Christina Fraser

Experience

• 

  Insight Beverages Inc./ Kerry Group

  Jan 2005 - Jan 2012

  Business Development Manager

  • Sold cappuccino program to convenience store, retail and quick-service restaurant (QSR) channels. Managed 7-Eleven business nationally and internationally. • Partnered with equipment suppliers and beverage partners such as Keurig, Bunn, Curtis, Cecilware to implement programs, provide scorecards for success and outline ROI for the cappuccino program.• Recognized as Supplier of the Year for 7-Eleven for driving operational excellence, on-time delivery and a 99% fulfillment rate in 2006.• Expanded and developed international programs in Mexico, Canada and Asian-Pacific markets. Increased sales in Mexico by 17% and in the Philippines by 12% in 2009.• Worked with research and development to diversify product portfolio and create new co-branded flavor profiles. Collaboration with Hershey, Mars, Jelly Belly and Tastykakes generated 3% growth.• Introduced new retail SKU in 2009 which grew incremental gross sales $200K.• Championed and analyzed focus groups, online surveys and market research (Technomic, Mintel, CREST). Validated product rationalization and market compatibility with current trends. Show less

• 

  Essendant

  Jan 2013 - Jan 2017

  • Managed categories for Staples and Office Depot including technology, furniture, office supplies, janitorial and sanitation. Responsible for $250 million in annual revenue with 50,000 SKUs.• Oversaw strategic planning, product expansion, promotional activity and incentivizing volume targets which grew categories across B2B sales with contract, retail, e-commerce and omni-channel integration. • Directed project for pricing and rebates which contributed to winning the Office Depot account. • Met or exceeded sales targets in the furniture, office supplies and technology space through strategic planning, promotions and vendor incentive plans. Exceeded sales budget for office supplies by 8% in 2016.• Led projects including conducting a product-gap analysis which increased annual revenue $1 million.• Selected as part of a team to implement a new business communication platform and operational processes.• Created promotional calendars with the category team, developed success criteria and evaluated results.• Coordinated product management process, conducted market research and suggested new product features.• Utilized supply chain expertise to collaborate across departments and align strategy with corporate objectives.• Forecasted and presented quarterly financial results, ensuring realization of budget and pipeline activity.• Reported KPIs to leadership team and reported on new business opportunities. Show less • Managed over 30 projects to grow business within the W.B. Mason account at Essendant Corporate Level.• Educated customers on wholesale opportunities which grew janitorial and sanitation categories by 23% and breakroom by 15% in 2014. • Led project for customer market expansion and collaborated cross-departmentally with operations, transportation and inventory through project completion. • Conducted monthly reviews with finance team and identified rebates, tier goals and promotional funding opportunities.• Analyzed reports and data for each category to identify sales leakage and new business opportunity. Show less

  • National Account Manager

    Jan 2015 - Jan 2017

  • Business Development Manager

    Jan 2013 - Jan 2015
• 

  North American Corp., Proudly Part of BradyPLUS

  Nov 2017 - now

  Strategic Account Executive

  • Managed Aramark local and national accounts including foodservice, facility, janitorial and sanitation products worth $20 million annually.• Developed a $1 million sales pipeline across education, healthcare, business dining, sports and entertainment verticals.• Awarded Chairman Circle as the top-ranking salesperson in 2019 with 10% YOY growth.• Built successful vendor relationships with Dart Container, Pactiv, Eco Products, Novolex, Diversey, GOJO Industries and 3M.• Oversaw relationships with key consumer packaged goods manufacturers, brokers and redistribution partners. • Developed sales strategy through collaboration and alignment with Aramark corporate, category and procurement teams, forecasting, budgeting and reporting departments.• Prioritized customer education and connected through weekly engagement and quarterly business reviews.• Coordinated regular meetings with customers to identify challenges, solve problems and improve their experience meanwhile increasing sales.• Utilized consultative selling and shared product recommendations to meet customer needs and move customers to higher price point sales.• Drove distribution sales through market share conversion and product expansion. Show less