Mohammed Sadiqur Rahman

Experience

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  Reebok

  Sept 2006 - Dec 2007

  Assistant Showroom Incharge

  Reebok, a global athletic footwear and apparel company produces and distributes fitness and sports items including shoes, workout clothing and accessories, and training equipment.𝐊𝐞𝐲 𝐑𝐨𝐥𝐞𝐬:• Managing showroom products and merchandize maintenance. • Chief contributor to POS system oversight and multi-system payment facilitation including cash, credit card, and gift voucher. • Maintained compliance with operational standards and personally executed special promotions to drive visibility and increase customer influx.• Collaborated with the Store Manager in all areas of resets, remodels and relocations • Directed customer service efforts to ensure positive customer experience and resolve all concerns and complains within a timely manner. Show less

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  Apparel Group

  Jan 2008 - Sept 2015

  Club Apparel - The first Card-less, mobile-based Loyalty Program in UAE unveiled by Apparel Group having more than 75+ international brands and 596 stores across the UAE.𝐊𝐄𝐘 𝐑𝐎𝐋𝐄𝐒:• Played a vital role in successfully implementing and managing a strategic customer loyalty program across 596 UAE outlets.• Spearheaded the development and execution of comprehensive omnichannel campaigns, covering all facets of loyalty marketing.• Designed and executed CRM initiatives and campaigns focused on member acquisition, activation, and retention. Analyzed data from 2.7 million CRM loyalty members to optimize targeted campaigns.• Collaborated with brand, operations, and sales teams to ensure flawless in-store execution of loyalty initiatives, promotions, and technical issue resolution.• Executed retention marketing strategies across various digital platforms, including e-commerce sites, websites, loyalty apps, email, and social media, aligning with regional campaign frameworks.• Collaborated closely with senior management to formulate ongoing CRM strategies aimed at improving KPIs, ROI, and overall business impact. Ensured effective CRM operations and efficient database management.• Cultivated strong relationships with key vendors, media partners, stores, and external agencies to maximize marketing and advertising opportunities.• Managed the profit and loss (P&L) aspects of the loyalty program, including quarterly forecasting. Show less A retail group in UAE acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Aldo, Dune, Skechers, Charles & Keith, Tim Hortons & Coldstone Cremery; just to name a few.𝐊𝐞𝐲 𝐑𝐨𝐥𝐞𝐬:• Led customer service team & respond to escalated issues and inquiries; ensure the issue / inquiry is resolved within the least amount of time• Maintained highest level of quality assurance and ensured SLA standards.• Developed and implemented detailed customer care policies and business standards to streamline an improved culture of operational productivity and transparency compliant with business restrictions. • Served as liaison between the customer and various Brand/ Operations personnel.• Gauged customer feedback via in store surveys, feedback forms and online feedback to ensure brand principles adhered to & marketing strategies adapted in line with consumer demands.• Authored key scripts and invited clients to participate in events and store openings. • Supported execution of promotional and engagement strategies to drive business goals. Show less

  • Marketing Assistant - CRM & Loyalty Program

    Apr 2009 - Sept 2015

  • Customer Care Executive

    Jan 2008 - Mar 2009
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  Al Siddiqi Holding

  Oct 2015 - Dec 2017

  Marketing Specialist - CRM & Loyalty

  A multinational group established in Qatar which offers both home grown Qatari brands and international brands for the consumer’s pleasure. Its presence is felt in nine countries across the GCC and MENA region through its numerous original brands and retail outlets.𝐊𝐄𝐘 𝐑𝐎𝐋𝐄𝐒:• Crafted and executed highly effective CRM marketing strategies and programs to attract, nurture, and retain a loyal customer base.• Championed the development and execution of comprehensive multi-channel customer relations and retention marketing strategies, covering website optimization, email campaigns, SEO/SEM, social media engagement, and ATL initiatives.• Led the successful design, development, and launch of two e-commerce platforms for established brands (Almotahajiba & Dary), overseeing everything from UX/UI enhancements to seamless technical integration with existing systems.• Revamped corporate websites, driving significant growth and ongoing improvements. Collaborated cross-functionally and managed external contributors in content development and operations.• Engineered strategies that significantly boosted online sales, optimizing product pages, displays, and promotions through A/B testing, SEO enhancements, and industry-leading conversion rate optimization (CRO) practices.• Analyzed and interpreted web metrics, CRM and sales data, and KPIs to uncover opportunities for continuous enhancement and data-driven marketing initiatives.• Worked closely with top management to devise communication plans, campaigns, and event calendars, ensuring alignment with the marketing budget.• Provided regular monitoring and reporting on performance statistics for all digital marketing efforts, consistently driving improvements in key performance indicators (KPIs) to gain valuable insights into customer retention and repeat behavior across critical segments. Show less

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  Grove Village

  Feb 2018 - now

  Marketing Manager

  Grove Village, the first Community Lifestyle Mall in the northern emirate, is owned by Master Investment Group, a regional investment company headquartered in the UAE. MIG offers integrated investment solutions across various industry sectors, including F&B Retail, Leisure, and Real Estate.𝐊𝐄𝐘 𝐑𝐎𝐋𝐄𝐒:• Spearheaded the development and execution of a comprehensive, multi-channel marketing plan and strategy, managing budgets for ATL, BTL, and social media campaigns targeting both the shopping mall and retail brands.• Successfully created and executed annual Marketing Plans, overseeing the budgeting process, monthly forecasting, and performance tracking through data-driven insights. Provided strategic business recommendations based on quantifiable results.• Took charge of the corporate website's development and management, integrating essential tools & curating contents. Consistently optimized web pages for improved user experience (UX) and higher organic search rankings.• Orchestrated end-to-end digital and online marketing campaigns, encompassing website enhancements, SEO, SEM, email, social media, PR, and print advertising across diverse platforms.• Directed the development, execution, and supervision of the company's branding initiatives, ensuring seamless messaging and highly effective communication strategies both internally and externally.• Monitored, measured, and reported on the performance of digital and online marketing campaigns. Leveraged web analytics to assess ROI and KPIs, driving continuous optimization to achieve campaign objectives.• Pioneered market trend analysis and consumer insights to foster a culture of creativity and innovation, resulting in the development of high-impact growth strategies. Allocated marketing budgets based on these insights to maximize return on investment.• Led and inspired the marketing team while fostering strong relationships with key vendors, external agencies, and media partners. Show less