Carla Bettio

Experience

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  Online Publishing House

  Jan 2010 - Jan 2011

  Graphic Design Trainee at Casa & Decoração Magazine

  Duties:• Created different page layouts, following the magazine's brand guidelines;• Edited photos for covers and spreads, including retouching, clipping path, colour correction, and objects' artificial shadow;• Participated in brainstorms with multiple teams;• Organised projects' folders in company servers;• Developed interpersonal and teamwork skills.Achievements:• Developed my communication and interpersonal skills by dealing with editors, photographers, designers, reporters and the commercial team;• Developed knowledge in Adobe CC softwares. Exibir menos

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  Agência lab212

  Jan 2012 - Mar 2022

  Duties:• Coordinated the publishing design staff on producing multiple printed textbooks and activities book collections for K12 students for some of the biggest Publishing Houses in Brazil;• Participated in the structuring of the publishing team, evaluating and recruiting writers, editors, designers, and illustrators;• Supervised and coached Design Directors, Graphic Designers, and Illustrators;• Collaborated with all levels of creative client teams, including art directors, editors, and production managers;• Gathered and defined client requirements, established scopes, and managed project milestones;• Reviewed and verified page layouts and illustrations throughout book production for quality, neatness, and accuracy with Project Guidelines and print standards;• Analysed and adapted master templates prepared by clients to improve production and predict future delays;• Collaborated, assisted, and strategised with multiple teams throughout different projects to guarantee quality in both design and text, with a problem-solving mindset;• Liaised and assessed freelance Graphic Designers, Illustrators, Content Editors, and Printing Companies;• Cultivated positive relationships with internal teams to improve efficiency in cross-functional projects;• Planned and organised the project's timelines alongside other teams maintaining the deadline;• Predicted and classified the illustrations used in the projects to negotiate with the clients for the Iconographic team.Achievements:• Worked with different and bigger projects, which permitted adjustments on internal processes, structuring of contracts and department standards;• Assisted and actively participated in the structuring of the Publishing team, helping with the evaluation and recruitment of nearly 15 people;• Managed a Publishing Design team with 3 Graphic Designers, 3 Design Directors, and 7 freelance Graphic Designers, overseeing four editorial design projects at a time. Exibir menos Duties:• Assisted the Creative Director and the creative team with engaging design ideas for corporative events, marketing and branding campaigns, and visual identity projects;• Reviewed printed materials, social media displays and ads, and websites for quality and assured colour standards;• Conceptualised, created, and presented user-centred graphic design textbooks and activities book projects aligned with the client's briefing, high-quality design, and functionality;• Structured the design system of each book project with paragraph styles, master pages, character and objects styles, colour pallet, and icon and illustrative details;• Designed page layouts for educational books, retouched and edited photos, and trained designers on the production process until printing;• Collaborated with the Tech team on website wireframes and conceptualised its visual content and user-centred design;• Researched images on Stock Photos websites to find images that aligned the client's ideas with the visual aesthetic of the project;• Conceptualised and designed with the Creative Director environmental design projects for corporative offices.Achievements:• Developed projects from different areas of Graphic Design allowing negotiation with suppliers and professionals from different areas, such as architects and engineers;• Coordinated the design stage of the publishing process of almost 50% of all educational books of a Governmental Educational Project of technical and vocational education called PRONATEC;• Dealt and negotiated with printing companies finding creative, economical and highly positive solutions to the clients' requests;• Created the Editorial Department alongside the company's owner, developing internal processes, files organisation, structuring of contracts and department standards;• Impacted on the company's growth, as the Publishing Department progressively evolved to become 70% of the company's Revenue. Exibir menos Duties:• Designed page layouts and retouched and edited photos for textbooks and activities books;• Produced a range of communication materials for different stakeholders, including stationery, printed and digital invites, PowerPoint presentations, digital signatures, and email marketing, from conceptualisation through production;• Organised the company's server with all materials received from the clients;• Participated in briefing meetings and project presentations with clients.Achievements:• Implemented InDesign and Photoshop training for new employees allowing the company to expand its portfolio;• Dealt with clients from different fields;• Created a process of file organisation. Exibir menos

  • Art Director

    Jan 2019 - Mar 2022

  • Design Director

    Jan 2015 - Jan 2019

  • Graphic Designer

    Jan 2012 - Jan 2015
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  Power Pages Developer

  Jan 2022 - Jan 2023

  Freelance Graphic Designer
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  Editora do Brasil

  Jan 2023 - Jan 2023

  Freelance Art Editor
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  Arco Educação

  Nov 2023 - now

  Editora de Arte II