Amr M.

Experience

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  Transformers Display System

  Jan 2017 - now

  In my role as a Digital Marketing Specialist at Transformers Display System, I was responsible for enhancing our online presence and driving engagement through various digital channels. My key duties included:Content Creation: Producing and sharing engaging content showcasing the construction of our booths at events and tradeshows, highlighting our capabilities and successesSocial Media Management: Moderating and managing all social media platforms to ensure active engagement and effective communication with our audienceBranding: Maintaining and updating the current branding to ensure consistency and relevance across all digital touchpointsWebsite Development: Designing and building our company website first on Wix and later transitioning to Webflow, focusing on creating a user-friendly and visually appealing online presenceSEO & Digital Advertising: Implementing SEO strategies to improve website visibility and running Google Ads and Facebook Ads to drive traffic and generate leads, contributing to increased business profitabilityMy role combined content creation, digital strategy, and technical skills to elevate our digital marketing efforts and support the growth of Transformers Display System. Show less As a Graphic Designer at Transformers Display System, I specialized in creating impactful visual designs for the events services industry. My key responsibilities included:Designing Event Materials: Crafting banners, backdrops, and other visual elements for booths and events to enhance client presentations and exhibitsClient Collaboration: Working closely with clients to understand their branding needs and event objectives, ensuring that designs aligned with their visionCreating Visual Concepts: Developing innovative concepts and layouts that effectively communicated event themes and promotional messagesManaging Design Projects: Overseeing the design process from concept to production, ensuring high-quality outputs and timely deliveryStaying Current with Trends: Keeping up with industry trends and incorporating the latest design techniques to ensure our visuals remained fresh and engagingMy role involved a mix of creativity and client interaction, contributing to the successful execution of memorable and effective event displays. Show less

  • Digital Marketing Specialist

    Jun 2019 - now

  • Graphic Designer

    Jan 2017 - Jun 2019
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  Business Travel Bureau

  Feb 2022 - now

  As the newly promoted Marketing Manager at Business Travel Bureau, I lead a dynamic team of marketers dedicated to leveraging various marketing tools and channels to drive growth and engagement. My role encompasses:Leading and mentoring a team of talented marketersStrategizing and executing multi-channel marketing campaignsManaging a team of software developers to enhance our technical capabilitiesOverseeing business development initiatives to expand our market presenceBuilding and optimizing internal software solutions for our agents Show less As the Marketing Team Lead at Business Travel Bureau, I drive initiatives to enhance efficiency and growth through a variety of strategic functions. My key responsibilities include:Automations & Operations: Implementing and optimizing automations to streamline day-to-day operations and improve overall efficiencyBusiness Development: Leading efforts in business development to identify and capitalize on new opportunitiesWebsite Building: Designing and maintaining our websites using Wix and Webflow to ensure a seamless and engaging online presenceEmail Marketing: Managing email marketing campaigns to effectively reach and engage our audienceSocial Media Management: Overseeing social media strategies and content creation to boost our brand’s online presenceTeam Leadership: Leading and mentoring a team of marketers in content creation and strategic executionCross-Department Collaboration: Coordinating with HR and other departments to align marketing strategies with company-wide activities and goalsMy role integrates leadership with a focus on technology and cross-functional collaboration to drive impactful results and support our business objectives. Show less In my role as an Email Marketing Specialist, I initially focused on designing and enhancing email visuals to improve engagement. As the role evolved, I expanded my responsibilities to include a full suite of email marketing activities. My key duties included:Designing and refining email templates to enhance visual appeal and effectivenessUtilizing MailerLite to build and manage email automation workflowsConducting thorough audience research to develop detailed customer personasMapping out and analyzing the customer journey to tailor email strategies accordinglyImplementing targeted email campaigns to optimize engagement and conversion ratesThis role allowed me to leverage my design skills while diving deeper into email marketing strategy, automation, and audience analysis to drive impactful results. Show less As a Sales Representative at a business travel firm, my role was focused on driving new business and nurturing client relationships through various sales techniques. My main duties included:Conducting cold calls to at least 200 leads daily using our CRM systemProspecting and converting leads into potential clientsFollowing up with prospects via SMS and email to maintain engagement and address inquiriesHandling objections and providing effective rebuttals to overcome client concernsMaintaining detailed records of interactions and progress within the CRMMy role required a proactive approach to lead generation, adeptness in objection handling, and the ability to craft persuasive rebuttals. These skills were crucial in building a strong client base and achieving sales targets. Show less

  • Marketing Manager

    Jun 2024 - now

  • Marketing Team Lead

    Jun 2023 - Jun 2024

  • Email Marketing Specialist

    Aug 2022 - Jun 2023

  • Sales Representative

    Feb 2022 - Aug 2022
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  NazihKSA

  Jan 2023 - Jan 2023

  Email Marketing Design & Social Media Design

  For Nazih KSA, I provided freelance design services, creating engaging social media posts and visually appealing email templates. My work focused on enhancing their digital presence and supporting their marketing efforts through compelling visual content.

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  OOHVEE

  Mar 2023 - Jul 2023

  Founder

  As the founder of OOHVEE, I established and led a marketing agency specializing in social media marketing strategies. While initially partnered with a friend, I continued solo to better align with my vision. At OOHVEE, we offered a wide range of services, focusing primarily on:Social Media Marketing: Developing and executing targeted campaigns to enhance client engagement and growthBusiness Development: Providing strategic support to help clients expand and succeedIndustry Expertise: Catering to a diverse clientele with a significant focus on the food and beverage sectorI managed a dedicated team that included a media buyer, graphic designer, moderator, social media specialist, and content creator. Together, we created compelling content, managed social media platforms, and executed impactful marketing strategies, ensuring exceptional results and client satisfaction. Show less

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  LASO Technologies

  Jan 2024 - Feb 2024

  Search Engine Optimization Specialist

  As a freelance SEO Specialist for ProShotCase, an e-commerce platform for underwater gear, I enhanced the website’s search engine visibility and overall performance. My work involved:Conducting a comprehensive SEO audit and implementing improvementsPerforming keyword and competitor analysis to boost rankingsOptimizing on-page and technical SEO elements for better site performanceIntegrating MailerLite for automated email marketingImproving site speed, mobile compatibility, and addressing rendering issuesEnhancing store pages and order funnels for a better user experienceImplementing Pinterest tags to increase visibility and drive trafficThis role required a strategic approach to SEO and digital marketing to elevate ProShotCase’s online presence and drive business growth. Show less

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  Growth Today

  Jun 2024 - Jun 2024

  Outbound Growth Specialist

  At Growth Today, I excelled as an Outbound Growth Specialist, where I was responsible for managing and executing multiple client projects concurrently. My role involved:Developing and managing data enrichment workflows to enhance lead qualitySetting up and optimizing email infrastructure to improve campaign performanceRunning targeted outbound campaigns tailored to client needsReporting directly to senior management and contributing to strategic planningMy ability to handle 3-5 client projects simultaneously showcased my versatility and commitment to delivering exceptional results. I consistently went above and beyond, demonstrating a proactive attitude towards challenging tasks. For instance, I successfully designed and implemented a newsletter concept and infrastructure within a tight deadline, significantly reducing the workload on my supervisor. Show less