Mia Horner

Experience

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  Coca-Cola Enterprises

  Jan 1998 - Jan 1999

  ABE

  Territory and account management within Central London.

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  Guinness

  Jan 1999 - Jan 2001

  Customer Marketing Exec

  Key Account Executive 1999-2000Management of On Premise key account group comprising of 2000 managed, leased and tenanted pubs across the UKCustomer Marketing Exec 2000-2001Implementation and execution of the Guinness consumer, customer and brand strategy within the UK On and Off Trade market

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  Diageo

  Jan 1999 - Jan 2005

  Trade Marketing Manager

  Customer Marketing Manager - Wine portfolio Brand Manager Scotch Whisky - Global Duty Free

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  Virgin Drinks

  Jan 2005 - Dec 2005

  Sales & Marketing Manager

  Responsible for the marketing and sales development of the soft drinks and wine portfolios within the UK, Italian & US markets.

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  Constellation Wines Australia

  Apr 2007 - Nov 2010

  Global Brand Manager

  Customer Marketing Manager for National Accounts April 2007 - June 2008.Global Brand Manager, Hardys June 2008 - October 2010.Development, implementation and execution of global brand strategy for the Hardys brand. Development and implementation of customer and consumer connection strategies, experiential marketing, packaging development and pricing strategies.

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  Carlton & United Breweries (AB InBev)

  Nov 2010 - Apr 2017

  Carlton & United Breweries (CUB) is one of Australia's most iconic companies and a subsidiary of AB InBev, the world's largest brewer. We brew some of Australia's most famous beers including Victoria Bitter, Carlton Draught, Pure Blonde, Great Northern and Strongbow and our international portfolio of premium brands includes beers such as Corona, Stella Artois and Budweiser.As Sales Manager, Victoria, this role is responsible for delivering business results through regional sales leadership in addition to the development and execution of the State and Regional business plan aligned to CUB’s strategic agenda. Leading and managing the regional sales team, my role focuses on coaching to embed a strong performance culture and building employee capability within the team to facilitate developing effective, sustainable and collaborative relationships with customers via partnering for growth across the On and Off Premise channels. Show less Partnering with the Commercial teams to drive, facilitate and implement the end to end Commercial Planning Process. Manage and embed the overall commercial planning function and drive continuous improvement of processes, supporting systems and ways of working to enhance the Commercial Model to deliver upon business goals.Responsible for supporting and embedding the associated change management program as well as the ongoing management of the process within the business. Strong focus on coaching and operating as the in-depth process expert for the Annual Planning, Cycle Planning, Sales Planning and Business Performance Management components of the Commercial Planning Process whilst integrating the above with other functions within the business. Show less

  • Sales Manager Victoria

    Jun 2016 - Apr 2017

  • Commercial Planning Manager

    Jul 2014 - Jun 2016

  • Customer Marketing Manager - South Australia, Northern Territory & Western Australia

    Nov 2010 - Jul 2014
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  United Inn-keeper Association Ltd

  May 2017 - Mar 2019

  Thirsty Camel is one of Australia's leading independent retail groups and a brand that has been at the forefront of the liquor industry for many years. The role of General Manager, UIAL oversees the sales, marketing and operations for Thirsty Camel Victoria, along with associated retail banners Liquorsavers and Drinklink. As well as the Victorian Thirsty Camel operations, UIAL is also responsible for delivering initiatives for our Thirsty Camel partners, including our consumer loyalty program, the Hump Club, for the Eastern seaboard states. UIAL strongly collaborates with state based Thirsty Camel operations across the country under the Liquor Alliance banner, to collectively build a national promotional program, ensuring consumers have a cohesive choice of offers and promotional initiatives under the Thirsty Camel brand nationally. Show less

  • General Manager Thirsty Camel

    Jan 2018 - Mar 2019

  • State Manager Victoria at Thirsty Camel

    May 2017 - Jan 2018
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  Coles Group

  Mar 2019 - now

  Brand Leadership: Drive the Customer, Brand, and Loyalty strategies, ensuring seamless alignment with Coles Liquor’s marketing vision and brand identity across all formats and channels.Customer Marketing Excellence: Design and implement innovative campaigns that connect with customers on an emotional level, fostering loyalty and enhancing brand perception.Data-Driven Insights: Leverage deep customer insights and market trends to shape value propositions, optimise pricing strategies, and deliver personalised experiences that boost retention.Integrated Marketing Planning: Lead the integration of multi-channel activations, media and demand generation to deliver impactful results.Engagement & Growth: Collaborate with cross-functional teams to build compelling marketing initiatives that resonate with diverse audiences, driving both engagement and revenue growth.Deliver the Retail Media agenda for Coles Liquor: build the RM business to deliver upon supplier and customer objectives through Coles 360 and Coles Group channels. Show less

  • General Manager Customer Loyalty - Coles Liquor

    Aug 2022 - now

  • Head of Trade Planning, Value and Pricing

    Jun 2020 - Aug 2022

  • Head of Exclusive Liquor Brands

    Mar 2019 - Jun 2020