Umut Sezgin

Experience

• 

  Turkcell

  Jul 2015 - Jun 2018

  • Developing and planning projects relevant with company strategies, based on various product categories• Analysing market and channel based consumer demand in order to define opportinuties• Tracking and reporting device price and offers for all device categories in competition• Portfolio planning for all device categories including smartphone, tablets, PC’s and IOT• Annual budget planning and periodic performance tracking• Strategic planning and leading other internal teams in order to achieve sales unit and revenue targets• Benchmark contact• KPI monitoring Show less •The execution of analytical processes in the campaign period (customer analysis, identifying the target audience...)•Advertise of campaigns and monitorize the result of efficency of campaigns which were lunched (SMS, Fatura Insert, E-Fatura, Service Booster, IVR..)• KPI’s include device penetration, device sales and revenue, long-term system development projects • Campaign planning, new product launches and process of product life cycle•Alternative Channels (Online, Telesales, Flagships, Self Service) Performance analysis•Reporting & Monitoring (Qlikview)•Providing DataQuality for analysis share with related parties Show less

  • Business Development Specialist

    May 2017 - Jun 2018

  • Product Management Specialist

    Jul 2015 - May 2017
• 

  Birevim

  Oct 2019 - Mar 2021

  Senior Business Development Specialist

  • Analysing market and channel based consumer demand in order to define opportinuties• Strategic planning and leading other internal teams in order to achieve sales unit and revenue targets•Preparing the “business model canvas” and managing the actions to be taken•Preparation of “mapping of customer touchpoints” and follow-up of actions taken•Creating financial and demographic customer segments for marketing •Preparation of “ad hoc data analysis” and visualization with R Studio•Management of projects that accelerate revenue and enhance customer experience Show less

• 

  DP Eurasia N.V.

  Mar 2021 - now

  • Analysing the potential areas in Turkey for all franchise and corporate stores• Establishment of sales forecasting model for new stores• Reporting the store positions to the Domino's International• Preparing relative market share reports• Creating strategies for growing and analysing opportunities for increasing the market share in other markets• Designing projects that can create differences and giving advantages in the market• Preparing the fizibility reports for all stores• Preparation of “ad hoc data analysis” Show less

  • Senior Business Development Analyst

    Apr 2024 - now

  • Business Development Analyst

    Mar 2021 - Apr 2024