Nicole Agen

Experience

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  UW Whitewater

  Jan 1995 - Jan 1997

  Entertainment Coordinator

  Sourced, booked, negotiated, hosted comedians and lecturers for the students of UW Whitewater.

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  GMR Marketing

  Oct 1998 - Apr 2006

  Account Supervisor [sponsorships, experiential marketing, new business research]

  Monitored budgets and audits. Created event layout and logistics for consumer experience in Los Angeles and Atlantic City. Gathered information, created design, and wrote department newsletter to promote department within the company. Reviewed sponsorship opportunities to create unique value added sponsorship programs. Managed annual corporate video. Created department training program. Managed, identified, and reformatted database for department efficiencies.

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  Marketing Connections

  May 2006 - Jan 2008

  Account Director [trade show display planning, experiential marketing]

  Managed a new flavors launch for Kahlua through the use of experiential marketing. Stategized the who, where, when, why, what. Worked with local distributors for support in seeding the new flavors of Kahlua. Managed local tour managers to ensure integrity of experience; directed multiple union crews for buildout of exhibit. Established and monitored inventory control systems. Managed and analyzed a consumer data collection program for ROI. Worked with accounting to create strict budget control procedures. Designed and produced sponsor advertisements and ancillary support components. Designed and developed capabilities presentations and new business proposals in response to RFP’s. Show less

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  Youth Marketing Connection

  Jan 2008 - Jan 2010

  Experiential Marketing Manager [experiential marketing, sponsorship management]

  Connected brands to youth concentrated properties.Strategic consulting for new business development.Connected spring break to American Eagle with an experience on snow at Squaw Valley. Assisted in the development of a lounge area at the bottom of the ski hill.Managed event marketing logistics and pre-production for Corona in Acapulco and Cancun.

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  360 Direct

  Aug 2009 - Aug 2015

  Director of Marketing Strategy [integrated marketing, brand management, operational management]

  360 Direct helps business owners navigate through the marketing landscape by acting as a central point of contact for all marketing activities without a retainer or contract.At 360 Direct, we help businesses who raise their hand and say, "Help me navigate the digital space," or "how can I remain competitive," or "how can my sales grow?" I help sort through what is absolute, what is a nice-to-have, and what is needed to prepare for the future. Often, the process begins by starting at square one with core marketing questions. Then I build the brand foundation, create a strategic plan with the goal of keeping business consistent through the tough times, and establishing a path to growth.My favorite part of working for 360 Direct is discovering that Wisconsin is full of amazing businesses who need their stories to be told. - Ensures profitability and alignment of the assigned business through continual improvement of agency design- Building a collaborative team of talented and motivated individuals- Increased agency size and profit by 30% within 6 months of development- Increased lead generation on client's website by 20% through enhanced SEO and calls to action- Developing marketing plans that focus on strengthening and growing brands- Instrumental in working with clients to develop a strong marketing message that moves brands from tactical to strategic execution- Providing and directing integrated marketing strategy- Guiding the creative for direct mail, websites, logos, tagline, trade shows, etc.- Directing the development of websites with a specific focus on the target market, sales funnel, and UX (creation of site maps, content, creative direction, SEO strategy)- Content marketing strategy development and activation- Develop targeted mailing lists; list processing for direct mail- Manage relationships and work cross functionally with strategic partnerships and freelancers Show less

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  Midwest Stairs & Iron, Inc.

  Aug 2015 - Apr 2021

  Director of Marketing

  Increased national exposure through enhanced brand development and MarTech strategies exponentially with new website, SEO, social media, and content marketing strategies. Helped increase revenue by 4x between 2015 and 2017. Expanded customer acquisition from local to national. Creating and implementing company standard operating procedures, standardization and continuous improvement. Blogging. Activation of Hubspot CRM system for better lead management, faster conversions, and to connect Sales and Marketing. Using Google Analytics and Google Webmaster Tools for constant improvement in digital assets. Created website on Wordpress. Show less

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  Freelance

  May 2021 - now

  Marketing Strategist and Business Systems Consultant

  Working with clients on initiatives that boost diversity, equity, and inclusion visibility. Helping to transform business recruitment challenges through podcasting. Developing core brand messaging that translates into sales. Providing strategic guidance that identifies agency key profit streams, and aligns client projects for ultimate success. Writing brand strategy enhanced copy for proposals, social media, and websites.