Joy Batashoff Thaler

Experience

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  McCann Worldgroup

  Jan 1988 - Jan 1989

  Media Planner
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  TV Guide

  Jan 1989 - Jan 1993

  Promotion Merchandising Manager
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  Eventive Marketing

  Jan 1993 - Jan 1996

  Director, Marketing

  Responsible for increasing awareness, securing new clients and leading strategic program development of experiential marketing & sampling programs with retail-specific overlays.Awarded "Best of Show" by BrandWeek as leading event-marketing promotion of 1996.

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  Fujifilm

  Jan 1996 - Jan 1998

  Brand Manager, QuickSnap Cameras

  Managed positioning, packaging, pricing, and promotion for $80 million brand targeting parents, kids and outdoor enthusiasts. Winner of Gold and Bronze awards from Point-Of-Purchase Advertising International (POPAI).

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  CBS News

  Jan 1998 - Jan 2000

  Senior Brand Manager, cbsnews.com

  Led relaunch of web site, strategic development of marketing programs that drove web site usage and retention along with viewership and loyalty of news programs.

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  ZA Next Step Consulting

  Jan 2000 - Jan 2004

  Founder, Partner

  Conducted retail and customer analytics, account-specific sales plans and consumer promotion strategies that induced retail traffic, awareness, trial and subscription sales for emerging products and services.

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  Thomson Reuters

  Dec 2005 - Mar 2014

  Thomson Reuters, Enterprise Solutions Specialist

  Expertise across machine readable news and other structured and unstructured data sets during all stages of development from back testing, application development, and connectivity options that serve work flow needs of Quantitative Portfolio Managers, Compliance & Risk Officers, Analysts, Traders, and Technology. CEO Circle Winner: Top 1% of 3,000 people Global Sales Organization.

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  Greenburgh Nature Center

  Jan 2006 - Jan 2008

  Board of Directors
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  CocoaCompassion® LLC

  Mar 2014 - now

  Founder

  CocoaCompassion is a social enterprise. We envision a world where no one is locked into a cycle of poverty; where all have the opportunity to feel valued, lead fulfilling lives, complete with passion, purpose, and economic independence.We create great chocolate because we believe chocolate is a tool that melts away what no longer fuels self growth. It can serve internal processing, it can create community, help communication flow and achieve richer lives. Our products are a conduit to exploring hot topics that are impacting people, local businesses academic institutions and our partners in cacao-growing regions. As a social enterprise, We Are Giving Back with Every Bite.® That means 20% profit is reinvested to provide underserved communities with the skills that fuel social emotional growth which result in healthier personal and professional lives: 10% locally and 10% within cacao growing regions. Show less