Mathieu Malbec

Experience

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  [Pheno]Men

  Mar 2014 - Aug 2014

  Communication Project Manager

  - Management of the Marketplace space and e-shop on the website (introduction of products, merchandising and use of several softwares like photoshop and prestashop, traffic management, webdesign) - Fashion Trends researcher - Fashion edition- Organization and creation of events (opening of a concept store and after-work parties, fair trade) - Corporate Communication (promotion, prospecting, writing articles and newsletters, community management on Facebook and twitter) - Corporate Marketing (development and launch of strategies, visual merchandising, benchmarks) Show less

• 

  CHANEL

  Mar 2015 - Jan 2016

  Fashion:- Consolidation & analysis of campaigns' budgets at a global level and for the local markets - Help in the verification of the global media plan- Drafting and implementation of media guidelines with markets- Help in managing Fashion Shows campaigns on social networks and search enginesDigital:- Digital recommendations in terms of format, targeting, purchase,..- Help in defining strategies and analysing various digital campaigns- Deployment, implementation and communication of new digital projects with the IT department at a global level Show less Fashion:- Consolidation & analysis of campaigns' budgets at a global level and for local markets - Help in the verification and the progress of the global media plan- Drafting and implementation of media guidelines with local markets- Help in managing Fashion Shows campaigns on social networks and search enginesDigital:- Digital recommendations in terms of format, targeting, purchase,..- Help in defining strategies and analysing various digital campaigns- Deployment, implementation and communication of new digital projects with the IT department at a global level Show less

  • Digital & Fashion Media Coordinator

    Oct 2015 - Jan 2016

  • Digital & Fashion Media Assistant

    Mar 2015 - Sept 2015
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  Diesel

  Jun 2016 - Aug 2018

  Additionials responsabilities:- Womenswear management and corporate topics for Diesel and Diesel Black Gold- Office budget management- Management and training of a team of two people- Brainstroming marketing and implementation of new global projects - Men and online magazines relationship management for Diesel and Diesel Black Gold- Influencers relationship management for Diesel and Diesel Black Gold- Events organisation: Press days, special projects, shop opening, press trips, Diesel Black Gold fashion shows, dinners ...- Management of press samples for Diesel and Diesel Black Gold- Showroom Management - Weekly reporting to the headquarter- Writing and translating press releases for Diesel and Diesel Black Gold

  • Womenswear, Menswear, Corporate & Digital Press Officer

    Aug 2017 - Aug 2018

  • Menswear & Digital Junior Press Officer

    Jun 2016 - Aug 2017
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  CAROLINE CHARLES COMMUNICATION

  Aug 2018 - Mar 2022

  Press Officer

  - Brand management: Thom Browne, MSGM, Fila, Blumarine, VICTORIA/TOMAS, Steven Passaro, Marc Deloche, Celine Daoust, Carré Y, P.A.R.O.S.H., Montaigne Market, Jacques Solovière, Amrose, Mr & Mrs Italy, ...- Management and development of French and International PR- Press activation (product placement, interviews, articles)- Events (fashions shows, presentations, press days, campaigns)- Sample traffic management (shoppings, special editorial projects)- Brand and image strategy- Conception of press releases, newsletters, press kit, brand profile- Digital operations (Influencer and celebrities strategy, gifting and seeding campaign) Show less

• 

  KARLA OTTO

  Jan 2022 - now

  - Retainer Brand management: Germanier, Loro Piana, Mercedes-Benz, Mercedes-Maybach, EGONLAB, ALAINPAUL, Thelios, AT.KOLLEKTIVE, UGG, Meta Campania Collective, OTTOLINGER- Events (fashions shows, presentations, trips, press days, dinners, cocktails, Galas,…) for ponctual clients : amfAR, BVLGARI, Balenciaga- Creation, Management and development of Global brand image & PR strategies- Press activations (product placement, interviews, ...)- Sample traffic management (shoppings, special editorial projects)- Digital operations (Influencer and celebrities strategy, gifting and seeding campaign) Show less - Retainer Brand management: Germanier, Loro Piana, Mercedes-Benz, Mercedes-Maybach, EGONLAB, Thelios, AT.KOLLEKTIVE, UGG, Vaillant, Meta Campania Collective, Jeanne Friot- Events (fashions shows, presentations, trips, press days, dinners, cocktails, Galas,…) for ponctual clients : amfAR, BVLGARI, Balenciaga- Creation, Management and development of Global brand image & PR strategies- Press activations (product placement, interviews, ...)- Sample traffic management (shoppings, special editorial projects)- Digital operations (Influencer and celebrities strategy, gifting and seeding campaign) Show less

  • Senior Manager, Communication & Events

    Jul 2023 - now

  • Manager, Communications & Events

    Jan 2022 - Jul 2023