less