Cassandra Kiley-Behrendsen

Experience

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  Cassandra Kiley Design

  Sept 2007 - Nov 2020

  Graphic Designer

  At Cassandra Kiley Design, we work closely with company clients to ensure that they get all of their graphic design and marketing needs put together to enhance their business. With a background in graphic design, website creation and management, as well as marketing we are able to give clients a start to finish approach in one company.When working clients, we start with a design or redesigned company logo to unify the company's overall branding and make sure that any marketing materials are all consistent. Once the company's branding is set and we then discuss options to continue to expanding their company digitally. Working on a current website or recreating a new website to showcase the company's new feel helps make their online presence known. Making sure that a website is concise and easy to manage for customers to find what they are looking for will help impact sales and new customer connections.Marketing both digitally and traditionally will help drive customers to the company's website or store front. Creating integrated marketing campaigns and tracking the results will show a company their return on investment. Here are some ways that Cassandra Kiley Design helps customers:• Branding (logos, letterhead, envelopes)• Web design layouts• Company banners• Company product catalogs• Social Media Platforms• Social Media Management • Integrated Marketing Campaigns Show less

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  Herb Chambers Kia

  Sept 2011 - Jul 2012

  Internet Marketing & Social Media Manager

  Updated Kia's website with pre-owned inventory.Update Kia's web banners on HerbChambers.comKeep Social Media outlets up-to-date; Facebook, Twitter

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  Herb Chambers Chrysler Jeep Dodge Ram of Danvers, Herb Chambers Chevrolet & Herb Chambers Cadillac

  Aug 2012 - Sept 2013

  Internet Marketing & Social Media Manager

  -Design and execute JPG’s for dealership email blast sending to over 4,500 addresses -Design and Maintain websites lease advertisements -Assist corporate office with design of banner ads for a network of websites -Maintain content and appearance of dealerships social media site -Fundraiser & Event Coordinator – Wounded Warrior Project Jeep Ram Fundraiser

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  TransCOR Information Technologies

  Oct 2013 - now

  Marketing Consultant

  TransCOR is a Panasonic Prime Partner, the highest level partnership that Panasonic offers, which allows us to offer the best deals. TransCOR has been in the mobile computer industry for over 20 years, forging relationships with local and state level public safety departments and build relationships with city/town, state level and privately owned utility companies.As the Marketing Manager at TransCOR, I work with a $35,000 - $60,000 budget that goes towards the 30 - 35 tradeshows per year our sales team attends. The sales team attends various Public Safety and Utility shows through out Massachusetts, Rhode Island, Maine and New York targeting Police Departments, Fire Departments, Public and Privately owned EMS companies and Oil and Energy Utilities to help educate them on new rugged laptops and tablets.Every year TransCOR has a Mobile Technology Tradeshow where we introduce customers to our top 10-12 vendors. This is an event that is put together from the ground up with an $12,000 budget for rentals and lunch for all those who attend.Once a quarter TransCOR creates and manages mailings that go out to our over 10,000 person database. Having a budget of $15,000 per mailing. We still believe in traditional marketing efforts while tying in new social media platforms to reach a larger audience.TransCOR advertises in a variety of online newsletters for Police Chiefs, Energy magazines and sponsors a variety of local golf tournaments that help raise funds for the Jimmy fund and fallen police officers. With a budget of $10,000 to spend on these events. Locating new places to advertise is a high priority of to increase our exposure to out sales verticals.Creating and updating promotional materials and literature for tradeshows is a must when customers are looking for materials to bring back to their Chief or company owner. Making sure we have the newest information is a must. Show less

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  Coastal Kreative Candles

  Jan 2014 - now

  Small Business Owner; Creator

  At Coastal Kreatives we pride ourselves in making customized candle favors for your guests and for gifts for all occasions. Our love for candles and gifting them to friends and family through out the holiday season are why we started this business.We’ve found our niche in the wedding industry primarily helping brides and grooms create a candle favor that represents the time of year and the theme of their weddings. Customized candle tags help create a thoughtful thank you or a small reminder of the special day the bride and groom had when guests light them at home.As well as making great favors for the day of wedding, our candles make memorable favors for bridal showers, baby showers, graduations and other fun parties. We have a great variety of fragrances that help make the theme of any party continue on even after the all the fun has ended.We don’t only offer our candle favor sizes, as we also offer customized pint size mason jar candles that can help represent a love of sports (great man cave gifts), customized coaster sets and many other types of gifts!Advertised on wedding planning sites, The Knot and Maharani Weddings, to interact with brides across the United States.Insights:- 97 Reviews averaging out to 5 Stars- Averaging 150 sales per calendar year- Increasing revenue by 50% minimum year over year since 2014.- Increased revenue by 300% from 2016 - 2017. Show less

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  Cassandra Kiley Consulting

  Nov 2020 - now

  Owner & Marketing Consultant