Ashley Avinou Reid

Experience

• 

  Apple

  Jun 2014 - Oct 2015

  Connected business professionals with the tools needed in order to put Apple solutions to work in their businesses. Generated new leads, built relationships, connected over the phone and facilitated in-store briefings, workshops and events. B2B. Helped to create energy and enthusiasm around Apple products and specialised in delivering a unique, personalised customer experience. D2C.

  • Business Specialist

    Jul 2015 - Oct 2015

  • Product Specialist

    Jun 2014 - Oct 2015
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  Gap

  Oct 2015 - May 2017

  CRM Marketing Assistant

  Supported in the delivery of CRM and loyalty projects across Gap Europe. Assisted with the planning and delivery of brand messages, events and commercial activity in CRM channels and owned and managed elements of the Gap+ mobile loyalty app programme.

• 

  Pandora

  May 2017 - Apr 2019

  Responsible for all aspects of CRM, including email, analysis, data capture and loyalty initiatives for the UK market. Supporting both online sales and driving footfall into stores. Ensuring the global digital marketing strategy is implemented at a local level. Executing Pandora Rewards loyalty programme across CRM channels.

  • Senior CRM Executive

    Jan 2018 - Apr 2019

  • CRM Coordinator

    May 2017 - Jan 2018
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  Hearst UK

  Apr 2019 - Oct 2023

  Hearst publishes over 25 brands including Good Housekeeping, Cosmopolitan, ELLE, Red, Harper’s Bazaar, Woman’s Health, Men’s Health, Esquire, Country Living, Prima, Digital Spy.Responsible for driving consumer revenues to Hearst known audiences through data driven marketing channels. Managing all acquisition, up-sell, cross sell email marketing across subscriptions, memberships, beauty boxes, events, holidays, marketplaces and licensed products through direct marketing channels largely email. Focused on the continual improvement of customer metrics (specifically churn and lifetime value) to support overall customer subscription net growth. I am an ambassador for personalisation, championing the customer and delivering thoughtful and inspirational comms to engage and retain customers. -Worked closely with the data team to understand new sources of data feeding into the database and opportunities for new communications to drive consumer revenues.-Managed all data briefs and responsible for the customer segmentation and profiles within the Hearst database. -Responsible for planning, developing and optimising CRM communications. In a customer-centric, timely manner. - Ensured dis-engaged customers are nurtured and re-engaged. Responsible for triggered journeys once data was acquired to nurture and convert through direct marketing channels. -Used data to inform and iterate the plan across welcome, in-life, renewal and save touch points personalising communications, tailoring campaigns and fostering stronger customer relationships.-Launched Men's Health, Woman's Health & Elle Collective paid for memberships on CRM channels.-Managed cross-functional collaboration for stakeholder buy-in for new CRM initiatives.-Hired and managed a team of two (CRM Exec & CRM Assistant), managing CRM day-today tasks, training and motivating the team and overseeing performance reviews and development. Show less

  • Senior CRM Manager (Acquisitions & Engagement)

    Jan 2020 - Oct 2023

  • CRM Manager - Acquisitions

    Apr 2019 - Jan 2020
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  Lindt & Sprungli UK

  Dec 2023 - now

  CRM & Loyalty Manager